Archive | December, 2016

Get Attention With Social Media Marketing

19 Dec

Get Attention With Social Media Marketing

Social media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace and use it to increase business, then you need an effective marketing campaign. In this article, we will discuss some of the do’s and don’ts of social media marketing.

Market Your Product Or Services On Twitter

If Twitter is a place where you actively market your product or service, then make certain to regularly respond promptly to any communications with your followers. Thank those that mention your name, and answer any questions they may have. These interactions help build stronger relationships between you and your followers. This will help your followers to see you as a person, not only a business.

Send Invitations To Every Person

Send invitations to every person you can think of when you launch your social media campaign. Whether they’re loyal customers, potential customers or have no chance at all of ever buying from you, it’s a good idea to have a large network. The reasoning here is that your page is going to be advertised on their profile as long as they’re in your network.

When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing. Also, make sure your title is relevant to your business or the product that you are selling. 

Sign up for Twitter

Get as many followers as you can by signing up for blogging sites like Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren’t forgotten about by your followers.

To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.

Being A Good Listener Is Critical To Success At Social Media Marketing

Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.

It takes time and patience to build any kind of social media network for marketing. It is unlikely you will attract a huge following in a short time. Though not entirely unheard of, you probably cannot produce a viral posting right away. So be aware that it will take time to gain followers.

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

Post Links To Other Blog Posts

Post links to other blog posts and have bloggers feature your content on their website. This will work if you return the favor and if bloggers see your blog as a good way to get publicity. Make sure there is no conflict of interest between you and the blogger who is going to feature you.

The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these tips wisely and your business will soon see the benefits.

What to Expect from Social Media Marketing

12 Dec

Social media has become one of the most powerful marketing tools for businesses. However, you need to know what you can and can’t accomplish via this platform.

What social media can do for you

1. Increase the awareness of your business

You can reach out to potential consumers through your social media pages. This could contribute to a rise in sales. By using marketing software, you can track the online leads that come from social media.

Whenever you post on social media platforms such as Facebook and twitter, you are giving the users an opportunity to convert. The engaging content will generate more traffic to your website and eventually lead to conversion. The conversion rates increase as you build up your followers.

2. Increase your brand loyalty

Reports show that businesses that engage in social media marketing enjoy a higher loyalty from customers than those that don’t. This is why business people are advised to invest in social media and connect with the existing and potential customers.

In addition, if a consumer fails to trace a business on social media platforms, there is a high likelihood that the consumer will lose confidence in the business’s products and services.

3. Show you the flaws in your business

The complaints and negative comments on social media can help you identify the problems in your business.

If you follow keenly, collect information and participate in discussions you will get quality information that can help you better your products and services. The data can be useful in improving existing products, creating new ones or adopting new delivery channels.

What social media can’t do for you

1. Show returns without effort

Social media is an investment but you will not get returns if you don’t put in some effort. You have to post engaging content, take part in discussions, ask questions and even discuss facts and trends in the industry.

If you put adequate effort the returns on investment will be higher than you expected and could help avoid your business from financial problems.

2. Overnight success

Social media will not give you overnight success. It will take some time to tap in potential consumers and get them to convert to willing buyers.

Social media marketing requires effort and is not a get-rich-quick scam. In addition, for long-term success you have to put in consistent effort.

It’s a competitive world, and thus the moment you slow down your competitors will step in and take over from you. You also need to build a big audience for it to be a total success.

Top 5 Social Media Marketing Mistakes Your Small Business is Making

3 Dec

Social media can be a beast to tackle. You need to find a strategy that works, constantly source content, engage with your audience, respond to comments, and then tie in a soft, sweet sell somewhere in-between. Even international brands with entire teams dedicated to social media struggle, so don’t feel bad if your small business is, too. Here are some of the common mistakes small businesses make with their social media marketing, and what might be hindering your success.

1. Trying to be too social.
Have you ever come across a brand’s Twitter page only to discover they haven’t tweeted since 2009? My first thought is something must be wrong, and the brand immediately loses value in my mind. Don’t chip away at your customer’s image of you by spreading your social presence too thin. There are a lot of social media networks out there, but that doesn’t mean your small business has a place on all of them. It’s much more effective for you to focus on the platforms that are most relevant to your audience and have the best conversions. That might be Twitter and Facebook, or Pinterest and Instagram – it all depends on your industry and where your target demographic is hanging out. It’s a much better strategy to have a thriving presence on two networks than a lackluster presence on four. Your audience will eventually get bored with you, and your pages could actually hinder business rather than help it.

2. Not engaging with your audience.
Social media is not an auditorium where you stand on the stage and get to shout out information as you please to a silent audience. It’s two friends grabbing coffee. It’s your family sitting around the table at Sunday dinner. It’s a place to exchange ideas, ask questions, learn more and share. If you’re not making the effort to be as interested in your audience as you want them to be interested in your business, you will never be able to build successful online relationships with your customers. This is especially true since more than 67 percent of consumers will go on social media for customer service – and they expect responses fast. More than 50 percent of Facebook users want to hear back within one day, and on Twitter than timeframe drops to two hours. Leaving your audience hanging on social media could lose you business.

3. Ignoring reviews.
Let me piggyback on that last mistake and also add that you should be engaging with your enemies too. Don’t ignore negative online reviews. Look at them as an opportunity to turn the situation into a positive one, and show a disgruntled customer that you care. Many “faceless” businesses have a reputation of being cold and self-serving. Social media allows you to disrupt this image and show your human side. Not only could your interactions rectify the issue at hand, but remember that your response will also be seen by current and potential customers on your page. How you handle the situation could shed a positive light on you, while ignoring bad reviews might paint you guilty as charged.

4. Overselling.
The end goal with using social media should always be to convert your audience, but that shouldn’t be blatantly obvious. If anything, users escape on social media in an attempt to distance themselves from the traditional streams of advertising that follow them. They choose social media for the rawness, the interactions and the content. Don’t be one of the small businesses that forget that and go for a hard sell. Sell through content, which could be blog posts that direct traffic to your site or videos that provide a valuable lesson or tutorial. Seventy-six percent of B2C marketers are using content marketing with the goal of sales and customer retention. Avoid overselling and save your pitches for when you can offer your audience access to special sales, promos or discounts.

5. Underestimating the work.
If you’re trying to run your business and manage your social media accounts, you’re doing too much. You will never be able to allocate the time required for success, except at the expense of your business’ growth. Hire an in-house professional to carry out your social media marketing or outsource to a management reputable digital marketing agency. You want your social media to flourish, but you never want to neglect your responsibilities as a business owner.