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6 More Reasons You Can’t Ignore Social Media Marketing

29 May

Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days.

REAL LIFE CASE STUDY: A local HVAC company in the Chicago area spends under $1,000 each month on a marketing and advertising campaign and they reach over 200,000 people a month. Not only do they reach this many people, they are reaching them in a very targeted area. Their campaigns reach people within a 50-mile radius of their business. They spend more on direct mail postcards quarterly to reach a fraction of the number of people reached through Facebook.

2. Social Media is More Affordable and More Effective

When print media, newspapers, and magazines, were the top advertising medium to reach people in a particular area it was fairly pricey. Ads in newspapers were a good chunk of change and running an ad in a magazine was very costly.

Social Media Advertising is a drop in the bucket compared to those traditional outlets. Sure, Facebook Ads used to be awful. They didn’t do much of anything, but they were super cheap. They have improved their ad services tremendously in the past couple of years. The monthly sad spend for the amount of people you can reach and the increased traffic generated to a website is very cost effective and manageable for most business budgets.

REAL LIFE CASE STUDY: Clients spending only $5 or $10 a day can reach around 100,000 people a month. One national ecommerce company in a very specialized market, with highly targeted ads reaches 100,000 people every month.

3. Social Media Generates Increased Website Traffic with Greater Online Visibility

Of course, advertising is designed to make sales. The expected outcome of any ad campaign is increased sales. However, what most businesses don’t understand is that advertising is a vehicle to get people to notice your business and to get them into your store or onto your website. From there you close the deal and make the sale.

Facebook Ads and daily marketing updates get people to you. In fact, Social Media now sends more people to websites than search engines. Anyone who has paid a company to improve their SEO (search engine optimization) knows that more traffic and more hits on the website improves search rank. So, more daily updates and a daily ad campaign, means more people see your business online, which means more people may be interested in what it is that you do, which equals people clicking through to your website, which generates improved search rank on both Facebook and Google, and equates to better online visibility and a greater potential to make sales.

REAL LIFE CASE STUDY: An international ecommerce company sells its products on their website as well as on a large, third-party ecommerce site. Their rank both on Google and the sales site depend on clicks to their products. They nearly 400,000 ad views with over 1,000 clicks through to their products. Improving their rank and increasing the chances for sales.

4. Social Media Creates a Better Customer Experience

 

Customers expect that your business is using Social Media and they demand your attention when they need it and want it. It is imperative that you are active on the Social Sites and available to answer questions, respond to comments and thank them for their reviews.

All of this is important. 66% of consumers, worldwide, stopped doing business with a company due to poorly handled customer service issues and 78% of people who complain to a brand via Twitter expect a response within an hour. It is necessary for you to be there.

REAL LIFE CASE STUDY: A national ecommerce company selling a very specialized product provides reviews and testimonials on every Social Site and review site possible. Additionally, their accounts are monitored for reviews, comments, and questions throughout the day. This equates to nearly a 100% positive review rating, happy customers and satisfied potential customers who are now more likely to purchase from this company.

5. Customers Want, and Need, Your Business on Social Media

71% of consumers have an improved perception of brands when they see positive reviews on Social Media. 93% of consumers are researching Social Media before they make purchasing decisions.

The numbers speak for themselves, customers want your business on Social Media, consumers want to see your business is consistent and active with Social Media.

REAL LIFE CASE STUDY: A local company in the Manhattan, New York area ran a successful organic produce delivery service. They had relied on traditional marketing and word of mouth. They realized that having an online presence and a Social Media campaign would benefit expanding into Long Island. Starting with no Social presence at all, they implemented a daily marketing campaign combined with a daily advertising campaign. Within a year, they had several hundred new clients, a strong presence on Long Island and nearly 20,000 Facebook friends. Their page was a hub for customer service issues and was a great source of referrals.

The Manhattan clients soon realized they too wanted to connect with this business on Facebook and a new account was started for this location. In just a few months they had nearly 4,000 Facebook friends and an active customer service portal.

6. Social Media is Where Your Customers Are

  • Nearly 3/4 of online adults use Social Media.
  • People are using Social Media to watch TV, connect with friends and family, research purchases, and shop.
  • 41% of consumers spending just 2 hours or less on Social media made at least $500 in purchases in the past 12 months.
  • 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.
  • 50% of consumers made a purchase based on a recommendation made on Social Media.

Those statistics alone should be enough to persuade you that you absolutely need a Social Media Marketing campaign.

 

4 Ways to Boost Your Social Media Creativity Game

15 May

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.

Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format To successfuly launch its app.

 

In a recent podcast, Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder’s customer base from 20,000 to 500,000 users in less than a month.

Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media’s free word-of-mouth nature can attract and engage potential customers at a stage in the company’s development when advertising budgets are often tight and expenses must be carefully monitored.

When building a new business, attracting customers is imperative — and social media is a leading pathway to gathering and retaining loyal consumers.

Reach out and touch your customers.

Consumers love to be engaged, equipped and empowered, Kimberly Whitler, a marketing professor at the University of Virginia, has said. This makes them feel important, as though they have a vested interest in the company. Consumers crave two-way interactions and are flattered to offer reviews of a company’s products or services.

Why should this matter to a small entrepreneur? Because every customer reached is a potential repeat customer who will tell others about a positive experience.

When a startup adopts social media marketing tactics that truly engage its customers, the benefits are plentiful: The company likely will grow its customer base while spending less money on marketing, leaving more funds available to invest in higher salaries for employees and other areas of the business.

Social media marketing done right also helps businesses stay top of mind among their followers. Consumers will recall engaging content, helpful advice or a humorous post. According to MarketingLand, consumers don’t want to be lectured or bombarded with ads. Good vibes toward the company result in trust, long-term loyalty and a positive bottom line.

Nielsen reports that 92 percent of global consumers identify earned media as their favorite form of advertising, primarily in the form of recommendations from friends and acquaintances. Those customers trust companies that connect with them in genuine, captivating ways; and they want to establish relationships with them.

Shake up strategies to push the marketing status quo

So,how can entrepreneurs change their marketing strategies to create connections with customers and pack more social punch? Here are four tactics to try:

1. Register accounts on all major platforms.

According to Hootsuite, social media can no longer be brushed aside. A business won’t succeed without active accounts across several platforms. If social media’s word-of-mouth power is not utilized, the chances for promoting a business are largely lost. Get started with accounts on Facebook, Twitter, Instagram and more to meet customers where they are.

Even companies without a product to sell benefit from engaging on social media. Magic Leap, a private company that is developing a futuristic augmented/virtual reality system, has created interactive content to whet users’ appetites for the impact its future product could have on their daily lives. Despite its ack of any imminent product launch announcement to date, the company has still generated about 60,000 likes on Facebook and has attracted 32,000 Twitter followers.

2. Harness the power of community.

Reach out to consumers — and let them reach out to you and to one another — using social media in order to successfully build community and benefit from positive word of mouth.

Yelp, which publishes crowdsourced reviews of products and services, shows how powerful positive reviews can be. If a customer likes the service or food at a new restaurant in town, a good Yelp review will encourage even more customers to flock to the startup’s table. Encouraging customers to leave a positive verified review, perhaps through offering a coupon or discount on future services, can help draw in new customers.

Consider for example the case of Uncle Maddio’s Pizza. I came across the family-owned pizza joint while traveling with my son’s baseball team. Our hungry team searched restaurant reviews on Yelp and found positive comments about Uncle Maddio’s. As promised, the food was excellent, the service was top-notch and the staff was personable. Before we left, I learned that a franchise location would soon open in my hometown.

The owners started a Facebook page for the new location and promoted “spirit nights” that would raise money for schools and youth organizations. Needless to say, when the new store opened, I took my family there and have returned many times to eat and to support fundraisers there. Positive online and word-of-mouth reviews have led this small business to success.

3. Associate with other businesses that share similar mindsets.

Strive to connect to businesses that are working toward the same type of high-quality customer experiences you are. Good business practice dictates being tied in with others that have strong search-engine rankings and website presences. Interact with them online, and share each other’s content across your social platforms.

Many online marketers, such as Neil Patel of Kissmetrics — whom I’ve turned to for advice on my SEO projects — say posts on social media accounts influence Google and Bing search rankings. Search engine rankings aim to provide users the best possible resources to help them make purchasing decisions and acquire information. These accounts can affect the business’s reputation and authority just as easily as they promote the business.

4. Employ someone who knows how to use social media effectively.

Hire someone who thoroughly knows social media — Facebook, Twitter, Instagram and beyond. This person should be able to moderate comments, post daily messages and answer inquiries. Give this person guidance on what your business is trying to accomplish and a list of what’s acceptable to post. His or her goal should be to keep customers informed and engaged in a timely manner.

A good social media team can take a business to global heights. Holly Clarke, a marketing manager at Airbnb, says the company has team members in San Francisco, France, Germany and the U.K., along with translators tailoring posts to other areas of the world. Airbnb’s #NightAt and #BelongAnywhere campaigns draw in consumers from across the globe to interact with its content.

Entrepreneurs have a lot to think about when starting new businesses, but the use of social media should be a no-brainer. Creative social media marketing tactics, with an emphasis on free word-of-mouth advertising, enable a startup to quickly grow its customer base. Long-term relationships and two-way interactions with those customers will soon follow. Make sure you and your business are creating those interactions, as well.

5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign

4 Jul

Startups have limited funds and limited time to make an impact. When you’re launching a marketing campaign, social media is usually the heart of it because you can easily launch this campaign without spending too much money.

But social media is no magic potion. It takes a lot of time and effort to make it work. This guide is going to show you the key things you have to do before you formally launch your social media marketing campaign.

Know Your Destination

One of the biggest flaws in your business is that you don’t know where your social media marketing campaign is actually going. You need to have  firm idea regarding what your campaign wants to achieve and how you’re going to make it to that point. It should be time-specific and there should be a clear line between success and failure.

Without a destination, you are essentially doing something without any reasoning. In the long-term, this is going to lead to disaster.

You need focus so you can easily figure out what you’re doing right and what you’re doing wrong come the end of every campaign.

Dividing Responsibility

You need to make sure that you’re dividing responsibility between the right people. If nobody is quite sure what they’re supposed to be managing, this is quickly going to lead to a confused campaign. Make it clear who should be doing what. That way you can easily trace back mistakes to the right person.

You should have a person responsible for content creation, publishing content, monitoring your online reputation, and responding to customers. Make this clear before you start the campaign so you can run the best social media campaign possible.

Create Conversion Opportunities on Your Website

It doesn’t matter how many likes you get on Facebook. Nobody has ever managed to pay their rent through using the number of shares a piece of content had. Where you make your money is when people click on your links and visit your website. Once they are on your website, you have one chance to convert them.

Converting them means that you have to provide a number of points where someone could click to find out more about a product or service. This is where they are firmly in the sales funnel. Ensure that you have one single call to action that leads them all the way to the end.

Landing page creation will come in handy here. Tweak your landing pages and track the traffic that lands on them. Remember, the key to a great landing page is to give them two choices. They can either make a purchase or they can leave. A strong landing page is one of the key tools to develop a social media marketing strategy that works.

Create a Blog

You should have a blog that continues to publish fantastic content as often as possible. Small businesses that blog are126% more likely to generate leads. Unlike previous years, this is not simply to drive traffic to a certain part of your website. It’s there to provide you with material in which to use on your various social media channels.

It will also serve as a key piece of content to keep people on the site when they get there. You want to keep giving people a reason to come back for more. This content will establish your brand as an authority, which will make more of your target audience trust you. Establishing trust is what will encourage people to come to your website.

Complete Your Profiles

 Smart and successful entrepreneurs make sure to fill out your social media profiles with as much information as you possibly can. The more information you can give the better because that way you can allow people to decide whether you are the company for them well in advance. It will also enable you to optimize your social media profiles for the search engines. You’re more likely to show up for your chosen keywords.

This rule applies even if you don’t intend on posting on certain platforms regularly. Claim as many profiles as you can and fill them out to make yourself as visible as possible.

Every little helps bring you closer to your goals.

Conclusion

Preparing for a social media campaign will increase your chances of success. The reality is that you are never going to get it right the first time. By planning your campaign with care, you are going to get more out of that campaign, which will make testing easier later on.

How are you going to prepare for your next campaign?

10 ways to increase your social media engagement like never before

27 Jun

It’s probably one of the most frustrating parts of social media marketing — no engagement.

You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.

It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say.

Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you.

With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.

Here are 10 of my favorite ways to rise above the noise on social media and engage your audience.

Stop the scroll
The first step in getting someone to engage with your brand is to stop them from scrolling. If you can stop your audience from thumbing their way down the newsfeed, you have their attention. The best way to get that attention (and in turn, get engagement) is to post something they want to see.

Know why your audience is on social media.
Why does your audience log in to a specific social media platform?

Perhaps your target audience loves using Facebook to browse through news stories. If that’s the case, post more newsworthy content.

On the other hand, your audience might log in to Instagram to look at their friend’s pictures. If that’s the case, you’ll have a better chance of stopping the scroll by posting behind-the-scenes pictures from your business.

If someone sees a picture of one of your employees doing something fun, they’re more likely to stop and check out what’s happening in the picture.

Once your audience stops scrolling and reads what you have to say, she’s more likely to engage with your post.

Know what your audience does away from social media.
Another way to stop the scroll is to understand what your audience does when they’re not logged in. Use this to capture their attention.

For example, if you sell outdoor products to dog lovers, use more dogs in your posts. Show a dog on a hike. Or show your team playing with dogs. Regardless, incorporating dogs will make your audience more likely to stop scrolling and look at what you have to say.

Be funny.
When consumers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience. Engagement plummets, and people ignore their posts.

Humor is one way brands can promote on social media while still keeping an audience engaged. One brand that did this well and saw tremendous results was Dollar Shave Club. Their commercial went viral, sharing their brand’s message while at the same time entertaining their audience.

People liked it, shared it and started tagging their friends to watch it, too. Ultimately, the commercial got millions of likes, shares and comments, helping it get viewed over 22 million times.

Inspire a reaction
Four months ago, Facebook unleashed an entirely new way of engaging with people and brands — Facebook reactions.

For years, users were complaining that there was no appropriate way to react to some posts. For example, hitting the “like” button felt inappropriate when someone would share sad news. To give people new ways of engaging with one another, Facebook introduced five new ways to react to posts: Love, Haha, Wow, Sad and Angry.

As a marketer, this opens up a new world of opportunity for you. Your audience is encouraged by Facebook to react to what you share on various levels, which makes engaging your audience easier.

Use emojis as prompts.
One way to encourage a reaction is to use emojis in your post. This sets the tone and shows the reader how you hope they’ll react.

For example, if you share something humorous, include the laughing emoji in your post. This shows your audience that what you’re sharing is funny and deserves a good laugh.

Ask for a specific reaction.
Sometimes, you can get more engagement simply by asking for it. With Facebook’s reaction buttons, you can ask for a specific reaction. For example, host a contest and award people for hitting the “love” button instead of the “like” button.

Ask for a review.
You might not be able to reward people for reviewing your business on most social media networks or websites, but you can also ask for your audience to leave a review in the form of a Facebook reaction.

Share one of your blog posts about an industry topic and ask people to share their gut reaction using Facebook’s reactions. Or post a picture of a product and ask for the review in the comments on Instagram.

Spark intrigue
Social media engagement isn’t all about likes, comments and shares. Clicks are another form of engagement. They’re perhaps one of the most important forms of engagement because they support your digital marketing funnels.

One way to do this is to use social media to spark intrigue among your audience.

Share some compelling data.
People love knowing the facts. Offering survey results or compelling data that gives insight into a topic in your industry is a great way to get people interested in clicking to your website to learn more.

But don’t give everything away on social media. Offer a teaser, and then encourage your audience to engage with you by clicking over to your website.

Unveil a new product.
Do you have a new product release? Did you make some exciting updates to your service offering? Let your fans be the first to know by unveiling it on social media.

Use social media to get people excited about the new release. Tease them with a few new details, and then encourage them to click to your website to learn more.

Give something away.
People love getting something for free. Spark intrigue among your audience by offering the freebie, and use it to gather email addresses from your social media followers.

Stream live videos.
Videos have it all — eye-catching movement, audio, imagery and sometimes text. Combine these elements, add in the excitement of live video, and you have a recipe for engagement success.

Live streaming has become a hot new way for brands to reach consumers. Facebook took a page from Periscope’s playbook and started offering live streaming to brands. Take advantage of it. You can stream industry events, how-tos, exciting milestones for your product, or even your own weekly news report. It’s a great way to get people to pay closer attention to your brand.

Takeaways
Social media marketing is ineffective without engagement. To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain them, inspire a reaction and spark intrigue. The better you do this, the more engaged your followers will be.

How do you engage your audience?

Learn the 8 Habits of Successful Social Media Marketers

13 Jun

70% of the U.S. population has at least one social networking profile. (Statistica)

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully. See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know your niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new blogger will want to know how to format their blog, therefore, if you think like beginners and/or intermediates in your niche, you will become a magnet for them as they look for solutions to their main issues.

2. Block time on your calendar

Don’t constantly crank out content with no thought to what’s actually happening in the account. For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

No time? Consider outsourcing to a social media manager or assistant.

3. Leverage advertising

Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche but not connected with you yet.

4. Using automation

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around the clock marketing. You can find recommended tools here.

5. Think engagement, not just views

Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want.

Some ideas that will encourage audience engagement include:

* Poll

* Survey

* Provocative or thought-provoking question

* Sharing interesting articles and other niche-related content, and encouraging others to as well

* Creating a range of content at your site and sharing it

* Comment on a recent news item

If you get a comment, reply to it. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the post, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow others and engage with them

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

7. Connect with thought leaders

“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”

Connect with the top people in your niche. You can learn from them, and you will be keeping good company, which over time may result in a range of profitable opportunities.

8. Track your results

See how many engagements you get from each platform. If driving traffic to your site is your goal, you may want to create a unique URL for each network campaign so you can track the results quickly.

Bonus Tip

Are you still overwhelmed and feeling you will never get a grip on social media marketing? The great news is you don’t have to do it all yourself! If you’ve decided you can’t do it all, you can outsource your social media to a social media manager.

Debunking the 5 most common social media marketing myths

6 Jun

In today’s day and age, it is safe to say that social media is an all-encompassing and unavoidable part of our lives. No one can stay aloof from it. The same logic applies to the marketing industry as well. Various studies show that 74 per cent of marketeers saw an increase in website traffic after investing just 6 hours per week in social networking.

 

Thanks to global connectivity, communication between companies and their customers has never been easier. However, one cannot deny the fact that social media, as a tool for marketing, is slightly overused, and honestly getting out of hand. Over the years, there have been innumerable cases of social media marketing fails. For instance, there was to commercialise the ill-fated Nepal earthquake last year or the time when Amazon tried to be smart but got instead, ending in a series of internet memes. One might think that these examples would stop companies from making such rookie mistakes, but this list just goes on and on.

Companies over the years have been victims of a myriad of social media marketing myths, some of which are listed here and debunked.

Myth #1: Join every social media network on the face of Mother Earth

Just because a lot of social media networking sites exist, it doesn’t mean that one needs to set up a profile in each of them. Research is key to deciding which one is best-suited for you and your company and will yield the best results. If a particular network does not work, cutting it loose is the only viable option.

Myth #2: Hashtag your life away

Hashtags can’t make your marketing dreams a reality. The point of hashtags is that they join together common conversation threads. So while, including a couple of them in your post is fine, too many of those blue lines only make you look desperate. As they say, too many hashtags can spoil a tweet.

Myth #3: Social media marketing is free

While joining a network might be free but, just like any other marketing channel, adequate investment is required for virtual media, too. However, it is much cheaper than traditional marketing methods. According to HubSpot’s  State of Inbound Marketing Report 2012, 45 per cent of marketeers cite that social media has a below average cost per lead.

Myth #4: Social media marketing can’t be measured

Like all other quantifiable elements of the world, a company’s failure or success on social media can be measured. To do this effectively, one needs a clear objective and planning. A recent PricewaterhouseCoopers survey shows that a majority of companies have difficulty in measuring social media marketing ROI and suggests a host of measures to get it done.

Myth #5: Social media is only for youngsters

One commonly mistakes social media for being a youth hub. However, this is not true. Interestingly, studies show that 40 per cent of Facebook’s active users is over 35. So, if a company discards a particular social networking site thinking that it does not cater to the company’s target audience, they’d be losing out on some major business.

A US-based survey shows that 14 per cent of all startups fail because of lack of a solid marketing strategy of which social media marketing also plays a huge role. To attain an insight as to how social media marketing is to be implemented for your company, a little myth-busting is important. It’s always better to know the whole truth than to suffer the consequences of half-lies.

How Social Media Marketing and Email Marketing Help Each Other

29 Feb

Social media marketing and email marketing are among the most common online marketing strategies that are employed across the globe. With the arrival of internet marketing, there have been a lot of changes in the marketing front. There are so many ‘new’ things that have been added, whereas other things have been phased out. Take for instance, how many companies are investing heavily in the use of posters to market their products? There are just a few of them, but you will find thousands of online banners being posted on one site or another.

A majority of marketers employ social media sites and social media management software for their marketing strategies. It is not exactly the easiest way to promote your product but then, it is very cheap. It also brings in lots of results. People are constantly on their phones and tablets. Therefore, it will take a miracle for them to see the banners when you hang them on some building, or over some road. Post the banner on social media and you will capture the attention of millions of people across the globe.

It is not enough to capture their attention; you have to draw them to your site and keep them there for as long as is possible. When you maintain communication with your prospective customers, you will definitely get conversions at some point. This is where you make use of both social media marketing and email marketing. Social media marketing can help you grow a very large email database. Email marketing can help you grow your social media campaigns. It is one relationship that you should try as much as possible to tap into.

Cultivating a healthy email database

One thing that you will love most about email marketing is that it can be as personal as you would want it to be. The only thing you should beware of is spamming people’s inboxes. You do not want to people to mark your mail as spam. This means that you should send the relevant emails while sticking to a schedule. Social media comes in to help you grow a relationship with these individuals.

It is one thing to have a large database containing emails of thousands of prospective clients, and it is another totally different thing to be able to use it properly. This is where database administrators come in to help out. Many people tend to assume that the work of a database administrator is to grow and protect the database but this is not the case. There are so many ways that a DBA can help you as you develop your database. They will be very instrumental in the database design stage, all through to the maintenance and management.

Managing the data that is coming into the database, as well as that which is stored in the database is not exactly the easiest of tasks. It is important to have an expert who will capture the right content as it comes into your database and make sure that you are able to achieve the best results at all times. Database management will be such an effortless task if you have the best DBA backing you up.

The social media platforms that you have employed in your business will be a good place to capture the most relevant individuals who will help market your business. There is no way you will benefit by sending a fashion designer emails concerning your business that deals with landscaping and renting lawn mowers. These individuals are just not relevant to your business at all. They will not help at all in growing the business.

Your database should contain details concerning your prospects. There are things that they are constantly posting online. Check the general theme of their posts and what they share on their social media profiles. This will be of great help in determining the individuals who are going to be of most help to your branding efforts and online marketing activities. It will also help you as you are creating your email marketing strategy. The marketing will be more focused and will thus bring in better results.

Points worth keeping in mind

When it comes to social media marketing, and even email marketing, there are several things that you need to keep in mind at all times. These include:

  • Timing

Timing is everything in business. If you do not work according to the rules of time, you will be very disappointed. To get the most conversions when you are dealing with social media marketing and email marketing, you should make an effort to post content and send email messages at the right time. The perfect time to do this is when everyone seems to be online. During the lunch hours, early morning as people are commuting to work, and in the evening when they are trying to get home, you will find lots of people online. Posting content online at midnight does not attract a lot of attention.

  • Focus

What is it that you want your prospective customers to do? Give your marketing campaigns focus and they will bring in great returns. You have notified them that you have an offer for something like men’s fashion through the email. Therefore, what is it that you want them to do? Be clear, precise and straight to the point.

  • Schedule your mailing

The worst thing that can happen to you in your efforts to conduct online marketing is to be added to a person’s spam mail list. You do not want to go there. This usually happens when you send lots of email messages within a very short time and the content is not relevant to the individual. This is why you should employ social media to find out what people are interested in. Use this information in your email marketing and then employ a mailing schedule. It always helps when a person can almost guess when they will receive the next mail from you. Using social media marketing schedulers analyzes optimal times for posting and allows you to schedule in advance, or post on the spot.

Bottom line

Your business can achieve a lot from social media marketing and email marketing campaigns. It is important to make sure that you get in touch with a team of experts who are going to help your campaigns gain the success that they deserve. A database with people’s information will prove most beneficial in your online marketing efforts.