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How Franchisees Can Build an Effective Social Media Marketing Strategy

2 Oct

If you own a franchise, you’ve probably struggled to find ways to differentiate your business from other franchises. That’s because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps millions of dollars into a national marketing campaign, local franchise owners don’t always benefit.

One solution for franchise owners seeking to improve marketing ROI is social media. It’s an extremely effective outlet for not only telling a unique story but supporting customer acquisition and retention as well. By providing creative content, facilitating discussions and responding to negative and positive feedback in platforms that you manage, you can develop an engaged base of loyal customers for your franchise.

Some of the benefits of having a local franchise include targeting your customers with local promotions and posting content that’s directly related to local events. Social media lets you capitalize on those advantages.

Franchise marketing quirks

Social media is an important component of any marketing strategy, but as a franchise owner, using it effectively isn’t always easy.

According to a report from the BIA/Kelsey Local Commerce Monitor, roughly 51 percent of franchising organizations play an active role in shaping the social media presence of local businesses. Parent organizations can often help franchisees acquire content to fuel their marketing, and you should use this to your advantage if possible.

Franchises with a desire to be successful must equip their local franchisees with some level of autonomy and the resources to market locally. Franchise owners should advocate for this flexibility with their corporate office. Moreover, prospective franchise owners should inquire about this subject and carefully review the franchise agreement when assessing franchises to invest in.

While national companies rely on in-house teams to handle the day-to-day tasks that come with operating a corporate social media account, most franchisees don’t have this luxury. But, you can still get started on your own. Follow the guidelines below to launch a social media marketing program that works.

1. Clearly communicate your brand’s vision and mission.

The process of building your brand starts offline. Before you take to Facebook or Twitter, you and your internal team should take the time to craft a compelling story that contains your brand’s vision for the future and its mission statement.

Your vision will shape your strategy. Rather than base decisions on market trends, companies with vision make strategic decisions that get them closer to making that vision a reality, regardless of external factors.

If you think of your vision as your destination, then your mission statement is how you get there. It’s what guides your internal actions as a company, from hiring to developing new products or services, and it’s what keeps everyone within your organization on the same page.

When it’s time to start engaging with customers on social media, all of your communications should align with your brand’s vision and mission.

2. Automate whenever possible.

Consistency is key to success in social media marketing. You want to be consistent not just in your messaging, but in your frequency and volume as well.

Of course, a major advantage of social media is that it allows you to quickly react and respond to relevant current events and to provide ongoing engagement with customers. But, it’s also important to establish a general cadence to your posts — that way, you can ensure that important topic areas for your brand are addressed in your content. Take advantage of automation tools like Hootsuite or Buffer to schedule the publication of your posts ahead of time. That way, you have the resources to improvise when the opportunity presents itself.

3. Monitor your social media channels.

These channels give you access to direct customer feedback, allowing you to gauge the perception and reputation of your brand. Utilize social media listening tools like Social Studio to get a better idea of what’s important or newsworthy to your customers.

By constantly monitoring your local social media channels, you can gain insights into the experiences your customers are having with your franchise, which gives you valuable input on how to better serve them. Good or bad, feedback is a gift. If a customer has something to say, listen. Acknowledge his or her feedback, and then use it to your advantage in your next post.

4. Observe your competitors.

Evaluate the methods used by other franchisees and industry rivals. You don’t want to copy a competitor, but if you see that a certain technique generates a significant number of likes or shares, brainstorm ways to apply that approach to your own efforts. Likewise, if competitors are receiving a lot of engagement by addressing certain topics, figure out how you can share your company’s unique perspective on those same topics. Just be aware of potential differences in audience size when setting expectations for your posts.

Franchises aren’t like other businesses, and as a franchisee, you face different constraints. It’s very likely that the parent organization will set guidelines and budgets that local marketers must adhere to. You’ll need to work within these parameters to develop a strategy that works for you. Social media will inevitably be a big part of that strategy, and with time, energy and the right approach, it could become your most effective marketing tool.

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Social Media Marketing for Link Building: Top Tactics and Strategies

25 Sep

The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people constitute a minority among SEO experts, as it has recently turned out.

In the largest industry survey on how SEO professionals do link building in 2017, the results showed that most specialists use social media for link building. Namely:

  • 88 percent of SEOs include links in social media profiles.
  • 81 percent share their social media content.
  • 53 percent have experimented with viral campaigns (social media contests, etc).

That is how we know link building with social media is a widely used tactic and an effective one, but overseen by many specialists of the field. If you’re one of them, keep reading. This article will give you an overview of tested methods that are worth trying out.

Include Links in Your Social Profiles

Social media is often thought as pointless for SEO for one simple reason: links from social media platforms are unfollowed. Even Google Plus, YouTube, Pinterest, Tumblr, LinkedIn – platforms that either used to be exceptions to this rule, or thought by some to be – have at one or other points of their existence gone down the same road.

Today, Reddit is the only exception. However, marketing on Reddit is barely possible. Your product has to be extremely relevant to some subcommunity for your promotion and link building to work.

Yet you can’t afford to just ignore social media link building because it’s nofollow. What about social signals? What about traffic that comes from links in the news feeds? Matthew Woodward in his tutorial points out the importance of social backlinks for SEO and provides us with some tips on how to go about it.

For example, on Facebook, make sure to add:

  • Your website link in the website field under Contact and Basic Info on your About tab;
  • Your website URL anytime you post something on your wall, including images and videos;
  • A link to your website to your group’s pinned post.

Similarly to what you’ve done on Facebook, go through your other social media pages and include links to cover photos, bios, images, descriptions, and so on. Even if you won’t keep up working with these social media pages, there’s no harm in having a rich description with links – only potential traffic!

Get People to See and Read Your Content

One of the main struggles of SEO and content marketing is getting people to see content. It’s no surprise that given the plethora of content online, it’s hard to find the audience that your articles will be relevant to. So here are some essential tactics for content promotion.

1. Make Your Text Readable

It should go without saying, but many people still write badly. Your content should be engaging, mistake-free, and concise if you want it to be seen. Even if it exists for SEO purposes only.

2. Research Competitors

By looking at your competitors’ link profiles you’ll find loads of opportunities for content promotion. Many heads are better than one! Remember to look at any niche-related industries, not just your direct competitors.

3. Aim for Evergreen Content

Easier said than done, but evergreen content should be your ultimate goal. Also, focus on content that can be rediscovered regularly. For example, an article about Halloween has a good chance of attracting new traffic every October.

4. Consider Translating Your Existing Content

If your audience is international, you’ll get more exposure and so much more links if you simply translate the content you already have.

5. Submit to Niche News Sites and Content Communities

Not every industry has a niche news site or content community, but most do. For example, in digital marketing, there’s GrowthHackers.com, Inbound.org, and BizSugar.com. Triberr.com features blog posts about almost anything. Look for similar websites in your industry, and submit your content for more exposure.

6. Submit to Communities on Social Networks

Communities on social networks are no less important. Depending on the niche, they can be active and therefore valuable to you. There are Facebook Groups, LinkedIn Groups, and Google+ Communities, but you can also attempt marketing in the relevant Reddit or Tumblr communities.

Don’t forget about niche or local social platforms as well! There are some of them dedicated specifically to books or music, some are popular in specific countries only.

On all of these communities, you’ll have to engage with the readers by commenting and answering their questions. This is a good thing as readers may end up borrowing your content and linking back to you.

Create Viral Content

Going viral is the quickest and hardest way to earn links. When social media campaigns or even social media crisis cases go viral, the links appear on popular resources and news websites with no further effort from you.

While getting into a social media crisis to end up on The Guardian is risky, creating viral content is the dream many marketers have. But not many even attempt to do that.

While some videos go viral purely by chance or due to their outstanding content, many are created by marketers that know the key to viral marketing. Let’s try to reverse-engineer the process by looking at companies whose campaign go viral quite regularly.

1. Aim Your Social Media Marketing at Teens & Young Adults

Let’s look at the brand stars of social media: the American fast food chain Taco Bell and the British mobile network O2. While loads of grown-ups eat fast-food and all of them use mobile network (and are more likely to actually use O2 since it’s a rather expensive one), social media marketing of both brands seems to be aimed at teens and young adults. It’s all about jokes, banter, emojis, and sometimes swear words. To be natural at it, brands hire millennials – people who grew up with social media and all its viral culture around them.

Why do brands aim at this part of their potential buyers when creating their social media strategy?

6 Social Media Marketing Mishaps to Avoid and Why Hiring a Professional is Smart

18 Sep

95% of online adults age 18 to 34 are most likely to follow businesses on Social Media. Over 70% of online adults age 18 and 65 and over are using Social Media.

Users are tapping Social Media to get their news, research products, read reviews, connect with brands and businesses for information, find special offers and coupons, connect with friends, network with business colleagues, participate in special interest groups, and so much more.

Social Media is now mainstream. Businesses, large or small, no longer have the option of using Social Media, it is now a requirement for future success. If you want your business to be relevant you need to use Social Media.

Unfortunately, many business decision makers have no idea how to properly leverage Social Media for success. Mistakes are made and even with the best intentions Social Media efforts can be useless and sometimes even harmful.

Here are 6 of the most common Social Media mishaps to avoid and why hiring a professional Social Marketer is the best decision.

1. Misinterpreting the Intent

Social Media Marketing and Advertising is more than just posting a link to an article or posting coupons and specials. The Social sites provide analytics and insights into your account’s followers. Learning the demographics of your accounts is important in deciding what to post and when to post it. Additionally, learning what your audience wants to see and is most interested in is valuable to understand what to post to keep your followers around and to encourage them to engage with your business.

When the proper content is posted and your followers are engaged and interested your business will generate a positive reputation and attract new followers, all of which helps to potentially convert these folks into paying customers.

2. Misreading the ROI

Posting an update or running an ad does not mean certain sales. Social Media provides the vehicle to drive people to your website or your store to convert the sale. Additionally, updates and ads are primarily to introduce your business to an audience, to generate interest in your products/services, and to improve online visibility. If people are following your Social accounts, clicking on your ads, commenting on your updates you are doing it right. The more you stay in front of people the more likely they are to buy from your business.

3. Not Targeting the Right Market

There are so many Social sites to choose from. Each site is different, with their own unique audience and their own way of engaging with users. It is important to understand your business’ targeted demographic and figure out the Social site that these folks are using. Focusing your message to the right people makes sense.

Drilling down even further, most of the sites allow you to target very specific demographics within their platform. Facebook ads and updates allow businesses to select from a variety of criteria to ensure your message is reaching the exact people who will benefit most.

Using the wrong Social site or running an ad to the wrong audience is a waste of time and money.

4. Sharing Useless or Inappropriate Content

There is an old golden rule of dinner conversation, avoid discussing politics and religion. This applies to Social Media as well. It’s best for businesses to avoid controversial topics and not get involved in useless debates, it does nothing but make you look bad. Additionally, sharing fake news or NSFW content is also discouraged. Providing useless information that is not interesting is also not recommended. Instead stick to content related to what your business does and use the analytics to learn what your followers are most interested in and find content they will deem useful and interesting.

5. Ignoring the Importance of Consistency

There are over 50 million small business pages and over 2.56 billion Social Media users, this translates to a lot of content streaming to a lot of people. It’s important for your efforts to be consistent. Posting updates to your Social accounts daily is required, and on some platforms posting several times a day is a necessity.

Also, a business account on Facebook that has no updates and no activity is a negative. Users want to see that your business is involved and participating in the Social scene. If you have Social accounts that you don’t ever post updates on it is better to delete the account than have an inactive account.

Fun Fact: The Facebook algorithm determines what updates and ads get out to the most people, the algorithm considers the user posting the content or running the ad. It recognizes if the user has been active on the site and the more active the user the higher the content will rank in reaching its desired audience. Bottom line, use a marketer who has been active on Facebook every day for a long time and your updates and ads have a better chance of getting out to your audience.

6. Misunderstanding the Commitment

Social Media isn’t just for the kids anymore. Social Media is a serious platform that is used for news, as a resource for researching products and services, sharing reviews, reading reviews, and more. There are recommended times to post updates, images should be professional, information should be verified. There are specific demographics that can be targeted and ads that should be optimized to be effective. In short, it takes a bit of research and monitoring to ensure it is done correctly.

Social Media rules also change frequently, it takes time to learn the ins and the outs of what works and what doesn’t. A professional marketer does nothing but learn the changes and keeps on top of what to do to be most effective and leverage Social Media to a business’ advantage.

 

4 easy ways to take social media marketing to the next level

11 Sep

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create standout digital customer experiences?

What many traditional marketers don’t know is that the world of social media marketing is changing rapidly. The ways brands use social to engage with customers are not the same today as they were a year ago.

That’s due in part to the rise of new technologies and platforms, the endless stream of data we’ve got access to and the growing consumer expectations that keep us all on our toes.

We’ve also seen some massive shifts within organizations themselves, where a customer-centric mentality across every touch point is quickly becoming the status quo. The great thing is: Social is at the heart of it all.

We’ve officially entered an era where social media marketing has matured. However, the question marketers need to ask themselves is, “Has my organization matured alongside social media?”

More often than not, the answer will be “no.” In fact, research by Lithium (my employer) shows that as many as 98 percent of brands still use social media to broadcast to their customers, but not truly engage with them; this basically undermines the entire value proposition of social as a two-way street.

So, if your brand is still operating within the “dark ages” of social, don’t fret. There’s never been a better time to think about how social can work harder for your business — and actually execute on it. Here are four things you can do to get moving in the right direction.

1. Go beyond listening

Remember not so long ago when we all talked about “listening” as the bona fide game-changer of social? Well, not much has changed, except for one important thing: “Listening” involves a lot more than just listening. Mind-blowing, right?

Listening implies that there are two (or more) parties involved in a conversation. Sure, go ahead and listen, but be ready to engage — whether it’s in response to a potential customer reaching out with a question, a brand loyalist giving you a positive shout-out or an upset patron screaming from the rooftops about a bad experience.

For too long, many of us have treated social as a reactive platform. It’s way more than that. Brands must be proactive on social at all times. Every time someone engages with your brand on social, even if it’s indirectly, it’s your responsibility to make that person’s voice heard — and to make it known.

It’s about personalizing the customer experience by engaging prospects, customers, influencers, and even competitors, in conversation. It’s also a way to get a temperature check on consumer sentiment, to see what topics related to your brand are spiking, and even to pinpoint who could eventually become advocates and influencers.

This is why listening is so important — but you must take action on what you hear.

2. Scale your engagement

Listening and responding to every customer across every channel is hard. But it doesn’t have to be — and fortunately, there’s a whole slew of tools and technologies available today that can do the heavy lifting for you.

All too often, I hear from our customers that, over time, they’ve managed to piece together a number of platforms like a patchwork quilt to get through the day-to-day. And as teams grow — both internally and externally via agencies and consultants — all those technologies can quickly get in the way and slow you down.

That’s where social media management tools come to the rescue. Such tools can help cover all the bases, from social media marketing and social response to giving your teams a central dashboard where they can schedule and publish content, route inbound queries to the appropriate customer service representative and listen broadly to what’s being said about your brand across the web.

When you think about it, scaling your engagement is really all about simplification (And who doesn’t want that?).

3. Accelerate brand awareness

Traditional advertising taught us the value — and limitations — of paid media. Social, on the other hand, has fewer rules. Brands can reach consumers through social in a variety of ways: paid, earned, owned and shared content.

The truth is, there is no silver bullet for reaching and engaging consumers via social. Each media type plays a role in the process. The savviest brands will take a multichannel approach and make sure they engage with customers on the channel of their choosing.

More importantly, though, is being smart about what you publish and how you go about publishing it. You must be clear on who your audience is and use data to target them with precision across channels. You also need to understand what they want and expect from you in order to deliver relevant content that your target audience wants to engage with. Then, it’s just a matter of using data to inform when and where you publish that content.

The end goal here is to get the right content in front of the right consumer on the right channel or device (or both) at a time when they are most likely to want to engage with that content. Doing so improves the relevance of your message while maximizing reach.

4. Unite people, processes & technology

As much as we’d like to think that technology alone can save the day, we can’t forget that there is an entire ecosystem of people and processes that truly bring it to life. Winning in social means mastering the balance between human and machine: figuring out which processes and interactions can be automated versus those that absolutely require human interaction.

There’s never a time when any piece of the social marketing puzzle should fall out of place: the masterminds behind your social media efforts — from data scientists to digital marketing experts, and everything in between; the processes that make it possible to leverage data to maximize impact and gain insights; and the underlying technologies that enable more efficient and effective operations at scale.

Everything is interconnected. The brands that understand the importance of people, processes and technology working in unison are those that most successfully meet — and oftentimes exceed — expectations along the customer journey.

Start taking your social media marketing to the next level — now

The primary goal of any marketer is threefold: to acquire new customers, serve current customers and, over time, grow a more loyal customer base. Social can play a crucial role in achieving these goals. The brands that unlock its power stand to win.

To do this, you must get your brand out in front of your target consumers through a combination of relevant and engaging paid, earned, owned and shared content. Then, it’s absolutely critical that you listen and respond to every customer across every channel, which can be tough — unless you have the right platforms and technologies in place to effectively scale your social media management efforts.

And, last but not least, you can’t forget that social media marketing doesn’t operate on autopilot; you must have the people, processes and technologies behind your operations seamlessly integrated to ensure that no stone is left unturned along a customer’s journey with your brand. That’s your recipe for social media success.

5 Ways To Future Proof Your Social Media Marketing Strategy

27 Aug

Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago.

In the span of a decade, our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced by smartphones as the prime device to access the internet and everything seems to revolve around social media platforms. And while change is positive such uncertainty can lead to lower market investments.

Knowing that SMM is a crucial part of online presence, most business owners and marketers alike are often torn on the matter. Do you put all your money on a horse that might not race tomorrow?

Instagram’s ER is rising while Twitter’s user base growth has stalled, but just a year ago things were the other way around. Plus, who’s to say that in a year’s time we will still be using those exact platforms?

What if Google finally succeeds and makes the best next social media network or better yet, what if a super app replaces every platform we use with a clean and easy to understand userinterface?

Analysts worldwide are working on answering these questions regarding probability. We are also doing our best to keep you up to date with the latest developments on each social platform. But even with all the data, it’s just hard to predict what will happen next. This is especially in the fast-paced tech savvy world we live in.

All being said, how do you future-proof your social media marketing strategy? There isn’t an exact set of steps you can take to do so, but we think that we do have some great tips and tricks to share with you. Let’s discuss!

#1. Focus on Quality Content

First and foremost, it should be noted that machine learning is quickly changing the landscape of software services. Today AI algorithms help Google choose the top ranking websites and YouTube to show you recommended videos.

Facebook, on the other hand, has been using AI for face recognition for years now. While it’s hard to predict where AI will take us tomorrow and whether or not other social media platforms such as Instagram and Twitter will heavily rely on it, one thing is clear. AI in the future will have the power to understand the difference between bad content and good content.

Of course, this falls slightly on the speculation side of things, but it is nonetheless extremely plausible. Considering the fact that all social media platforms want to do is increase their user base and engagement to attract more people, the focus on quality should be a top priority.

While retweeting one hundred posts per day might boost the engagement rates of your posts a tiny bit, a sophisticated AI bot in the future can see your account as a spam-related bot-controlled profile that is not worth promoting.

It’s the same with Instagram. If the platform implements a similar solution to DeepMind’s image recognition technology, imagine the hit your brand will get if you are trying to promote cats, but only have photos of dogs. Or, a more natural example, if your brand is about fitness trackers, yet you only have photos of girls doing yoga.

All being said, it’s difficult to predict how AI will change the algorithms social media platforms use to promote their content. Nevertheless, to increase your chances of future proofing your SMM strategy, your best bet would be to focus on quality content that adds value to the industry you are trying to excel at or to your brand.

#2 Focus on People and Natural Engagement

Paid advertising can greatly boost your content in the short-term. But if you want to future-proof your strategy, you should focus primarily on increasing your reach naturally. Instead of looking at just the numbers, make sure that you build an audience.

You don’t want to have numbers on a page that say “followers,” only to realize that those people won’t follow you anywhere. Instead, build an engaged audience that is influenced by your decisions. That way you will ensure that even if a new platform pops up, you will have a new following ready to come and support you on that new platform.

Of course, focusing on natural engagement and an honest and active audience can also help you retain your position within a social network. This means that even if there is a major update in how the algorithm works on a given platform, as long as your core audience is engaged with your content you won’t have to be that worried about the new changes.

#3 – Backup Your Data

One of the most important steps to take towards future proofing your SMM strategies is to create a habit of constantly backing up your data. While most of the content you have will probably be related to current events, you never know when you might be able to recycle some of it. Especially if a new platform comes around, having content ready to go will give you a huge boost going forward.

But even if this doesn’t happen, having all the content you’ve posted on a network backed up is a must for every social media marketer and/or manager. Whether for future proofing purposes or for general safety and security reasons, knowing that you have a local backup of your content in case of failure can save you a lot of stress and trouble in the unfortunate event of your account being hacked, the platform you are using breaking down, or if a new platform appears.

When backing up, make sure to categorize everything in a neat manner. Especially if you are running multiple accounts and profiles, keeping things organized can save you a lot of time and effort.

Make sure to keep the original content files, but also keep an edited version. Don’t forget to save up the text and hashtags of your posts even if you are keeping track of your hashtag usage somewhere else.

#4 – Focus Only on Long-Term Growth Strategies

For a social media marketer, short term boosts are a great way to entice the client and further build upon your own ambition and motivation towards success. But going back to the first and second tips, unless you focus on quality content and building an audience, you might fall short if a major change occurs.

Take for example the major keyword density shift by Google from a few years back. To make a long story short, when creating websites, people realized that if you have an exact number of keywords within a website, it is more likely to show up in the first results of Google. This resulted in an avalanche of websites exploiting keyword stuffing and hidden keyword techniques to appear on the front page. But when Google took note of that, they quickly removed such pages from the search results and changed their algorithm. Even though related to website SEO and not social media marketing, it is nonetheless a great example of why exploits for short term boosts might harm your strategy in the long run.

Short-term exploits and content boosts might be something that everyone around you is doing. But if you wait just a short while longer, focus on the quality and your audience, you will see that a long-term strategy is always the better option. This is especially true if we are talking about future proofing your SMM strategy.

#5 – Keep Up to Date with Everything SMM Related

Last but not least, make sure to always keep up to date with the latest developments in the SMM industry. Social media and internet-based services as a whole change almost each and every day.

With that in mind, the best thing you can do to ensure the future success of your SMM strategies is to constantly be up to date with what’s happening today and what might happen tomorrow.

What’s more, keep track of your own personal data and the data you have of your competitors. Draw your own conclusion from the analysis and share your thoughts within the industry.

Everyone might be saying that a platform is going down, but if you are seeing a huge growth on your own account and your competitor profiles, it might be nothing of a shift rather than a demise of a platform.

Furthermore, knowing that the owners of the social media platforms themselves are aware of the numbers and want to see better engagement and a growth in their user base, consider what their future plans might be and be prepared.

For example, if news breaks out that Facebook’s engagement rate is way way down, be aware that Facebook is probably going to make major changes in the way their algorithms work.

 

The Ultimate Guide To Social Media Marketing

20 Aug

In our contemporary world, the power of social media couldn’t be stressed more. According to reliable sources, there are over 80% of Americans that have Facebook profiles. In fact, it’s even more difficult to identify people that aren´t active on social media platforms than find people who are.

Popular social media platforms such as Twitter, Facebook, and Instagram, have done exceptionally well to connect lives. And, unlike the days of yesteryears, people in the 21st Century are no longer swayed or attracted by non-traditional marketing methods. They are more interested in what´s trending on the internet. Hence, if you run a business, it’s imperative for you to market your brand through social media platforms. And, to do that, you must integrate social sharing widgets into your websites to ensure that the visitors can share the products and services they prefer.

Benefits of Social Media Marketing

You can derive numerous benefits from social media marketing

  • You can do social media marketing all by yourself. Social media marketing is advantageous because you get to market your brand as you please. You spearhead your campaigns and get to only share your content, services, products, with platforms and sites that are relevant, in turn, enabling you to reach your desired customer base and target audience.  
  • Through social media optimization, you can easily gain more relevant backlinks—links that are created through posting, bookmarking, sharing and tagging etc. If your site is loaded with backlinks, your site will rank high on the Google search engine results.
  • Social media marketing plays an instrumental role in helping improve brand image. Social media platforms help people and users know about the products, services, events, brands etc. Basically, these days, it’s the most effective form of marketing.
  • Social media marketing doesn´t cost a pretty penny. In fact, in most cases, it doesn´t require investment at all. And, if we need to compare it to non-traditional marketing methods, it simply provides a better return on investment. Social media marketing helps your site gain traffic and visitors from a wide range of sources, completely eliminating the sole dependence on search engines.
  • Since people are online on social media platforms for long periods, they do come across services, content and products that they like. And, when they something of interest, they share the information with their friends, relatives and family members, in turn, inadvertently, advertising for you. We don´t know other forms of marketing strategies that can obtain such results.
  • Social media optimization also plays an instrumental role in helping increase relevant links; search engines love links that are created through tagging, sharing, bookmarking, and posting. The more backlinks you have, the more the chances of your site ranking high in search engines.

Why Should You Let A Pro Handle Your Social Media Marketing

This is easy.  You have a business to run and can’t focus on all the details that social media marketing requires.

It’s of serious importance for you to optimize your presence on social media. This will help you communicate better with your customers and visitors. It works similarly to a communication platform. Now, what’s the benefit of being able to communicate directly with your customers and visitors? Well, if there’s direct communication, you will be able to respond to their suggestions, questions, and complaints in a short period of time. In addition to that, you will also be able to tell them about the upgrades in your products and services. If you respond to your customers quicker, it will help improve your brand value and let the customers know that you only have business in mind! Strong online presence will only help your business build a better relationship with the customers. You will be able to provide products and services that meet their requirements.

This mode of communication will ultimately strengthen your relationship with your customers and it will help you cater to the needs and requirements of your customers as well.  If not done well, it could cost you in sales and potential customers.

Contact Sala Social Marketing today to discuss how we can help manage your social media marketing!

Salesforce Brings AI to Social Media Marketing

14 Aug

Social Studio allows marketers to engage with customers on social media by publishing posts and tracking consumer sentiment across social platforms.

With the addition of Einstein Vision, Salesforce’s clients will be able to track image-based social media posts. Einstein Vision for Social Studio is currently available for Twitter and will soon be available for other social platforms.

“What marketers have been telling us is that social has really turned into a visual medium,” Salesforce’s Robert Begg was quoted as saying to ZDNet.

“On Twitter if you open up a list or a feed, a good percentage are image based. Marketers need tools that help them figure that out in a way that’s more automated than having every human being going through all those images.”