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How to Ensure MailChimp Emails Actually Reach Your Users

18 Mar

If your emails are not reaching the inbox of your subscribers then your email marketing strategy will not be successful. The most crucial thing about your MailChimp newsletter and emails are their successful delivery. In order to do that, all you got to do is to authenticate your emails. In simpler words, you have to prove to the servers and subscribers that it is really you who is sending out the emails.

Why is authenticating necessary? Email, as you know, is a playground for spammers who use someone else’s email addresses to push out their own emails. MailChimp has its own authentication methods that you can use for this purpose. It provides a trackable identifier that indicates you are a genuine sender. More and more people are doing this and authentication by email marketers has increased to 67%.

Things You Will Need For the Authentication

You will need the following to carry out this important process:

  • Access to domain registrar.
  • Information regarding DNS to add records like TXT and CNAME to the domain.
  • A custom domain.
  • Time – it can take a day to process it.

Importance of Authenticating

This process is important because it has so many benefits.

  • It is a proof that you are who you say you are and will tell your subscribers the emails are coming from an authentic source.
  • It  shows the exact email address without appending some sort of gibberish link that makes no sense and looks like spam.
  • Mail servers like Gmail, Yahoo and others will trust you and not immediately send your emails to a Spam folder. Therefore your email marketing or newsletter campaign to be successful.
  • The trust will also increase among your subscribers as well.

If you are using MailChimp and still have not verified and/or authenticated your domain, it can truly ensure email marketing campaign will  reach its intended customers. We can help you get authenticated! Contact us for a custom quote today!