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Using social media to jump-start your content marketing strategy

6 Mar

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy.

If content marketing is a high priority for you, squeezing the last drop out of social media is critical. Ultimately, the goal is to get your content in front of as many eyes as possible, and for that, social media is perhaps the best way to expand your reach and generate more traffic.

That said, it’s much more than just a tool to help gain exposure. Along with a myriad of business benefits, it serves as a direct channel for your brand where you can incorporate offers, live updates and customer service.

The key to using social media to boost awareness for your website is by engaging viewers with useful, relevant material — when they need it, as opposed to when you create it. This task is a lot harder than it seems.

Keep in mind, the stream of information on social media moves very, very quickly. The last thing you want is for your message to get buried and lost before anyone has had a chance to see it.

Let’s take a look at how you can take your content marketing efforts to the next level.

Social monitoring leads to better content

The best social media marketers don’t start by posting. They start by listening. Social monitoring (or listening) is a great way to gauge how your target audience feels about a particular subject or industry.

Did you know that Facebook users collectively generate around 3.2 billion likes and comments every day? Monitoring what people are liking and commenting on is crucial to finding out what’s currently trending.

Sure, manually checking up on your industry across all the social media platforms can be tedious. Luckily, plenty of tools are out there that enable you to track what the masses are saying so that you can learn about their interests, perceptions and concerns.

Brandwatch is one that will give you data-driven insights as to what your customers and influencers in your industry are talking about — including the competition. Identifying the most pressing questions or concerns can help gear your messaging to popular demand.

With that knowledge, you can create content that provides true value to your target audience. For instance, if you run an industry blog, you can use these social insights to determine relevant topics to write about and to create catchy headlines to draw in visitors.

BuzzFeed is the quintessential example of this. Their casual, yet informative platform is constantly producing high-quality content that touches on an array of relevant topics in the field of news, entertainment and general interest. As of this writing, they’ve had over 550 million global visits in the last 30 days.

To use social monitoring to find topics to gear your content toward, you’ll want to brainstorm a list of key terms and phrases relevant to your brand and industry. This will work to pinpoint the interests of your target community so you can design content to fit their needs.

Content built around these terms can then go to multiple channels in multiple formats and eventually be routed back to social media for sharing.

While your usual social media management tools like Hootsuite and Twitter’s own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, companies with cross-channel marketing departments can look toward objective-focused task management tools. WorkZone or Brightpod, for instance, can help you manage interdepartmental communications or track the effectiveness of integrated marketing campaigns.

Social sharing means more eyeballs

The ultimate purpose of content creation is to get it in front of as many eyes as possible. The beauty of social media is that once your content is out there, there are few limits to where it can reach.

Encouraging users to share content can be done in many ways. First off, the overall look of a piece matters a lot. As a general rule of thumb, think visually with each post. Visual content gets more views, clicks, shares and likes than text-based material. For instance, on Facebook and Twitter, photos get 53 percent more likes, 104 percent more comments and 84 percent more click-throughs.

If you produce blog content, you need to go beyond just placing “easy-to-find” social share buttons all over your page. Try things like Click to Tweet in your next article. Choose the tweet the way you’d choose a headline; embed things like interesting quotes, facts or images within your content in a compelling way so the reader is inclined to post it.

Content is meant to be shared. Social media is the perfect vehicle to get your material noticed with a chance to go viral.

Make influencers your workhorses

Finding the perfect influencer on social media can be a game-changer that skyrockets your content marketing efforts. The right influencer can generate more than double the sales of paid advertising and increase client retention.

A simple retweet or share by an individual with a large social following can do wonders for your content as it is exposed to a vastly wider audience than usual. Why do you think companies pay celebrities tons of money to tweet about brands or products? The math goes beyond just how many followers they have. It’s about the level of engagement they have with their fans.

One of my favorite influencer marketing campaigns was Adidas’s #MyNeoShoot, where they recruited Selena Gomez to promote their Neo line. Gomez invited users to take pictures of themselves and apply to be the next Adidas model. By the time the campaign ended, Adidas had gained 12,000 entries, 71,000 brand mentions and 41,000 new Instagram followers.

Locating influencers on social media can take a bit of digging. Look into your industry and identify the key figures. This could be anyone like a blogger, a journalist, a political figure, or even another business owner.

Tools like Klout allow you to measure influencer scores to determine the best ones to pursue in your field. While you shouldn’t take such scores by their face value, they offer a good place to start your identification and outreach process.

Forming a relationship with a good influencer could be the best business move you ever make.

Conclusion

Social media should be a cornerstone of your content marketing strategy. Chances are, you’re already spending hours of your time researching and crafting awesome content. All of your hard work deserves to get as much attention as possible.

Tweaking your social media presence with a purpose is the key to effectively distributing your content and increasing the reach of your brand messaging.

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4 Social-Media Mistakes Your Business Can’t Afford to Make

17 Oct

Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more businesses make it a larger component of its marketing strategies, I see more mistakes being made.

Here are four mistakes you don’t want to make on social media.

1. You’re not interacting with followers.

Guess what the number one line of communication is for customer service? Social media.

The majority of consumers are constantly plugged into social media, which is the reason social media is a major customer support tool. I see a lot of businesses that understand this, but its social media feed is just a long list of support replies.

Since your followers are plugged in around the clock, use it as an opportunity to create raving fans of your business. Every business is going to have a different audience and target market, so you need to think of content that your followers would be likely to engage with.

For example, if your audience is millennials, memes might be a good play. Memes spark engagement, like comments and social shares, generating buzz about your business. Remember, your social media posts don’t have to be traditional advertisements to convert followers into customers.

2. You’re overly promotional.

Continuing where the previous point left off, don’t post ad after ad, and expect your followers to stick around.

An offer here and there is fine, but if your followers feel that all of your posts are glorified advertisements, they will find other accounts to follow and leave you behind. They don’t need you. You need them.

3. You don’t include calls-to-action (CTAs).

Collecting followers alone isn’t going to magically translate into increased sales and revenue. Every social media profile gives you a place to put your website link, yet so many businesses miss out on an opportunity to collect leads, or push traffic directly to an offer because it simply puts its website’s homepage URL in these sections.

Don’t do that. Instead, put a link to your newsletter offer, downloadable whitepaper or a direct-to-purchase offer. Most clicks originating from social media and hitting your homepage are wasted clicks. Nobody has time to try to find offers. Send them directly to your offers, and this will greatly increase your conversion rates.

You should also mix in some CTAs in your posts. CTAs don’t have to be promotional.

Let’s assume you created a very informative infographic for your blog and want to drive traffic to it. Most businesses would just post the URL on social media and hope people will check it out. By including a strong CTA, such as, “You have to check out this cool infographic we just did — especially point No. 3,” will drive significantly more traffic than just listing the post title and a link.

4. You spread yourself too thin.

You have to accept the fact that you more than likely can’t be active on all social media channels, unless you have a dedicated social media team or outsource your social media to a digital agency.

It will benefit you much more if you are great on three social media outlets, rather than mediocre on more. Pick the social networks that your business thrives on, and focus on making your impact even bigger.

With just a small handful of social networks to worry about, it makes answering messages and engaging with your followers much more manageable. The faster you can reply and the more you can engage, the stronger that connection will become. Social media is a great tool to build relationships that create life-long brand supporters.

Unparalleled Benefits of Social Media Marketing for Businesses

1 Aug

Social media entered the scene very quickly and as such some people might still believe that it is a marketing tool that will quickly pass in interest or importance. To some businesses, social media marketing is a waste of time with no practical benefits, while others see the immense marketing value that it can bring to a business.

When carried out correctly, social media marketing has been proven to be incredibly profitable, bringing in more traffic to a website and turning visitors into leads. Provided you tailor each post with care and precision, you can truly experience its many benefits.

These include:

Improved Brand Recognition

Having a number of active social media platforms is a great opportunity to project your brand’s voice and content. Having a solid social media presence therefore makes you familiar to current clients while increasing your accessibility to new clients. A new client who just happens to stumble upon your Twitter, Facebook or Instagram page (& take an interest in it), might feel more strongly affiliated with your brand which in turn could inspire them to invest in your brand.

Improved Brand Loyalty

Brands that are present on social media have also been proven to enjoy higher brand loyalty from their customers, as those customers are better connected to the brand on a more personal level. For instance, a brand that regularly posts a variety of content, from images of the office to inspiring videos and quotes, will be more likely to remain in the minds of current and potential clients which could easily evoke into a sale.

Better Conversion Opportunities

Everything you post on your social media platforms, from images, links to blog posts and videos, is your chance to reach out to someone and inspire them to visit your website, which could ultimate lead to a conversion. Using social media is a great opportunity to encourage more conversions.

Higher Inbound Traffic

Every social media platform you add to your current repertoire is another opportunity to increase inbound traffic to your site.

Without having a social media presence, your inbound traffic is restricted to those who are already familiar with your brand or those who are searching for keywords you already rank for. Alternatively, a social media presence allows you to reach out a different market segment and provide a fantastic opportunity for new people to visit your site.

Lower Marketing Costs

Social media marketing need not occupy a great deal of your time. Just one hour per day spent on crafting posts can bring you improved results, and this is not a lot to ask for something as powerful as social media!

As you can see, social media marketing has the power to bring countless benefits to your business, including more customers, stronger traffic and higher conversions. Does your brand have a strong social media presence?

10 tips for social media marketing success for business

25 Jul

The internet has become the most powerful medium today. With the launch of the hand-held gadgets like the smartphones and the tablets, the effect of social media campaign has become even more viral.

Businesses which need brand promotion and social advertising are harnessing the massive potential of social media on the web for their enhancement in business communication. Here are 10 points that will give you useful social media marketing tips for your business.

Observe first before anything

Before you produce any action or speech, you should first observe. Go through the online content of your target customer. Try to take part in the online discussions and get to know what matters to them the most. And which are the right social media platforms where your target audience hang out. This will help you in producing impactful social media marketing plan and effective content.

Be focused on approach

If you are more focused on using social media for business then analyzing the social media sites for your business and social networking approach, will pay you higher dividends.

This will render a strong image to your brand. Going wayward will not help. A broader approach will only mess up things for you. Concrete on specific media plan and use the right tools for social marketing as per your content requirements.

Make quality connects

Quality any day is more welcome than quantity. Try to make effective contacts that can make a real fan base of yours. They will help you by reading, commenting and sharing your content matter. The quality sharing of your content can create a bigger customer base for you. The connectivity should continue to build the brand loyalty.

Keep your patience

Keeping one’s patience is one of the basics of social media marketing for getting effectual results. If you have to reap the benefits of this mode of marketing, you need to wait. You cannot have the desired results overnight. Being committed in the long run will pay off for you.

Ensure quality content

Another very vital point in social media marketing rules is the creation of quality social media content. It should be eye-catchy and unique. Once it catches the imagination of the audience, they will pause, go through and further share the content matter with the insertion of personal comments. These can help your page with higher rankings through search engines on the net.

Connect with opinion makers

Do some research on the internet and identify the influencers who can make a difference to your business. They may be having an excellent fan base. Try to connect with them first and nurture a relationship. Try to supply them with interesting information which they can pass on to their contacts and you can discover a huge range of new probable customers.

Add value to communication

If you want social marketing ROI to be promising, try out some tactics. Do not go for the blunt promotion of your brand. Your content should add value to the readers. Try to create more meaningful and impacting content.

Don’t forget to acknowledge

Remember to acknowledge who contact you directly. This will help in nurturing the relationship. The person will also feel encouraged to maintain the connectivity with you in the future. After all, marketing is touching of human emotions.

Maintain your connectivity

After the uploading of your social media content, be present to your target audience for communication. Your absence from the arena may spell doom for your business prospects as you may be outrightly rejected.

Be reciprocal

Reciprocation will pay back in social media marketing. If you spend some time on the social media, go through the content matter of others and make comments and share them, they will do the same with your content.

If you can follow the above –mentioned guidelines you can be certain about making a mark in the social media market with your valuable content matter.

4 Benefits Of Outsourcing Social Media Marketing Tasks

18 Jul

Thinking of outsourcing social media marketing activities to get a grip on ever-evolving platforms, algorithms, and audiences?

You’re not alone. SocialFresh says that only 57% of social marketers, at brands, are doing all their social advertising in-house.

And with most companies looking to ramp up efforts on social media this year, there’s more evidence that businesses may need to consider outsourcing social media marketing tasks.

A recent survey by American Express noted that:

“…four in ten business owners (43 percent) say they plan to increase their company’s focus on social media over the next year.”

Social media marketing is outsourced for a few reasons — let’s look at why and how and see if the benefits make sense for your business or team.

Outsourcing Social Media Marketing: The Why

In an effort to work smarter and not harder, companies are pushing internal teams to focus on what they’re good at and hiring outside for the skills that are missing.

This is especially true with social media marketing because:

  • It’s expensive to hire top-tiered, experienced roles
  • The tasks for social media roles are time-consuming
  • Strategies and tactics change rapidly
  • The skills needed are often considered “specialty skills” (like advertising or audience development)

Combine the above with lack of time, resources, or know-how and you can see how internal teams are overburdened with executing social media duties.

Outsourcing Social Media Marketing: The How

How do companies choose social media agencies to help achieve social media marketing success? Shopping, of course!

Outsourcing social media marketing to a well-qualified team takes a little homework.

We suggest the following six steps to find an agency that will fit your needs:

  1. Know thyself first. 1) WHY do you want to use social media? 2) WHAT problems are you trying to solve; WHAT goals are you trying to accomplish? 3) HOW do you define success (which leads to WHICH KPIs and metrics will measure success)? 4) WHO is responsible or in charge of social media internally? 5) HOW much are you willing to spend?
  2. ASK. From questions about their experience to their client base, to the skill-set of their team and core competencies, ensure your agency isn’t a jack of all trades and master of none. What platforms or abilities do they focus on? How is their team certified to professionally manage your work?
  3. Understand. What deliverables (reports, stats, etc.) will be provided and at what frequency?
  4. Obtain. Get recommendations from outside vendors or consultants, as well as past and current clients.
  5. Make sense of the scope of work, terms and conditions, and negotiate from there.
  6. Be curious. Ask questions and remain an active partner in the development and execution of your social media marketing strategy.

By doing your homework, asking questions, and checking references, you can drastically reduce the risk of hiring an agency and outsourcing social media marketing duties.

Outsourcing Social Media Marketing: The Benefits

1) COSTS

Compared to hiring an employee (who requires payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.) hiring an agency can be much more cost effective. With B Squared Media, and probably most other agencies, you’re getting a whole team of people rather than just one employee (who probably doesn’t work after hours, weekends or holidays).

Other costs to consider for savings are:

  • Ad buying
  • Software
  • Photography

2) TRIED-AND-TRUE SYSTEMS

The right social media marketing agency will have systems in place that can immediately improve efficiency.

A huge benefit to outsourcing social media marketing means your new partners have already researched the best processes and workflows for scalable results.

Here at B Squared, for instance, you don’t need to rely on vague indicators of success. Our system pulls from thousands of data points and relies on only the most useful metrics, allowing us to work with you to make pinpoint adjustments and always continue to improve.

3) TIME SAVED ( = MONEY EARNED)

The biggest pain point we hear is, “I don’t have the time.” And trust me when I say, social media strategies and executing related tactics is a full-time job.

Too many businesses spend huge amounts of time and money on social media without the assurance of results. When you outsource your social media efforts, it’s not your job to dabble and see what works; it’s the agency’s responsibility.

Your partner should not only figure out the most efficient strategies for performance, they should implement and manage those strategies for you.

Not to mention, as algorithms change (like Facebook’s latest blow to brands) and demand a new game plan, your internal team can focus on driving the business forward while your agency tests new workarounds.

4) SPECIALTY SKILL SETS

A social media manager needs an incredible amount of skills to be successful.

Some of those skills may be considered “special” skills, like:

  • Audience development
  • SEO (search engine optimization)
  • Advertising certifications (example: Google AdWords certified)
  • Content curation
  • Analytics & pattern recognition (beneficial for finding our clients’ “seesaw metrics“)
  • Visual thinking

A good agency will have employees who possess these special skills. And again, you’re saving time by allowing the agency to implement their system for finding and hiring these skilled workers.

Is Outsourcing Right For You?

Outsourcing social media marketing strategies and tactics can be a daunting decision for any company.

But if you do your homework and find the right fit, you can reap the benefits of putting your organization in expert hands.

Do you think outsourcing social media marketing tasks to an outside team is a good idea? Why or why not? Let us know in the comments section below!

 

4 Changes to Make to Your Social Media Marketing Campaign

11 Jul

Social media marketing is highly popular for both small and large businesses nowadays for a reason. Not only is it effective, but it’s also incredibly affordable when compared to many other advertising methods, even those that don’t have nearly as much of a reach. However, there is a chance that you are making a few mistakes with your social media marketing campaign. Consider making these changes so that you can see an improvement with your campaign.

  1. Find Out Where Your Customers Are And Target That Channel

You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning. Do your research, identify your customers, find out where they hang out the most, and start right there. Once you have established yourself on 1 or 2 channels, you can diversify and promote your brand across various other channels too. Similarly, if a platform just isn’t working for you – despite your best efforts – it may be best to dedicate the bulk of your time and resources to the channel that is working.

  1. Communicate More

One of the main joys of social media is the fact that it allows you to connect with your audience. If you aren’t taking advantage of this, now is the time to do so. Make an effort to respond to comments more frequently; it’s a great way to find out what your customer base wants and to build strong relationships with your readers. Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content.

  1. Don’t Be So Promotional

Take a look at all of your recent social media posts. If they all seem promotional, it’s time to change your strategy. Obviously, you’ll want to promote some of your products and services, but some of your posts should be educational, humorous or otherwise appealing for your customers.

  1. Always Be Human

There’s nothing worse than a social media channel that looks like its being operated by an autobot. The key word is in the name – it is ‘social’ media, after all. Make sure that your interactions on accounts such as Twitter, Instagram, Facebook and Pinterest, are personable and genuine. Say hello to people in the morning, update them on your work day and share stories that will be of interest to your target audience. Yes, you should advertise your brand/product – but this is an essential part of doing that.

Customers (both existing and potential) want to know that when they are asking a question, complaining or praising, that a real person is on the other end interacting with them. Your social media channels should always feel like they’re being operated by an interesting, intelligent, and funny human being. Be real.

As you can see, there are a few social media marketing changes that you may need to make to your campaign.

Social Media Marketing Essential, But Difficult, For Marketers

20 Jun

According to the 8th annual Social Media Marketing Industry Report from Social Media Examiner, summarized by Marketing Charts, 9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic. Based on a survey of more than 5,000 marketers, the study offers insights into the directions social media marketing will take in the near future.

Social Media Marketing, Platform Trends (65% Market B2C; 35% B2B)
Social Media

% Planning Increased Efforts

% With No Plans

Facebook

67%

3%

YouTube

63

16

Twitter

61

10

LinkedIn

61

14

Instagram

57

28

Pinterest

42

33

Google+

35

28

Forums

25

52

SlideShare

22

62

Snapchat

16

74

Vine

11

72

Source: Social Media Examiner, June 2016

 

Social media does present some difficulties for respondents. For example, respondents were more likely to agree (40%) than disagree (33%) that social media marketing has become more difficult in the past year. While two-thirds analyze their social media activities, just 41% agree that they’re able to measure the ROI of those activities, a figure that hasn’t improved in recent years. But, only 46% agree that their Facebook marketing is effective, with more than one-third unsure.

A quick summary of primary findings from the Social Media Examiner Industry Report, shows that:

  • Video has become essential : A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video
  • Live video is hot : A significant 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video
  • Facebook and YouTube hold the top spots for future plans : At least 63% of marketers plan on increasing their use of these social networks
  • Snapchat is on a growth trajectory : Only 5% of marketers are using Snapchat, yet 16% plan on increasing their Snapchat activities and 28% of marketers want to learn more about Snapchat
  • Facebook is the most important social network for marketers by a long shot!  When asked to select their most important platform, 55% of marketers chose Facebook, followed by LinkedIn at 18%. Plus, 67% of marketers plan on increasing their Facebook marketing activities
  • Many marketers are unsure about their Facebook marketing : A significant 40% of marketers don’t know if Facebook traffic has declined in the last 12 months and 35% aren’t sure if their Facebook marketing is effective
  • Facebook ads dominate : A surprising 86% of social marketers regularly use Facebook ads, while only 18% use Twitter ads
  • Tactics and engagement are top areas marketers want to master : At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media

Social channel use and importance varies among B2C and B2B marketers. B2B marketers continue to favor LinkedIn to a greater degree than B2C marketers (86% and 58% using, respectively), with B2B marketers also much more likely to be using Slideshare (21% vs. 6%), says the report. B2C marketers are more apt to be using Facebook (96% vs. 88%), Instagram (51% vs. 33%), and Pinterest (45% vs. 34%).

Those differences show up in marketers’ most important platforms, also. About 2 in 3 B2C marketers name Facebook their most important platform, with Twitter trailing distantly in second (11% share). Among B2B marketers, 40% cite LinkedIn as their most important platform, narrowly ahead of Facebook (37%), with Twitter third.

Despite already being the platform with the broadest adoption among marketers, Facebook (67%) emerges as the one for which the largest share will increase their efforts, says the report. Likely a reflection of its status as the most important platform overall, with B2C marketers (70%) being more likely than their B2B counterparts (61%) to see increased Facebook efforts on the horizon.

Beyond Facebook, 63% of respondents plan to increase their use of YouTube, with Twitter (61%) and LinkedIn (61%) close behind in terms of planned increases. Meanwhile, B2B marketers are more likely to be upping their LinkedIn efforts than B2C marketers (76% and 52%, respectively).

Results for other platforms likewise reveal differences in B2C and B2B marketers’ plans:

  • More than 6 in 10 B2C marketers look set to increase their Instagram activities, compared to fewer than half (48%) of B2B marketers
  • Pinterest is also an avenue for increased efforts more for B2C (47%) than B2B (35%) marketers
  • B2B marketers (33%) are more than twice as likely as B2C marketers (15%) to put more effort into SlideShare.

While only 5% of respondents say they’re currently using Snapchat, 16% expect to grow their activities, more than double the proportion in last year’s survey. Also, 28% want to learn more about Snapchat this year, up from 19% last year, evidence of some growth but marketers are not adopting the platform at quite the same rate as youth. When asked how they respond to new social networks, 51% said they are skeptical and wait and see what happens, says the report.

Currently, there is one and only one leader in paid social media: Facebook. In fact, almost 9 in 10 respondents said they regularly use Facebook ads. Only 39%, are using Google ads, then:

  • Twitter ads (18%)
  • LinkedIn ads (17%)
  • Pinterest ads (15%)

Signs point to Facebook maintaining its dominance in social advertising, says the report. However, it is the only platform in which a majority of respondents expect to increase their paid social media use. By comparison, fewer than 4 in 10 plan to make more use of Google ads.

Social Media Marketing-Paid Advertising Trends
Social Media Ads

% Planning Increased Efforts

% With No Plans to Utilize

Facebook

57%

23%

Google

37

45

Twitter

33

55

LinkedIn

31

56

Instagram

31

59

YouTube

28

61

Pinterest

19

70

Source: Social Media Examiner, June 2016

Turning to social media content types, 74% of marketers identified visual content as their most commonly used, followed by blogging (68%) and videos (60%). Blogging and visual content were essentially tied in terms of the most important content types, though with differences by target audience. Those marketing to businesses name blogging their most important content type, while for B2C marketers visual content is the most important.

When it comes to the near future, though, video gains ground. Almost 3 in 4 plan to increase their use of video content in the near future, just ahead of the 71% planning the same for visual content and leading all content types.

Finally, says the report, while only about 1 in 7 marketers are currently using live video, 39% plan to soon increase their live video efforts, and only 49% say they have no plans to utilize live video.

Social Media Marketing – Content Trends
Content

% Planning Increased Efforts

% With No Plans To Utilize

Video

73%

13%

Visuals

71

8

Blogging

66

13

Live Video

39

49

Podcasting

26

60

Source: Social Media Examiner, June 2016