Facebook Business Pages Get A New Look

15 Aug

Facebook Pages have a brand new look. The new desktop Facebook page layout design, which rolled out recently, includes a new navigation and a prominent call-to-action button.

The layout change is nice and clean. For the most part, all of the same elements you’re used to remain, Facebook has just reorganized them.

So what’s changed and what hasn’t? Here are five things you need to know about the new Facebook Pages layout.

1. Profile Pictures

Your profile picture now appears at the top left of your Page above the new navigation. Profile pictures will no longer appear over your cover image.

Your minimum Facebook profile picture size remains unchanged, at 180×180 pixels (displays 160×160 on desktop).

2. New Navigation

Below your profile picture and page name you’ll find a new navigation, where users can go to sections of your Facebook page, such as About, Videos, Photos, Posts, and Events.

You can customize the navigation section depending on your type of business. You could create a tab to showcase content from your other social properties (Twitter, Pinterest, YouTube), reviews, quiz, or encourage people to subscribe.

3. Cover Images

Now that cover images have been repositioned to the right, your profile picture will no longer interfere with your cover image.

There’s more good news: Facebook cover images remain the same size (828×315 pixels). However, if you created an image to workaround your profile picture in the past, you might want to think about updating it.

4. Call to Action Button

Beneath your cover photo is a new prominent blue call-to-action button.

You can use this button to invite your Facebook fans to take an action on your website, whether it’s Book Now, Shop Now, Sign Up, Watch Video, or Learn More.

5. Pages Are Ad Free

The new pages are entirely ad free. In the past, ads have appeared on the right side.

Desktop ads aren’t a huge driver of Facebook’s revenue anyway, as 84 percent of Facebook’s ad revenue is from mobile.

Unparalleled Benefits of Social Media Marketing for Businesses

1 Aug

Social media entered the scene very quickly and as such some people might still believe that it is a marketing tool that will quickly pass in interest or importance. To some businesses, social media marketing is a waste of time with no practical benefits, while others see the immense marketing value that it can bring to a business.

When carried out correctly, social media marketing has been proven to be incredibly profitable, bringing in more traffic to a website and turning visitors into leads. Provided you tailor each post with care and precision, you can truly experience its many benefits.

These include:

Improved Brand Recognition

Having a number of active social media platforms is a great opportunity to project your brand’s voice and content. Having a solid social media presence therefore makes you familiar to current clients while increasing your accessibility to new clients. A new client who just happens to stumble upon your Twitter, Facebook or Instagram page (& take an interest in it), might feel more strongly affiliated with your brand which in turn could inspire them to invest in your brand.

Improved Brand Loyalty

Brands that are present on social media have also been proven to enjoy higher brand loyalty from their customers, as those customers are better connected to the brand on a more personal level. For instance, a brand that regularly posts a variety of content, from images of the office to inspiring videos and quotes, will be more likely to remain in the minds of current and potential clients which could easily evoke into a sale.

Better Conversion Opportunities

Everything you post on your social media platforms, from images, links to blog posts and videos, is your chance to reach out to someone and inspire them to visit your website, which could ultimate lead to a conversion. Using social media is a great opportunity to encourage more conversions.

Higher Inbound Traffic

Every social media platform you add to your current repertoire is another opportunity to increase inbound traffic to your site.

Without having a social media presence, your inbound traffic is restricted to those who are already familiar with your brand or those who are searching for keywords you already rank for. Alternatively, a social media presence allows you to reach out a different market segment and provide a fantastic opportunity for new people to visit your site.

Lower Marketing Costs

Social media marketing need not occupy a great deal of your time. Just one hour per day spent on crafting posts can bring you improved results, and this is not a lot to ask for something as powerful as social media!

As you can see, social media marketing has the power to bring countless benefits to your business, including more customers, stronger traffic and higher conversions. Does your brand have a strong social media presence?

10 tips for social media marketing success for business

25 Jul

The internet has become the most powerful medium today. With the launch of the hand-held gadgets like the smartphones and the tablets, the effect of social media campaign has become even more viral.

Businesses which need brand promotion and social advertising are harnessing the massive potential of social media on the web for their enhancement in business communication. Here are 10 points that will give you useful social media marketing tips for your business.

Observe first before anything

Before you produce any action or speech, you should first observe. Go through the online content of your target customer. Try to take part in the online discussions and get to know what matters to them the most. And which are the right social media platforms where your target audience hang out. This will help you in producing impactful social media marketing plan and effective content.

Be focused on approach

If you are more focused on using social media for business then analyzing the social media sites for your business and social networking approach, will pay you higher dividends.

This will render a strong image to your brand. Going wayward will not help. A broader approach will only mess up things for you. Concrete on specific media plan and use the right tools for social marketing as per your content requirements.

Make quality connects

Quality any day is more welcome than quantity. Try to make effective contacts that can make a real fan base of yours. They will help you by reading, commenting and sharing your content matter. The quality sharing of your content can create a bigger customer base for you. The connectivity should continue to build the brand loyalty.

Keep your patience

Keeping one’s patience is one of the basics of social media marketing for getting effectual results. If you have to reap the benefits of this mode of marketing, you need to wait. You cannot have the desired results overnight. Being committed in the long run will pay off for you.

Ensure quality content

Another very vital point in social media marketing rules is the creation of quality social media content. It should be eye-catchy and unique. Once it catches the imagination of the audience, they will pause, go through and further share the content matter with the insertion of personal comments. These can help your page with higher rankings through search engines on the net.

Connect with opinion makers

Do some research on the internet and identify the influencers who can make a difference to your business. They may be having an excellent fan base. Try to connect with them first and nurture a relationship. Try to supply them with interesting information which they can pass on to their contacts and you can discover a huge range of new probable customers.

Add value to communication

If you want social marketing ROI to be promising, try out some tactics. Do not go for the blunt promotion of your brand. Your content should add value to the readers. Try to create more meaningful and impacting content.

Don’t forget to acknowledge

Remember to acknowledge who contact you directly. This will help in nurturing the relationship. The person will also feel encouraged to maintain the connectivity with you in the future. After all, marketing is touching of human emotions.

Maintain your connectivity

After the uploading of your social media content, be present to your target audience for communication. Your absence from the arena may spell doom for your business prospects as you may be outrightly rejected.

Be reciprocal

Reciprocation will pay back in social media marketing. If you spend some time on the social media, go through the content matter of others and make comments and share them, they will do the same with your content.

If you can follow the above –mentioned guidelines you can be certain about making a mark in the social media market with your valuable content matter.

4 Benefits Of Outsourcing Social Media Marketing Tasks

18 Jul

Thinking of outsourcing social media marketing activities to get a grip on ever-evolving platforms, algorithms, and audiences?

You’re not alone. SocialFresh says that only 57% of social marketers, at brands, are doing all their social advertising in-house.

And with most companies looking to ramp up efforts on social media this year, there’s more evidence that businesses may need to consider outsourcing social media marketing tasks.

A recent survey by American Express noted that:

“…four in ten business owners (43 percent) say they plan to increase their company’s focus on social media over the next year.”

Social media marketing is outsourced for a few reasons — let’s look at why and how and see if the benefits make sense for your business or team.

Outsourcing Social Media Marketing: The Why

In an effort to work smarter and not harder, companies are pushing internal teams to focus on what they’re good at and hiring outside for the skills that are missing.

This is especially true with social media marketing because:

  • It’s expensive to hire top-tiered, experienced roles
  • The tasks for social media roles are time-consuming
  • Strategies and tactics change rapidly
  • The skills needed are often considered “specialty skills” (like advertising or audience development)

Combine the above with lack of time, resources, or know-how and you can see how internal teams are overburdened with executing social media duties.

Outsourcing Social Media Marketing: The How

How do companies choose social media agencies to help achieve social media marketing success? Shopping, of course!

Outsourcing social media marketing to a well-qualified team takes a little homework.

We suggest the following six steps to find an agency that will fit your needs:

  1. Know thyself first. 1) WHY do you want to use social media? 2) WHAT problems are you trying to solve; WHAT goals are you trying to accomplish? 3) HOW do you define success (which leads to WHICH KPIs and metrics will measure success)? 4) WHO is responsible or in charge of social media internally? 5) HOW much are you willing to spend?
  2. ASK. From questions about their experience to their client base, to the skill-set of their team and core competencies, ensure your agency isn’t a jack of all trades and master of none. What platforms or abilities do they focus on? How is their team certified to professionally manage your work?
  3. Understand. What deliverables (reports, stats, etc.) will be provided and at what frequency?
  4. Obtain. Get recommendations from outside vendors or consultants, as well as past and current clients.
  5. Make sense of the scope of work, terms and conditions, and negotiate from there.
  6. Be curious. Ask questions and remain an active partner in the development and execution of your social media marketing strategy.

By doing your homework, asking questions, and checking references, you can drastically reduce the risk of hiring an agency and outsourcing social media marketing duties.

Outsourcing Social Media Marketing: The Benefits

1) COSTS

Compared to hiring an employee (who requires payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.) hiring an agency can be much more cost effective. With B Squared Media, and probably most other agencies, you’re getting a whole team of people rather than just one employee (who probably doesn’t work after hours, weekends or holidays).

Other costs to consider for savings are:

  • Ad buying
  • Software
  • Photography

2) TRIED-AND-TRUE SYSTEMS

The right social media marketing agency will have systems in place that can immediately improve efficiency.

A huge benefit to outsourcing social media marketing means your new partners have already researched the best processes and workflows for scalable results.

Here at B Squared, for instance, you don’t need to rely on vague indicators of success. Our system pulls from thousands of data points and relies on only the most useful metrics, allowing us to work with you to make pinpoint adjustments and always continue to improve.

3) TIME SAVED ( = MONEY EARNED)

The biggest pain point we hear is, “I don’t have the time.” And trust me when I say, social media strategies and executing related tactics is a full-time job.

Too many businesses spend huge amounts of time and money on social media without the assurance of results. When you outsource your social media efforts, it’s not your job to dabble and see what works; it’s the agency’s responsibility.

Your partner should not only figure out the most efficient strategies for performance, they should implement and manage those strategies for you.

Not to mention, as algorithms change (like Facebook’s latest blow to brands) and demand a new game plan, your internal team can focus on driving the business forward while your agency tests new workarounds.

4) SPECIALTY SKILL SETS

A social media manager needs an incredible amount of skills to be successful.

Some of those skills may be considered “special” skills, like:

  • Audience development
  • SEO (search engine optimization)
  • Advertising certifications (example: Google AdWords certified)
  • Content curation
  • Analytics & pattern recognition (beneficial for finding our clients’ “seesaw metrics“)
  • Visual thinking

A good agency will have employees who possess these special skills. And again, you’re saving time by allowing the agency to implement their system for finding and hiring these skilled workers.

Is Outsourcing Right For You?

Outsourcing social media marketing strategies and tactics can be a daunting decision for any company.

But if you do your homework and find the right fit, you can reap the benefits of putting your organization in expert hands.

Do you think outsourcing social media marketing tasks to an outside team is a good idea? Why or why not? Let us know in the comments section below!

 

4 Changes to Make to Your Social Media Marketing Campaign

11 Jul

Social media marketing is highly popular for both small and large businesses nowadays for a reason. Not only is it effective, but it’s also incredibly affordable when compared to many other advertising methods, even those that don’t have nearly as much of a reach. However, there is a chance that you are making a few mistakes with your social media marketing campaign. Consider making these changes so that you can see an improvement with your campaign.

  1. Find Out Where Your Customers Are And Target That Channel

You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning. Do your research, identify your customers, find out where they hang out the most, and start right there. Once you have established yourself on 1 or 2 channels, you can diversify and promote your brand across various other channels too. Similarly, if a platform just isn’t working for you – despite your best efforts – it may be best to dedicate the bulk of your time and resources to the channel that is working.

  1. Communicate More

One of the main joys of social media is the fact that it allows you to connect with your audience. If you aren’t taking advantage of this, now is the time to do so. Make an effort to respond to comments more frequently; it’s a great way to find out what your customer base wants and to build strong relationships with your readers. Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content.

  1. Don’t Be So Promotional

Take a look at all of your recent social media posts. If they all seem promotional, it’s time to change your strategy. Obviously, you’ll want to promote some of your products and services, but some of your posts should be educational, humorous or otherwise appealing for your customers.

  1. Always Be Human

There’s nothing worse than a social media channel that looks like its being operated by an autobot. The key word is in the name – it is ‘social’ media, after all. Make sure that your interactions on accounts such as Twitter, Instagram, Facebook and Pinterest, are personable and genuine. Say hello to people in the morning, update them on your work day and share stories that will be of interest to your target audience. Yes, you should advertise your brand/product – but this is an essential part of doing that.

Customers (both existing and potential) want to know that when they are asking a question, complaining or praising, that a real person is on the other end interacting with them. Your social media channels should always feel like they’re being operated by an interesting, intelligent, and funny human being. Be real.

As you can see, there are a few social media marketing changes that you may need to make to your campaign.

5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign

4 Jul

Startups have limited funds and limited time to make an impact. When you’re launching a marketing campaign, social media is usually the heart of it because you can easily launch this campaign without spending too much money.

But social media is no magic potion. It takes a lot of time and effort to make it work. This guide is going to show you the key things you have to do before you formally launch your social media marketing campaign.

Know Your Destination

One of the biggest flaws in your business is that you don’t know where your social media marketing campaign is actually going. You need to have  firm idea regarding what your campaign wants to achieve and how you’re going to make it to that point. It should be time-specific and there should be a clear line between success and failure.

Without a destination, you are essentially doing something without any reasoning. In the long-term, this is going to lead to disaster.

You need focus so you can easily figure out what you’re doing right and what you’re doing wrong come the end of every campaign.

Dividing Responsibility

You need to make sure that you’re dividing responsibility between the right people. If nobody is quite sure what they’re supposed to be managing, this is quickly going to lead to a confused campaign. Make it clear who should be doing what. That way you can easily trace back mistakes to the right person.

You should have a person responsible for content creation, publishing content, monitoring your online reputation, and responding to customers. Make this clear before you start the campaign so you can run the best social media campaign possible.

Create Conversion Opportunities on Your Website

It doesn’t matter how many likes you get on Facebook. Nobody has ever managed to pay their rent through using the number of shares a piece of content had. Where you make your money is when people click on your links and visit your website. Once they are on your website, you have one chance to convert them.

Converting them means that you have to provide a number of points where someone could click to find out more about a product or service. This is where they are firmly in the sales funnel. Ensure that you have one single call to action that leads them all the way to the end.

Landing page creation will come in handy here. Tweak your landing pages and track the traffic that lands on them. Remember, the key to a great landing page is to give them two choices. They can either make a purchase or they can leave. A strong landing page is one of the key tools to develop a social media marketing strategy that works.

Create a Blog

You should have a blog that continues to publish fantastic content as often as possible. Small businesses that blog are126% more likely to generate leads. Unlike previous years, this is not simply to drive traffic to a certain part of your website. It’s there to provide you with material in which to use on your various social media channels.

It will also serve as a key piece of content to keep people on the site when they get there. You want to keep giving people a reason to come back for more. This content will establish your brand as an authority, which will make more of your target audience trust you. Establishing trust is what will encourage people to come to your website.

Complete Your Profiles

 Smart and successful entrepreneurs make sure to fill out your social media profiles with as much information as you possibly can. The more information you can give the better because that way you can allow people to decide whether you are the company for them well in advance. It will also enable you to optimize your social media profiles for the search engines. You’re more likely to show up for your chosen keywords.

This rule applies even if you don’t intend on posting on certain platforms regularly. Claim as many profiles as you can and fill them out to make yourself as visible as possible.

Every little helps bring you closer to your goals.

Conclusion

Preparing for a social media campaign will increase your chances of success. The reality is that you are never going to get it right the first time. By planning your campaign with care, you are going to get more out of that campaign, which will make testing easier later on.

How are you going to prepare for your next campaign?

10 ways to increase your social media engagement like never before

27 Jun

It’s probably one of the most frustrating parts of social media marketing — no engagement.

You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.

It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say.

Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you.

With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.

Here are 10 of my favorite ways to rise above the noise on social media and engage your audience.

Stop the scroll
The first step in getting someone to engage with your brand is to stop them from scrolling. If you can stop your audience from thumbing their way down the newsfeed, you have their attention. The best way to get that attention (and in turn, get engagement) is to post something they want to see.

Know why your audience is on social media.
Why does your audience log in to a specific social media platform?

Perhaps your target audience loves using Facebook to browse through news stories. If that’s the case, post more newsworthy content.

On the other hand, your audience might log in to Instagram to look at their friend’s pictures. If that’s the case, you’ll have a better chance of stopping the scroll by posting behind-the-scenes pictures from your business.

If someone sees a picture of one of your employees doing something fun, they’re more likely to stop and check out what’s happening in the picture.

Once your audience stops scrolling and reads what you have to say, she’s more likely to engage with your post.

Know what your audience does away from social media.
Another way to stop the scroll is to understand what your audience does when they’re not logged in. Use this to capture their attention.

For example, if you sell outdoor products to dog lovers, use more dogs in your posts. Show a dog on a hike. Or show your team playing with dogs. Regardless, incorporating dogs will make your audience more likely to stop scrolling and look at what you have to say.

Be funny.
When consumers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience. Engagement plummets, and people ignore their posts.

Humor is one way brands can promote on social media while still keeping an audience engaged. One brand that did this well and saw tremendous results was Dollar Shave Club. Their commercial went viral, sharing their brand’s message while at the same time entertaining their audience.

People liked it, shared it and started tagging their friends to watch it, too. Ultimately, the commercial got millions of likes, shares and comments, helping it get viewed over 22 million times.

Inspire a reaction
Four months ago, Facebook unleashed an entirely new way of engaging with people and brands — Facebook reactions.

For years, users were complaining that there was no appropriate way to react to some posts. For example, hitting the “like” button felt inappropriate when someone would share sad news. To give people new ways of engaging with one another, Facebook introduced five new ways to react to posts: Love, Haha, Wow, Sad and Angry.

As a marketer, this opens up a new world of opportunity for you. Your audience is encouraged by Facebook to react to what you share on various levels, which makes engaging your audience easier.

Use emojis as prompts.
One way to encourage a reaction is to use emojis in your post. This sets the tone and shows the reader how you hope they’ll react.

For example, if you share something humorous, include the laughing emoji in your post. This shows your audience that what you’re sharing is funny and deserves a good laugh.

Ask for a specific reaction.
Sometimes, you can get more engagement simply by asking for it. With Facebook’s reaction buttons, you can ask for a specific reaction. For example, host a contest and award people for hitting the “love” button instead of the “like” button.

Ask for a review.
You might not be able to reward people for reviewing your business on most social media networks or websites, but you can also ask for your audience to leave a review in the form of a Facebook reaction.

Share one of your blog posts about an industry topic and ask people to share their gut reaction using Facebook’s reactions. Or post a picture of a product and ask for the review in the comments on Instagram.

Spark intrigue
Social media engagement isn’t all about likes, comments and shares. Clicks are another form of engagement. They’re perhaps one of the most important forms of engagement because they support your digital marketing funnels.

One way to do this is to use social media to spark intrigue among your audience.

Share some compelling data.
People love knowing the facts. Offering survey results or compelling data that gives insight into a topic in your industry is a great way to get people interested in clicking to your website to learn more.

But don’t give everything away on social media. Offer a teaser, and then encourage your audience to engage with you by clicking over to your website.

Unveil a new product.
Do you have a new product release? Did you make some exciting updates to your service offering? Let your fans be the first to know by unveiling it on social media.

Use social media to get people excited about the new release. Tease them with a few new details, and then encourage them to click to your website to learn more.

Give something away.
People love getting something for free. Spark intrigue among your audience by offering the freebie, and use it to gather email addresses from your social media followers.

Stream live videos.
Videos have it all — eye-catching movement, audio, imagery and sometimes text. Combine these elements, add in the excitement of live video, and you have a recipe for engagement success.

Live streaming has become a hot new way for brands to reach consumers. Facebook took a page from Periscope’s playbook and started offering live streaming to brands. Take advantage of it. You can stream industry events, how-tos, exciting milestones for your product, or even your own weekly news report. It’s a great way to get people to pay closer attention to your brand.

Takeaways
Social media marketing is ineffective without engagement. To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain them, inspire a reaction and spark intrigue. The better you do this, the more engaged your followers will be.

How do you engage your audience?

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