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10 Secrets to Going Viral on Social Media

16 Oct

Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide.

If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness using the power of social media.

Think of virality as an exponential curve. If two people directly related to the brand share a piece of content, and if that number doubles 30 times, it means that over a billion people will have shared the content.

Viral marketing is a powerful tool for businesses. It’s how organizations like Facebook and Lyft (among many others) quickly acquired new customers. You can create a viral social media campaign by following the viral-marketing principles practiced by some of the world’s best brands.

1. Master the target audience.

In order to create viral content, you must first understand your target audience. Viral content is only effective if it speaks to people so convincingly that they are eager to share the content.

Social media marketers should start a viral campaign by creating at least one marketing persona. A persona is a representation of the target customer that includes demographic and psychographic information, as well as information related to social media behavior and content preferences.

Build a marketing persona by speaking with real and potential customers to understand what is important to them as they consider a purchase and share content online. Armed with this information, it will be considerably easier for you and your team to create content that users are likely to share online.

2. Select the appropriate social media platform.

Every social media platform is different. Before creating content, choose a platform on which to specialize. Instagram, Twitter, LinkedIn and Facebook are all good platforms on which to start a viral marketing campaign; however, the content you create will differ depending on the platform you choose.

If you choose to create content for Instagram, for example, a series of Instagram Stories or an image with a compelling caption can spark viral shares online. However, content that will perform well on LinkedIn is usually created from a Pulse article or from a thoughtful LinkedIn update.

The platform you choose should be informed by the information gleaned from your work creating a marketing persona.

3. Create content with high engagement.

Most social media platforms use an algorithm that ranks content based on the likelihood that the user will engage. Content that is expected to engage followers is usually ranked at the top of the page, and content that is expected to be less engaging is ranked toward the bottom.

Content that creates engagement is rewarded by being amplified to other users; content that does not create engagement is buried. Viral marketers should focus on creating content that has high engagement, since it will have greater reach and is thus more likely to be re-shared.

4. Time content for maximum reach.

To ensure that content performs as well as possible, time its release so that it will receive maximum visibility. Ideal timing will depend on the habits and preferences of your target audience, and on the social media platform you are using.

As noted above, social media platforms use algorithms that rank content based on the probability of user engagement. Timeliness plays a key role in that equation as well, which means that releasing content at just the right time can positively impact performance.

5. Boost visibility with advertising.

While not impossible, it can be difficult for a small organization to create viral content. Investing in paid ads on social networks can boost the visibility of a campaign. Consider creating ads that are targeted to a group of influential users. If these users re-share the ad, the ad will be broadcast to a wider audience in an efficient and cost-effective way.

6. Partner with a social media influencer.

Of the marketers who employ an influencer marketing strategy, nearly 95 percent believe that the strategy is effective. Social media influencers have the ability to provide brands with improved reach, and can add fuel to a viral marketing campaign.

7. Measure performance to create better campaigns in the future.

Marketers in today’s digital environment must use a social media analytics tool to measure performance, and to understand what is and is not working. It may take a few tries to create a viral marketing campaign. If you need to make adjustments or alter course, the metrics can help guide the changes in strategy.

8. Provide a clear call to action.

Don’t let social media engagement go to waste. Make it clear what those interested in the brand should do next, in addition to simply liking or re-sharing a piece of content. Brands like Facebook and Lyft didn’t just grow by creating brand awareness through social media; they encouraged members of the target audience to take a specific action.

In most cases, encouraging the target audience to sign up for a free trial or to make a discounted purchase are effective ways to use the power of viral marketing to grow customers.

9. Generate media attention.

If a viral marketing campaign really takes off, endeavor to amplify the message of the brand via various media outlets. When it is clear that the brand is doing something newsworthy, news organizations will be eager to provide brands with attention.

A great way to prove newsworthiness is to show media outlets that thousands or millions of people have responded positively to your brand’s campaign. When contacting a news organization, be sure to prepare a press release that contains all the relevant figures, as well as contact information.

10. Share novel content.

Original, unusual content is more likely to get engagement than content that is reminiscent of campaigns from other companies. Great content is remembered, like Apple’s 1984 Super Bowl ad, or the ALS Association’s ice-bucket challenge. Content that is derivative of previous campaigns will be ignored, and may even receive negative press attention.


Creating a viral marketing campaign that is productive can be challenging. First and foremost, it is important to create content that speaks to the target audience in a unique way. Marketers should use a social media analytics platform to measure performance, and should focus on creating content that is timely and that generates engagement.


How Marketers Find Social Media Influencers

3 Jul

Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin’.

The report was based on data from a survey of 100 US-based marketing professionals who work for brands or agencies.

Some 59% of respondents say they typically find social media influencers for campaigns by contacting them directly.

More than one-third (35%) say the influencers themselves typically reach out to the brand.

Respondents say they evaluate social media influencers by looking at the quality/authenticity of their content (75% say they look for) and their audience size (70%).

Marketers say they run social media influencer campaigns to grow brand awareness (76% cite it as a reason), reach new audiences (71%), and increase their brand’s social media following (54%).

6 More Reasons You Can’t Ignore Social Media Marketing

29 May

Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days.

REAL LIFE CASE STUDY: A local HVAC company in the Chicago area spends under $1,000 each month on a marketing and advertising campaign and they reach over 200,000 people a month. Not only do they reach this many people, they are reaching them in a very targeted area. Their campaigns reach people within a 50-mile radius of their business. They spend more on direct mail postcards quarterly to reach a fraction of the number of people reached through Facebook.

2. Social Media is More Affordable and More Effective

When print media, newspapers, and magazines, were the top advertising medium to reach people in a particular area it was fairly pricey. Ads in newspapers were a good chunk of change and running an ad in a magazine was very costly.

Social Media Advertising is a drop in the bucket compared to those traditional outlets. Sure, Facebook Ads used to be awful. They didn’t do much of anything, but they were super cheap. They have improved their ad services tremendously in the past couple of years. The monthly sad spend for the amount of people you can reach and the increased traffic generated to a website is very cost effective and manageable for most business budgets.

REAL LIFE CASE STUDY: Clients spending only $5 or $10 a day can reach around 100,000 people a month. One national ecommerce company in a very specialized market, with highly targeted ads reaches 100,000 people every month.

3. Social Media Generates Increased Website Traffic with Greater Online Visibility

Of course, advertising is designed to make sales. The expected outcome of any ad campaign is increased sales. However, what most businesses don’t understand is that advertising is a vehicle to get people to notice your business and to get them into your store or onto your website. From there you close the deal and make the sale.

Facebook Ads and daily marketing updates get people to you. In fact, Social Media now sends more people to websites than search engines. Anyone who has paid a company to improve their SEO (search engine optimization) knows that more traffic and more hits on the website improves search rank. So, more daily updates and a daily ad campaign, means more people see your business online, which means more people may be interested in what it is that you do, which equals people clicking through to your website, which generates improved search rank on both Facebook and Google, and equates to better online visibility and a greater potential to make sales.

REAL LIFE CASE STUDY: An international ecommerce company sells its products on their website as well as on a large, third-party ecommerce site. Their rank both on Google and the sales site depend on clicks to their products. They nearly 400,000 ad views with over 1,000 clicks through to their products. Improving their rank and increasing the chances for sales.

4. Social Media Creates a Better Customer Experience


Customers expect that your business is using Social Media and they demand your attention when they need it and want it. It is imperative that you are active on the Social Sites and available to answer questions, respond to comments and thank them for their reviews.

All of this is important. 66% of consumers, worldwide, stopped doing business with a company due to poorly handled customer service issues and 78% of people who complain to a brand via Twitter expect a response within an hour. It is necessary for you to be there.

REAL LIFE CASE STUDY: A national ecommerce company selling a very specialized product provides reviews and testimonials on every Social Site and review site possible. Additionally, their accounts are monitored for reviews, comments, and questions throughout the day. This equates to nearly a 100% positive review rating, happy customers and satisfied potential customers who are now more likely to purchase from this company.

5. Customers Want, and Need, Your Business on Social Media

71% of consumers have an improved perception of brands when they see positive reviews on Social Media. 93% of consumers are researching Social Media before they make purchasing decisions.

The numbers speak for themselves, customers want your business on Social Media, consumers want to see your business is consistent and active with Social Media.

REAL LIFE CASE STUDY: A local company in the Manhattan, New York area ran a successful organic produce delivery service. They had relied on traditional marketing and word of mouth. They realized that having an online presence and a Social Media campaign would benefit expanding into Long Island. Starting with no Social presence at all, they implemented a daily marketing campaign combined with a daily advertising campaign. Within a year, they had several hundred new clients, a strong presence on Long Island and nearly 20,000 Facebook friends. Their page was a hub for customer service issues and was a great source of referrals.

The Manhattan clients soon realized they too wanted to connect with this business on Facebook and a new account was started for this location. In just a few months they had nearly 4,000 Facebook friends and an active customer service portal.

6. Social Media is Where Your Customers Are

  • Nearly 3/4 of online adults use Social Media.
  • People are using Social Media to watch TV, connect with friends and family, research purchases, and shop.
  • 41% of consumers spending just 2 hours or less on Social media made at least $500 in purchases in the past 12 months.
  • 74% of consumers rely on Social Media for more information or reviews about the products/services they want to purchase.
  • 50% of consumers made a purchase based on a recommendation made on Social Media.

Those statistics alone should be enough to persuade you that you absolutely need a Social Media Marketing campaign.


4 Ways to Boost Your Social Media Creativity Game

15 May

Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.

Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format To successfuly launch its app.


In a recent podcast, Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder’s customer base from 20,000 to 500,000 users in less than a month.

Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media’s free word-of-mouth nature can attract and engage potential customers at a stage in the company’s development when advertising budgets are often tight and expenses must be carefully monitored.

When building a new business, attracting customers is imperative — and social media is a leading pathway to gathering and retaining loyal consumers.

Reach out and touch your customers.

Consumers love to be engaged, equipped and empowered, Kimberly Whitler, a marketing professor at the University of Virginia, has said. This makes them feel important, as though they have a vested interest in the company. Consumers crave two-way interactions and are flattered to offer reviews of a company’s products or services.

Why should this matter to a small entrepreneur? Because every customer reached is a potential repeat customer who will tell others about a positive experience.

When a startup adopts social media marketing tactics that truly engage its customers, the benefits are plentiful: The company likely will grow its customer base while spending less money on marketing, leaving more funds available to invest in higher salaries for employees and other areas of the business.

Social media marketing done right also helps businesses stay top of mind among their followers. Consumers will recall engaging content, helpful advice or a humorous post. According to MarketingLand, consumers don’t want to be lectured or bombarded with ads. Good vibes toward the company result in trust, long-term loyalty and a positive bottom line.

Nielsen reports that 92 percent of global consumers identify earned media as their favorite form of advertising, primarily in the form of recommendations from friends and acquaintances. Those customers trust companies that connect with them in genuine, captivating ways; and they want to establish relationships with them.

Shake up strategies to push the marketing status quo

So,how can entrepreneurs change their marketing strategies to create connections with customers and pack more social punch? Here are four tactics to try:

1. Register accounts on all major platforms.

According to Hootsuite, social media can no longer be brushed aside. A business won’t succeed without active accounts across several platforms. If social media’s word-of-mouth power is not utilized, the chances for promoting a business are largely lost. Get started with accounts on Facebook, Twitter, Instagram and more to meet customers where they are.

Even companies without a product to sell benefit from engaging on social media. Magic Leap, a private company that is developing a futuristic augmented/virtual reality system, has created interactive content to whet users’ appetites for the impact its future product could have on their daily lives. Despite its ack of any imminent product launch announcement to date, the company has still generated about 60,000 likes on Facebook and has attracted 32,000 Twitter followers.

2. Harness the power of community.

Reach out to consumers — and let them reach out to you and to one another — using social media in order to successfully build community and benefit from positive word of mouth.

Yelp, which publishes crowdsourced reviews of products and services, shows how powerful positive reviews can be. If a customer likes the service or food at a new restaurant in town, a good Yelp review will encourage even more customers to flock to the startup’s table. Encouraging customers to leave a positive verified review, perhaps through offering a coupon or discount on future services, can help draw in new customers.

Consider for example the case of Uncle Maddio’s Pizza. I came across the family-owned pizza joint while traveling with my son’s baseball team. Our hungry team searched restaurant reviews on Yelp and found positive comments about Uncle Maddio’s. As promised, the food was excellent, the service was top-notch and the staff was personable. Before we left, I learned that a franchise location would soon open in my hometown.

The owners started a Facebook page for the new location and promoted “spirit nights” that would raise money for schools and youth organizations. Needless to say, when the new store opened, I took my family there and have returned many times to eat and to support fundraisers there. Positive online and word-of-mouth reviews have led this small business to success.

3. Associate with other businesses that share similar mindsets.

Strive to connect to businesses that are working toward the same type of high-quality customer experiences you are. Good business practice dictates being tied in with others that have strong search-engine rankings and website presences. Interact with them online, and share each other’s content across your social platforms.

Many online marketers, such as Neil Patel of Kissmetrics — whom I’ve turned to for advice on my SEO projects — say posts on social media accounts influence Google and Bing search rankings. Search engine rankings aim to provide users the best possible resources to help them make purchasing decisions and acquire information. These accounts can affect the business’s reputation and authority just as easily as they promote the business.

4. Employ someone who knows how to use social media effectively.

Hire someone who thoroughly knows social media — Facebook, Twitter, Instagram and beyond. This person should be able to moderate comments, post daily messages and answer inquiries. Give this person guidance on what your business is trying to accomplish and a list of what’s acceptable to post. His or her goal should be to keep customers informed and engaged in a timely manner.

A good social media team can take a business to global heights. Holly Clarke, a marketing manager at Airbnb, says the company has team members in San Francisco, France, Germany and the U.K., along with translators tailoring posts to other areas of the world. Airbnb’s #NightAt and #BelongAnywhere campaigns draw in consumers from across the globe to interact with its content.

Entrepreneurs have a lot to think about when starting new businesses, but the use of social media should be a no-brainer. Creative social media marketing tactics, with an emphasis on free word-of-mouth advertising, enable a startup to quickly grow its customer base. Long-term relationships and two-way interactions with those customers will soon follow. Make sure you and your business are creating those interactions, as well.

5 Things To Do Before Your Startup Launches A Social Media Marketing Campaign

4 Jul

Startups have limited funds and limited time to make an impact. When you’re launching a marketing campaign, social media is usually the heart of it because you can easily launch this campaign without spending too much money.

But social media is no magic potion. It takes a lot of time and effort to make it work. This guide is going to show you the key things you have to do before you formally launch your social media marketing campaign.

Know Your Destination

One of the biggest flaws in your business is that you don’t know where your social media marketing campaign is actually going. You need to have  firm idea regarding what your campaign wants to achieve and how you’re going to make it to that point. It should be time-specific and there should be a clear line between success and failure.

Without a destination, you are essentially doing something without any reasoning. In the long-term, this is going to lead to disaster.

You need focus so you can easily figure out what you’re doing right and what you’re doing wrong come the end of every campaign.

Dividing Responsibility

You need to make sure that you’re dividing responsibility between the right people. If nobody is quite sure what they’re supposed to be managing, this is quickly going to lead to a confused campaign. Make it clear who should be doing what. That way you can easily trace back mistakes to the right person.

You should have a person responsible for content creation, publishing content, monitoring your online reputation, and responding to customers. Make this clear before you start the campaign so you can run the best social media campaign possible.

Create Conversion Opportunities on Your Website

It doesn’t matter how many likes you get on Facebook. Nobody has ever managed to pay their rent through using the number of shares a piece of content had. Where you make your money is when people click on your links and visit your website. Once they are on your website, you have one chance to convert them.

Converting them means that you have to provide a number of points where someone could click to find out more about a product or service. This is where they are firmly in the sales funnel. Ensure that you have one single call to action that leads them all the way to the end.

Landing page creation will come in handy here. Tweak your landing pages and track the traffic that lands on them. Remember, the key to a great landing page is to give them two choices. They can either make a purchase or they can leave. A strong landing page is one of the key tools to develop a social media marketing strategy that works.

Create a Blog

You should have a blog that continues to publish fantastic content as often as possible. Small businesses that blog are126% more likely to generate leads. Unlike previous years, this is not simply to drive traffic to a certain part of your website. It’s there to provide you with material in which to use on your various social media channels.

It will also serve as a key piece of content to keep people on the site when they get there. You want to keep giving people a reason to come back for more. This content will establish your brand as an authority, which will make more of your target audience trust you. Establishing trust is what will encourage people to come to your website.

Complete Your Profiles

 Smart and successful entrepreneurs make sure to fill out your social media profiles with as much information as you possibly can. The more information you can give the better because that way you can allow people to decide whether you are the company for them well in advance. It will also enable you to optimize your social media profiles for the search engines. You’re more likely to show up for your chosen keywords.

This rule applies even if you don’t intend on posting on certain platforms regularly. Claim as many profiles as you can and fill them out to make yourself as visible as possible.

Every little helps bring you closer to your goals.


Preparing for a social media campaign will increase your chances of success. The reality is that you are never going to get it right the first time. By planning your campaign with care, you are going to get more out of that campaign, which will make testing easier later on.

How are you going to prepare for your next campaign?

10 ways to increase your social media engagement like never before

27 Jun

It’s probably one of the most frustrating parts of social media marketing — no engagement.

You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.

It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say.

Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you.

With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.

Here are 10 of my favorite ways to rise above the noise on social media and engage your audience.

Stop the scroll
The first step in getting someone to engage with your brand is to stop them from scrolling. If you can stop your audience from thumbing their way down the newsfeed, you have their attention. The best way to get that attention (and in turn, get engagement) is to post something they want to see.

Know why your audience is on social media.
Why does your audience log in to a specific social media platform?

Perhaps your target audience loves using Facebook to browse through news stories. If that’s the case, post more newsworthy content.

On the other hand, your audience might log in to Instagram to look at their friend’s pictures. If that’s the case, you’ll have a better chance of stopping the scroll by posting behind-the-scenes pictures from your business.

If someone sees a picture of one of your employees doing something fun, they’re more likely to stop and check out what’s happening in the picture.

Once your audience stops scrolling and reads what you have to say, she’s more likely to engage with your post.

Know what your audience does away from social media.
Another way to stop the scroll is to understand what your audience does when they’re not logged in. Use this to capture their attention.

For example, if you sell outdoor products to dog lovers, use more dogs in your posts. Show a dog on a hike. Or show your team playing with dogs. Regardless, incorporating dogs will make your audience more likely to stop scrolling and look at what you have to say.

Be funny.
When consumers show up on social media, they want to be entertained — not sold to. When a brand forgets this, they lose the attention of their audience. Engagement plummets, and people ignore their posts.

Humor is one way brands can promote on social media while still keeping an audience engaged. One brand that did this well and saw tremendous results was Dollar Shave Club. Their commercial went viral, sharing their brand’s message while at the same time entertaining their audience.

People liked it, shared it and started tagging their friends to watch it, too. Ultimately, the commercial got millions of likes, shares and comments, helping it get viewed over 22 million times.

Inspire a reaction
Four months ago, Facebook unleashed an entirely new way of engaging with people and brands — Facebook reactions.

For years, users were complaining that there was no appropriate way to react to some posts. For example, hitting the “like” button felt inappropriate when someone would share sad news. To give people new ways of engaging with one another, Facebook introduced five new ways to react to posts: Love, Haha, Wow, Sad and Angry.

As a marketer, this opens up a new world of opportunity for you. Your audience is encouraged by Facebook to react to what you share on various levels, which makes engaging your audience easier.

Use emojis as prompts.
One way to encourage a reaction is to use emojis in your post. This sets the tone and shows the reader how you hope they’ll react.

For example, if you share something humorous, include the laughing emoji in your post. This shows your audience that what you’re sharing is funny and deserves a good laugh.

Ask for a specific reaction.
Sometimes, you can get more engagement simply by asking for it. With Facebook’s reaction buttons, you can ask for a specific reaction. For example, host a contest and award people for hitting the “love” button instead of the “like” button.

Ask for a review.
You might not be able to reward people for reviewing your business on most social media networks or websites, but you can also ask for your audience to leave a review in the form of a Facebook reaction.

Share one of your blog posts about an industry topic and ask people to share their gut reaction using Facebook’s reactions. Or post a picture of a product and ask for the review in the comments on Instagram.

Spark intrigue
Social media engagement isn’t all about likes, comments and shares. Clicks are another form of engagement. They’re perhaps one of the most important forms of engagement because they support your digital marketing funnels.

One way to do this is to use social media to spark intrigue among your audience.

Share some compelling data.
People love knowing the facts. Offering survey results or compelling data that gives insight into a topic in your industry is a great way to get people interested in clicking to your website to learn more.

But don’t give everything away on social media. Offer a teaser, and then encourage your audience to engage with you by clicking over to your website.

Unveil a new product.
Do you have a new product release? Did you make some exciting updates to your service offering? Let your fans be the first to know by unveiling it on social media.

Use social media to get people excited about the new release. Tease them with a few new details, and then encourage them to click to your website to learn more.

Give something away.
People love getting something for free. Spark intrigue among your audience by offering the freebie, and use it to gather email addresses from your social media followers.

Stream live videos.
Videos have it all — eye-catching movement, audio, imagery and sometimes text. Combine these elements, add in the excitement of live video, and you have a recipe for engagement success.

Live streaming has become a hot new way for brands to reach consumers. Facebook took a page from Periscope’s playbook and started offering live streaming to brands. Take advantage of it. You can stream industry events, how-tos, exciting milestones for your product, or even your own weekly news report. It’s a great way to get people to pay closer attention to your brand.

Social media marketing is ineffective without engagement. To get your audience commenting, liking, sharing and clicking on your posts, you need to entertain them, inspire a reaction and spark intrigue. The better you do this, the more engaged your followers will be.

How do you engage your audience?

Learn the 8 Habits of Successful Social Media Marketers

13 Jun

70% of the U.S. population has at least one social networking profile. (Statistica)

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully. See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know your niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new blogger will want to know how to format their blog, therefore, if you think like beginners and/or intermediates in your niche, you will become a magnet for them as they look for solutions to their main issues.

2. Block time on your calendar

Don’t constantly crank out content with no thought to what’s actually happening in the account. For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

No time? Consider outsourcing to a social media manager or assistant.

3. Leverage advertising

Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche but not connected with you yet.

4. Using automation

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around the clock marketing. You can find recommended tools here.

5. Think engagement, not just views

Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want.

Some ideas that will encourage audience engagement include:

* Poll

* Survey

* Provocative or thought-provoking question

* Sharing interesting articles and other niche-related content, and encouraging others to as well

* Creating a range of content at your site and sharing it

* Comment on a recent news item

If you get a comment, reply to it. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the post, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow others and engage with them

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

7. Connect with thought leaders

“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”

Connect with the top people in your niche. You can learn from them, and you will be keeping good company, which over time may result in a range of profitable opportunities.

8. Track your results

See how many engagements you get from each platform. If driving traffic to your site is your goal, you may want to create a unique URL for each network campaign so you can track the results quickly.

Bonus Tip

Are you still overwhelmed and feeling you will never get a grip on social media marketing? The great news is you don’t have to do it all yourself! If you’ve decided you can’t do it all, you can outsource your social media to a social media manager.