Archive | August, 2017

The Ultimate Guide To Social Media Marketing

20 Aug

In our contemporary world, the power of social media couldn’t be stressed more. According to reliable sources, there are over 80% of Americans that have Facebook profiles. In fact, it’s even more difficult to identify people that aren´t active on social media platforms than find people who are.

Popular social media platforms such as Twitter, Facebook, and Instagram, have done exceptionally well to connect lives. And, unlike the days of yesteryears, people in the 21st Century are no longer swayed or attracted by non-traditional marketing methods. They are more interested in what´s trending on the internet. Hence, if you run a business, it’s imperative for you to market your brand through social media platforms. And, to do that, you must integrate social sharing widgets into your websites to ensure that the visitors can share the products and services they prefer.

Benefits of Social Media Marketing

You can derive numerous benefits from social media marketing

  • You can do social media marketing all by yourself. Social media marketing is advantageous because you get to market your brand as you please. You spearhead your campaigns and get to only share your content, services, products, with platforms and sites that are relevant, in turn, enabling you to reach your desired customer base and target audience.  
  • Through social media optimization, you can easily gain more relevant backlinks—links that are created through posting, bookmarking, sharing and tagging etc. If your site is loaded with backlinks, your site will rank high on the Google search engine results.
  • Social media marketing plays an instrumental role in helping improve brand image. Social media platforms help people and users know about the products, services, events, brands etc. Basically, these days, it’s the most effective form of marketing.
  • Social media marketing doesn´t cost a pretty penny. In fact, in most cases, it doesn´t require investment at all. And, if we need to compare it to non-traditional marketing methods, it simply provides a better return on investment. Social media marketing helps your site gain traffic and visitors from a wide range of sources, completely eliminating the sole dependence on search engines.
  • Since people are online on social media platforms for long periods, they do come across services, content and products that they like. And, when they something of interest, they share the information with their friends, relatives and family members, in turn, inadvertently, advertising for you. We don´t know other forms of marketing strategies that can obtain such results.
  • Social media optimization also plays an instrumental role in helping increase relevant links; search engines love links that are created through tagging, sharing, bookmarking, and posting. The more backlinks you have, the more the chances of your site ranking high in search engines.

Why Should You Let A Pro Handle Your Social Media Marketing

This is easy.  You have a business to run and can’t focus on all the details that social media marketing requires.

It’s of serious importance for you to optimize your presence on social media. This will help you communicate better with your customers and visitors. It works similarly to a communication platform. Now, what’s the benefit of being able to communicate directly with your customers and visitors? Well, if there’s direct communication, you will be able to respond to their suggestions, questions, and complaints in a short period of time. In addition to that, you will also be able to tell them about the upgrades in your products and services. If you respond to your customers quicker, it will help improve your brand value and let the customers know that you only have business in mind! Strong online presence will only help your business build a better relationship with the customers. You will be able to provide products and services that meet their requirements.

This mode of communication will ultimately strengthen your relationship with your customers and it will help you cater to the needs and requirements of your customers as well.  If not done well, it could cost you in sales and potential customers.

Contact Sala Social Marketing today to discuss how we can help manage your social media marketing!

Salesforce Brings AI to Social Media Marketing

14 Aug

Social Studio allows marketers to engage with customers on social media by publishing posts and tracking consumer sentiment across social platforms.

With the addition of Einstein Vision, Salesforce’s clients will be able to track image-based social media posts. Einstein Vision for Social Studio is currently available for Twitter and will soon be available for other social platforms.

“What marketers have been telling us is that social has really turned into a visual medium,” Salesforce’s Robert Begg was quoted as saying to ZDNet.

“On Twitter if you open up a list or a feed, a good percentage are image based. Marketers need tools that help them figure that out in a way that’s more automated than having every human being going through all those images.”

Get Social Media Marketing Going!

7 Aug

Social media marketing is not a new thing for marketers, with most brands having already making use of it to connect with customers. The fact remains that customers are out there online, connecting with brands through likes and tweets, and businesses which do not master social media marketing are sure to miss out on a marketing opportunity. Even those who kick-start social media marketing campaigns, often in the initial excitement of driving this new marketing channel, are either unprepared, or go overboard. This makes their social media strategy collapse even before it takes off. It is important to be well versed with the fundamentals of this strategy. Here is a look at the basics of social media marketing:

  1. Listen to customers: Marketers often tend to push content, without taking a pause to listen to what customers have to say. Social media is a powerful two-way communication platform, and provides marketers the chance to get to know their current and potential customers better, by interacting with them. They can then curate content and products /services to surpass their needs. But only if they tune into the customers’ needs, wants and aspirations.
  2. Focus: The key to success of content marketing is keeping focus at all times. Which means marketers need to refrain from being all over the place, both in channel and content. Select your high-return channels wisely. For example, it does not make sense for a B2B business to market on Facebook.
  3. Create quality content: We have all heard the age-old adage that “content is king”, but in the highly dynamic and overcrowded social media world, “content is the emperor”! The quality of content will differentiate the brand, and create a “pull” for followers to get converted to customers. This is better than having 10,000 followers that do not take any actions after visiting the page.
  4. Be patient: Social media marketing is a marathon and marketers must have loads of patient to make it work. It works on the principle of incremental interactions, where the more you share, and the longer you share for, the higher is the chance of it creating leads and paying off for the long term.
  5. Bank on compounding: Social media essentially works through shares and reshares. For example, if a marketer shares a tweet, others who find it relevant will retweet it to others who may continue doing so! This creates a compounded growth effect, where a single tweet can reach hundreds in minutes. These in turn are included by Google in its searches, enhancing the brand visibility significantly. It is important to understand this, and include re-shares, re-tweets in your social media marketing implementation.
  6. Use Influencers: Influencers are usually people with strong following in a particular domain. Marketers must tap into their wide networks and following, to push their messaging. For example, a producer of outdoor travel gear can tie up with the likes of wildlifer, David Attenborough as a channel to share information. Influencers can help enhance marketing reach and create lasting impressions due to their elevated status.
  7. Be Available: Many marketers often push content, only to disappear when customers reach out or respond. Make it a point to be available to the audience, through comments, replies and even following up with personal connects like calls, if needed. Being visible and accessible are the key success factors for a social media strategy to work well.
  8. Be reciprocative: This means that marketers must not just look out for themselves on these social public forums. Others won’s share your content or talk about you if you do not do the same for them. It is therefore critical to dedicate time to sharing about others in the same or related fields. For example, a manufacturer of apparel can gain traction by sharing the content of a fashion designer.

Mastering social media marketing takes time and lot of investment. The returns are not immediate, but being on social media these days is not an option, but a mandate. Marketers must constantly upgrade themselves on the latest trends in social media marketing, and give their best to make this influential communication channel work.