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How Social Media Nurturing Gets You More Results

31 Oct

Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing.

Automated postings have inundated social communities to a point that no one is listening anymore.

Unfortunately, businesses have over-used social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out as fast and as low cost as possible. Low cost to these businesses includes low to no labor. These quick tactics are not effective and do more harm than good.

The question we have to ask ourselves is how effective is broadcasting your message in bulk? How effective is it to wait for people to come to you? With every business broadcasting to the social communities, how likely is it for someone to listen on the other end? It is more likely people have become numb to the broadcasts.

4 DON’Ts of Social Media Automation

The reliance on social media automation tools can put a business at risk of ruining their social community presence. First, we must recognize social media marketing to be about relationship marketing. If the audience doesn’t recognize there is a real human being behind the business account, they are not likely to stay engaged.

  1. Don’t make auto Direct Messages part of your social media strategy.
  2. Don’t treat scheduled messages as a one size fits all tactic.
  3. Don’t forget to analyze your scheduled messages for results.
  4. Don’t forget to read the articles you’re sharing for quality.

Over-reliance on marketing automation tools will create the opposite effect over time. Consider balance between using marketing automation tools and your time.

Getting Past The Noise

Nurturing your social media activities does not mean you need to drop your social media automation. Rather, nurturing is about augmenting the automation with real relationship marketing.

There are two simple points to understand when it comes to nurturing your social media marketing activities.

  1. Pick one quality post and nurture that post for one week and only one week. This one post will be more effective than 10 broadcasts from social automation.
  2. Nurturing is about bringing people in your conversations. Waiting for someone to maybe like or comment on your post is not going to do the trick. The difference is active social media marketing versus passive social media marketing.

The nurturing process is about spending 15 minutes or less each day. Imagine putting on a reporter hat on and interviewing those who you have selected to bring into your conversation. You are soliciting for their help, opinion, knowledge, experience, and expertise. You’ll see how much people would like to share their thoughts. This process does need you to keep asking questions to keep the conversation alive.

Your Social Nurturing Activities

The list of activities to nurture your social media marketing is not that long and completed in 15 minutes. The activities below are best suited for LinkedIn. The concepts are similar in other social communities:

  1. Select a post you would like to nurture on a Monday.
  2. Add a comment to your post followed by a question and tag three people in your connected network.
  3. Tagging means you are going to add their First and Last name to the post. In LinkedIn, as you type a name, the people in your network will appear in a pop-up menu for easy selection.
  4. The people you have tagged will receive an email telling them to visit your post to include their comments.
  5. Come back to your nurtured post in 24 hours.
  6. If no one has responded, don’t give up. Add another comment and tag three different people.
  7. If you received a response, Like that person’s response and comment about what they said to keep the conversation going.
  8. In your next comment add three more people.
  9. You can like your own comments and your post to give it added exposure.
  10. The more activity on this post they more likely that others will see the post and join the conversation.

Does it help to know your network? Yes. Start with people you know will engage with you. Later start tagging people who have a high volume of connections. Each time others comment on your post, their entire network sees their activity. This means they see your post too. This is how viral marketing gets going.

Depending upon the success of a post you may decide to sponsor the post for even more exposure. Planning this up front will be helpful since you need to start this type of conversation from your company page.

In LinkedIn, you may wish to start a post and nurture the conversation in the Pulse Post section. This opens the conversation up to the entire LinkedIn network. In Pulse Posts other people can see your posts without a connection to you. Since the Pulse Posts are open to the public, Google will see your activity, too. This improves your chances of showing in search results.

Social Relationships Take Time

Nurturing your social media activities is helpful to present your knowledge and authority on a subject to your network. I would recommend visiting the profiles of those who have commented on your posts. You can then Like their activities along with commenting on one of their posts without solicitation by them.

You are now showing respect for their efforts and your relationship marketing is well underway. This has a much better possibility to become real revenue generating business!

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4 Social-Media Mistakes Your Business Can’t Afford to Make

17 Oct

Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more businesses make it a larger component of its marketing strategies, I see more mistakes being made.

Here are four mistakes you don’t want to make on social media.

1. You’re not interacting with followers.

Guess what the number one line of communication is for customer service? Social media.

The majority of consumers are constantly plugged into social media, which is the reason social media is a major customer support tool. I see a lot of businesses that understand this, but its social media feed is just a long list of support replies.

Since your followers are plugged in around the clock, use it as an opportunity to create raving fans of your business. Every business is going to have a different audience and target market, so you need to think of content that your followers would be likely to engage with.

For example, if your audience is millennials, memes might be a good play. Memes spark engagement, like comments and social shares, generating buzz about your business. Remember, your social media posts don’t have to be traditional advertisements to convert followers into customers.

2. You’re overly promotional.

Continuing where the previous point left off, don’t post ad after ad, and expect your followers to stick around.

An offer here and there is fine, but if your followers feel that all of your posts are glorified advertisements, they will find other accounts to follow and leave you behind. They don’t need you. You need them.

3. You don’t include calls-to-action (CTAs).

Collecting followers alone isn’t going to magically translate into increased sales and revenue. Every social media profile gives you a place to put your website link, yet so many businesses miss out on an opportunity to collect leads, or push traffic directly to an offer because it simply puts its website’s homepage URL in these sections.

Don’t do that. Instead, put a link to your newsletter offer, downloadable whitepaper or a direct-to-purchase offer. Most clicks originating from social media and hitting your homepage are wasted clicks. Nobody has time to try to find offers. Send them directly to your offers, and this will greatly increase your conversion rates.

You should also mix in some CTAs in your posts. CTAs don’t have to be promotional.

Let’s assume you created a very informative infographic for your blog and want to drive traffic to it. Most businesses would just post the URL on social media and hope people will check it out. By including a strong CTA, such as, “You have to check out this cool infographic we just did — especially point No. 3,” will drive significantly more traffic than just listing the post title and a link.

4. You spread yourself too thin.

You have to accept the fact that you more than likely can’t be active on all social media channels, unless you have a dedicated social media team or outsource your social media to a digital agency.

It will benefit you much more if you are great on three social media outlets, rather than mediocre on more. Pick the social networks that your business thrives on, and focus on making your impact even bigger.

With just a small handful of social networks to worry about, it makes answering messages and engaging with your followers much more manageable. The faster you can reply and the more you can engage, the stronger that connection will become. Social media is a great tool to build relationships that create life-long brand supporters.

6 Huge B2B Social Media Marketing Mistakes to Avoid

19 Sep

There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that really thrive on generating brand loyalty and involvement from their customers.

But what if your product or service is something with a long sales cycle rather than a sought-after consumer product, or if your target audience is composed of IT managers or CFOs rather than moms or college students? You can still reach key B2B stakeholders through social media marketing. But without the right strategies and tactics in place to reach these buyers on the right platforms, your social media efforts can end up hurting, rather than helping, your business.

Here are some of the biggest social media marketing mistakes to avoid – and what to do instead.

1. Dedicating Resources to the Wrong Platforms

Regardless of your business size or industry, building a robust social media presence is vital – but it doesn’t have to be everything to everyone. It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts, but you can’t just guess at which ones those are. Not knowing where to start your social media strategy might be the result of a bigger underlying problem: not knowing your target audience. So, take some steps to figure out who your current buyers are and what your audience really looks like.

If you’re not exactly sure of the answers, or want to focus the majority of your efforts on a single platform, start with Facebook. It is the most widely used social media site by far, with 1.65 billon active users, and 66% of users logging on daily. So, chances are, your target prospects at least have a personal Facebook profile and are spending time there regularly. In fact, Facebook users spend an average of 50 minutes a day on the site. And, research shows thatpopular days and times for Facebook are Wednesday-Friday afternoons before four p.m., prime time for B2B organizations to reach out to their target audience.

2. Having a Narrow Definition of Social Media Marketing

Many businesses may think social media marketing just means having a claimed and active business page on Facebook, Twitter, LinkedIn, and other social channels. But this narrow view of social media marketing overlooks a wide variety of channels and strategies that can expand a business’ reach, create communities, and drive engagement.

Here are a few social media tactics that your B2B organization can benefit from:

  • Use LinkedIn Showcase pages to highlight top products or solutions and drive traffic directly to that page
  • Create a Facebook or LinkedIn group to generate engagement from an active user community
  • Leverage external social communities and online forums to drive user conversations and answer technical questions
  • Have a robust and active Glassdoor profile that reinforces your company’s brand and message
  • Publish product, customer, and community videos on an optimized YouTube page

3. Having a One-and-Done Content Strategy

What do all social media platforms have in common? They’re all content driven. But many B2B organizations don’t have a sustainable content strategy to fuel continuous interest and engagement on social media. On Twitter, your content typically only lives for about 20 minutes; on Facebook, a few hours. But, too often, businesses are struggling to create and share new content multiple times a day to post on these sites.

To achieve a repeatable content strategy that saves you time and effort, here are a few tips for generating and repurposing content for your social media marketing efforts:

  • Tap into internal experts: Don’t just leave the content creation up to your marketing team or agency, which could eat up a lot of your team’s time. Expand your content creation capabilities by leveraging subject matter experts from all areas of the business to contribute new perspectives on your industry. We frequently rely on product managers, service delivery experts, and even executive leadership team members to provide insight into the industry and provide fresh voices to our prospects and clients.
  • Share all the content from or about your business: Whether it’s a simple post on your company blog, an article for a third-party publication, a product video on YouTube, a press release, an interview or Q&A, or something else: promote all of your content across your social sites.
  • Repurpose and reshare: Social media content is not a one-and-done exercise. Developed an infographic? Turn it into a Slideshare or a video. Have a series of blog posts? Combine them into a guide or ebook. You can also leverage evergreen blog concepts that are more than a few months old, develop a fresh title or take, rewrite the content and structure, create a new post with fresh imagery, and BAM! Then, share it repeatedly. One thing my team at ReachLocal likes to do is to write a series of unique social media posts for a single piece of content like a webinar, blog post, or e-book so that we can share it across social media multiple times with different, clickable headlines. This also enables us to test how different messages and titles perform. You can also mix up your social media shares of a single piece of content by including a different image with each new social share, so it looks unique in the social feed. Make sure you spread these social posts out over a few days (or a few hours on Twitter) so you’re not spamming your audience.
  • Write clickable headlines: This is so important, I had to include it twice. Especially with the amount of competition on social media sites like Facebook, and the volume of organic views declining, it’s more important than ever to stand out on the News Feed. But how do you create clickable headlines? Start by brainstorming interesting titles with your internal team or agency, look at formats of engaging headlines from other brands and publications that are driving high social engagement, and test different topics and formats with your own audience. This also means you’ll need to review the performance of your social media posts and use the data to inform new headline styles, topics, and content.
  • Always use images: People like images. They like them so much that Instagram just reached 500 million users – more than Twitter. No matter what content you’re sharing or where you’re sharing it, make sure it’s visually appealing. Remember that your content is competing with family photos, infographics, memes, videos, ads, and more – so it has to make an impression. For limited budgets, you can use royalty-free images and stock photos to liven up your social media posts. If you have an in-house design team or agency, ask them to create a library of images that you can edit and use across your social posts. If you’re short on time, posting an info-image that features a stat, quote, fact, or tip is a quick way to drive engagement and interest from prospects and customers on social media.
  • Encourage employee participation: Finally, develop an employee advocacy program in your organization to encourage employees to share and amplify your content. This can be extremely valuable to expand your reach and engagement beyond your own fans and followers and enables employees to be active on social media without having to create their own content.

4. Avoiding New Content Formats (like Video)

Does your business only post 1-sentence status updates to your social media channels or link to curated content? You may not have experience creating live videos, presentations, or Buzzfeed-style articles, so you use this as an excuse not to try your hand at these tactics, but adding them to your toolkit can help you engage more of your audience on social media.

Here are a few ways to reach and appeal to your target buyers with new formats:

  • Create engaging videos: Not only do 87% of marketers already use video content, but it’s also one of the most liked and engaged-with forms of content on social media. So think about putting together some videos about your business, products, or services. Some of our top videos include Q&As, short webinars, product overviews, and client case studies.
  • Try your hand at live video: When it comes to social media, sometimes what works best isn’t the high-budget, edited video. Especially if you are short on time or lack video-editing capabilities. Chewbacca mom skyrocketed to viral stardom with a Facebook live video shot on a smartphone. While she’s not a B2B marketer, the lesson learned here is that sometimes a simple, emotional video is more. Facebook Live has already generated 8 billion video views per day, and on the heels of this, Twitter announced live streaming platform Periscope would be integrated directly into its timeline. Try creating a live video for your brand when you know your target viewers are most likely online the most, like weekday afternoons for Facebook.
  • Publish directly on social sites: In addition to creating content on your blog or website and amplifying it on your social channels, think about publishing new content directly on social sites themselves. LinkedIn,Facebook Instant Articles, and Slideshare are just a few examples of native content mediums that grow your brand’s reach and engagement on individual social media sites. If you decide to repurpose existing content for these publishers, take some time to make it unique for each platform and format by changing up the text and images – this also helps original to avoid SEO conflicts and site penalties.
  • Build relationships with influencers: When it comes to B2B social media marketing, some of your biggest lift can come from other people in your industry. Forming relationships and earning interest from top influencers can result in published content about your business (either content that you write or content that’s written about you), shared or retweeted content, positive brand mentions, and more. All of this can add to your social media inventory and propel your business into social media success.

5. Not Paying to Play

So, you’re regularly publishing content on social media – but you’re not really moving the needle. Do you still refuse to consider that today, a successful social media strategy involves paid content and advertising?

To reach both your existing fans and followers and new audiences within your target market, you need to invest in advertising or sponsored content on a variety of social media sites. Facebook, Twitter, Pinterest, and LinkedIn all offer native advertising solutions, and Instagram ads can be delivered through the Facebook power editor. But, not all of these sites will be lucrative in the B2B market. For the sake of this post, we’ll continue to focus on Facebook for B2B marketing, although depending on your industry, you may want to test the effectiveness of Twitter or LinkedIn advertising solutions.

Facebook offers two paths for promoting your content: boosting posts or running targeted advertising. Both can effective but have different results for your business.

  • Know your goal: If you’re relying heavily on content marketing in your organization, you can reach a broader audience by boosting a popular post from your Facebook page. You should only pay to promote pieces of content that already have a good amount of reach and engagement, since the traffic you generate organically is a good indicator of whether or not your content will continue to perform well when you promote it. If your goal, however, is to drive a true conversion, such as a website download, a call, a contact form inquiry, or an online purchase – you’ll want to create an ad to promote your offer on Facebook that uses the right call to action to encourage viewers to take a specific action.
  • Use the right targeting: Whether you’re boosting an organic post or creating an ad, Facebook provides an abundance of audience targeting options to help you reach and engage just the right users. For B2B businesses and brands, it’s in your interest to identify and build a target audience similar to people who already like, engage with, and buy from you. There are a few ways you can create a niche target audience on Facebook:
    • Upload an existing customer or prospecting list (Excel or CSV file)
    • Create a lookalike audience with traits similar to your current customers
    • Target specific employers, job titles, industries, and business locations
    • Select demographics like gender, age, and income
    • Specify employer and/or job title
  • Keep your budget in check: Even as a B2B business, you don’t have to spend a ton of money on Facebook. You can start with a small budget and build on it if you see good results from your efforts. Keep in mind that the narrower the audience you target with an ad, the more it will cost you. If you’re not entirely sure who you’re trying to reach and are comfortable casting a wider net, start with a broader audience, and use Facebook’s optimization technology to help your ad reach the most engaged users.

6. Keeping your Social Media Separate from SEO

One important result of social media that many B2B leaders often miss is the organic traffic and leads you can capture outside of the social media site itself. In fact, robust, optimized, and active social media profiles for your business or product are likely to show up in natural search results, especially for searches for your business name, so failing to integrate these efforts could have a negative impact on your business.

In addition to your social media pages, individual posts and content like videos, images, tweets, and articles can also populate in SERPs for your business name or keyword searches. Interested prospects may find and check out your social media pages, company profiles, and more when researching your company, so it’s important that they are up to date and portray a positive view of your business. This also means ensuring you’re also taking note of comments, mentions, and reviews on social media and responding accordingly.

Go Forth & Be Social!

The most important thing to remember is no matter what you’re doing on social, be active. One of the top mistakes B2B businesses make is simply failing to be social. Because social media is so fluid, you have a lot of opportunities to try new strategies, test tactics, ask for feedback, and be more agile than you can with some other marketing methods. Even if you think you’re just selling boring software, social media can your chance to dedicate some of your most creative minds, time, and budget to your efforts.

Unparalleled Benefits of Social Media Marketing for Businesses

1 Aug

Social media entered the scene very quickly and as such some people might still believe that it is a marketing tool that will quickly pass in interest or importance. To some businesses, social media marketing is a waste of time with no practical benefits, while others see the immense marketing value that it can bring to a business.

When carried out correctly, social media marketing has been proven to be incredibly profitable, bringing in more traffic to a website and turning visitors into leads. Provided you tailor each post with care and precision, you can truly experience its many benefits.

These include:

Improved Brand Recognition

Having a number of active social media platforms is a great opportunity to project your brand’s voice and content. Having a solid social media presence therefore makes you familiar to current clients while increasing your accessibility to new clients. A new client who just happens to stumble upon your Twitter, Facebook or Instagram page (& take an interest in it), might feel more strongly affiliated with your brand which in turn could inspire them to invest in your brand.

Improved Brand Loyalty

Brands that are present on social media have also been proven to enjoy higher brand loyalty from their customers, as those customers are better connected to the brand on a more personal level. For instance, a brand that regularly posts a variety of content, from images of the office to inspiring videos and quotes, will be more likely to remain in the minds of current and potential clients which could easily evoke into a sale.

Better Conversion Opportunities

Everything you post on your social media platforms, from images, links to blog posts and videos, is your chance to reach out to someone and inspire them to visit your website, which could ultimate lead to a conversion. Using social media is a great opportunity to encourage more conversions.

Higher Inbound Traffic

Every social media platform you add to your current repertoire is another opportunity to increase inbound traffic to your site.

Without having a social media presence, your inbound traffic is restricted to those who are already familiar with your brand or those who are searching for keywords you already rank for. Alternatively, a social media presence allows you to reach out a different market segment and provide a fantastic opportunity for new people to visit your site.

Lower Marketing Costs

Social media marketing need not occupy a great deal of your time. Just one hour per day spent on crafting posts can bring you improved results, and this is not a lot to ask for something as powerful as social media!

As you can see, social media marketing has the power to bring countless benefits to your business, including more customers, stronger traffic and higher conversions. Does your brand have a strong social media presence?

10 tips for social media marketing success for business

25 Jul

The internet has become the most powerful medium today. With the launch of the hand-held gadgets like the smartphones and the tablets, the effect of social media campaign has become even more viral.

Businesses which need brand promotion and social advertising are harnessing the massive potential of social media on the web for their enhancement in business communication. Here are 10 points that will give you useful social media marketing tips for your business.

Observe first before anything

Before you produce any action or speech, you should first observe. Go through the online content of your target customer. Try to take part in the online discussions and get to know what matters to them the most. And which are the right social media platforms where your target audience hang out. This will help you in producing impactful social media marketing plan and effective content.

Be focused on approach

If you are more focused on using social media for business then analyzing the social media sites for your business and social networking approach, will pay you higher dividends.

This will render a strong image to your brand. Going wayward will not help. A broader approach will only mess up things for you. Concrete on specific media plan and use the right tools for social marketing as per your content requirements.

Make quality connects

Quality any day is more welcome than quantity. Try to make effective contacts that can make a real fan base of yours. They will help you by reading, commenting and sharing your content matter. The quality sharing of your content can create a bigger customer base for you. The connectivity should continue to build the brand loyalty.

Keep your patience

Keeping one’s patience is one of the basics of social media marketing for getting effectual results. If you have to reap the benefits of this mode of marketing, you need to wait. You cannot have the desired results overnight. Being committed in the long run will pay off for you.

Ensure quality content

Another very vital point in social media marketing rules is the creation of quality social media content. It should be eye-catchy and unique. Once it catches the imagination of the audience, they will pause, go through and further share the content matter with the insertion of personal comments. These can help your page with higher rankings through search engines on the net.

Connect with opinion makers

Do some research on the internet and identify the influencers who can make a difference to your business. They may be having an excellent fan base. Try to connect with them first and nurture a relationship. Try to supply them with interesting information which they can pass on to their contacts and you can discover a huge range of new probable customers.

Add value to communication

If you want social marketing ROI to be promising, try out some tactics. Do not go for the blunt promotion of your brand. Your content should add value to the readers. Try to create more meaningful and impacting content.

Don’t forget to acknowledge

Remember to acknowledge who contact you directly. This will help in nurturing the relationship. The person will also feel encouraged to maintain the connectivity with you in the future. After all, marketing is touching of human emotions.

Maintain your connectivity

After the uploading of your social media content, be present to your target audience for communication. Your absence from the arena may spell doom for your business prospects as you may be outrightly rejected.

Be reciprocal

Reciprocation will pay back in social media marketing. If you spend some time on the social media, go through the content matter of others and make comments and share them, they will do the same with your content.

If you can follow the above –mentioned guidelines you can be certain about making a mark in the social media market with your valuable content matter.

4 Benefits Of Outsourcing Social Media Marketing Tasks

18 Jul

Thinking of outsourcing social media marketing activities to get a grip on ever-evolving platforms, algorithms, and audiences?

You’re not alone. SocialFresh says that only 57% of social marketers, at brands, are doing all their social advertising in-house.

And with most companies looking to ramp up efforts on social media this year, there’s more evidence that businesses may need to consider outsourcing social media marketing tasks.

A recent survey by American Express noted that:

“…four in ten business owners (43 percent) say they plan to increase their company’s focus on social media over the next year.”

Social media marketing is outsourced for a few reasons — let’s look at why and how and see if the benefits make sense for your business or team.

Outsourcing Social Media Marketing: The Why

In an effort to work smarter and not harder, companies are pushing internal teams to focus on what they’re good at and hiring outside for the skills that are missing.

This is especially true with social media marketing because:

  • It’s expensive to hire top-tiered, experienced roles
  • The tasks for social media roles are time-consuming
  • Strategies and tactics change rapidly
  • The skills needed are often considered “specialty skills” (like advertising or audience development)

Combine the above with lack of time, resources, or know-how and you can see how internal teams are overburdened with executing social media duties.

Outsourcing Social Media Marketing: The How

How do companies choose social media agencies to help achieve social media marketing success? Shopping, of course!

Outsourcing social media marketing to a well-qualified team takes a little homework.

We suggest the following six steps to find an agency that will fit your needs:

  1. Know thyself first. 1) WHY do you want to use social media? 2) WHAT problems are you trying to solve; WHAT goals are you trying to accomplish? 3) HOW do you define success (which leads to WHICH KPIs and metrics will measure success)? 4) WHO is responsible or in charge of social media internally? 5) HOW much are you willing to spend?
  2. ASK. From questions about their experience to their client base, to the skill-set of their team and core competencies, ensure your agency isn’t a jack of all trades and master of none. What platforms or abilities do they focus on? How is their team certified to professionally manage your work?
  3. Understand. What deliverables (reports, stats, etc.) will be provided and at what frequency?
  4. Obtain. Get recommendations from outside vendors or consultants, as well as past and current clients.
  5. Make sense of the scope of work, terms and conditions, and negotiate from there.
  6. Be curious. Ask questions and remain an active partner in the development and execution of your social media marketing strategy.

By doing your homework, asking questions, and checking references, you can drastically reduce the risk of hiring an agency and outsourcing social media marketing duties.

Outsourcing Social Media Marketing: The Benefits

1) COSTS

Compared to hiring an employee (who requires payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.) hiring an agency can be much more cost effective. With B Squared Media, and probably most other agencies, you’re getting a whole team of people rather than just one employee (who probably doesn’t work after hours, weekends or holidays).

Other costs to consider for savings are:

  • Ad buying
  • Software
  • Photography

2) TRIED-AND-TRUE SYSTEMS

The right social media marketing agency will have systems in place that can immediately improve efficiency.

A huge benefit to outsourcing social media marketing means your new partners have already researched the best processes and workflows for scalable results.

Here at B Squared, for instance, you don’t need to rely on vague indicators of success. Our system pulls from thousands of data points and relies on only the most useful metrics, allowing us to work with you to make pinpoint adjustments and always continue to improve.

3) TIME SAVED ( = MONEY EARNED)

The biggest pain point we hear is, “I don’t have the time.” And trust me when I say, social media strategies and executing related tactics is a full-time job.

Too many businesses spend huge amounts of time and money on social media without the assurance of results. When you outsource your social media efforts, it’s not your job to dabble and see what works; it’s the agency’s responsibility.

Your partner should not only figure out the most efficient strategies for performance, they should implement and manage those strategies for you.

Not to mention, as algorithms change (like Facebook’s latest blow to brands) and demand a new game plan, your internal team can focus on driving the business forward while your agency tests new workarounds.

4) SPECIALTY SKILL SETS

A social media manager needs an incredible amount of skills to be successful.

Some of those skills may be considered “special” skills, like:

  • Audience development
  • SEO (search engine optimization)
  • Advertising certifications (example: Google AdWords certified)
  • Content curation
  • Analytics & pattern recognition (beneficial for finding our clients’ “seesaw metrics“)
  • Visual thinking

A good agency will have employees who possess these special skills. And again, you’re saving time by allowing the agency to implement their system for finding and hiring these skilled workers.

Is Outsourcing Right For You?

Outsourcing social media marketing strategies and tactics can be a daunting decision for any company.

But if you do your homework and find the right fit, you can reap the benefits of putting your organization in expert hands.

Do you think outsourcing social media marketing tasks to an outside team is a good idea? Why or why not? Let us know in the comments section below!

 

4 Changes to Make to Your Social Media Marketing Campaign

11 Jul

Social media marketing is highly popular for both small and large businesses nowadays for a reason. Not only is it effective, but it’s also incredibly affordable when compared to many other advertising methods, even those that don’t have nearly as much of a reach. However, there is a chance that you are making a few mistakes with your social media marketing campaign. Consider making these changes so that you can see an improvement with your campaign.

  1. Find Out Where Your Customers Are And Target That Channel

You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning. Do your research, identify your customers, find out where they hang out the most, and start right there. Once you have established yourself on 1 or 2 channels, you can diversify and promote your brand across various other channels too. Similarly, if a platform just isn’t working for you – despite your best efforts – it may be best to dedicate the bulk of your time and resources to the channel that is working.

  1. Communicate More

One of the main joys of social media is the fact that it allows you to connect with your audience. If you aren’t taking advantage of this, now is the time to do so. Make an effort to respond to comments more frequently; it’s a great way to find out what your customer base wants and to build strong relationships with your readers. Literally have a conversation with them, retweet them, like and comment on their posts, and directly ask them to interact with your content.

  1. Don’t Be So Promotional

Take a look at all of your recent social media posts. If they all seem promotional, it’s time to change your strategy. Obviously, you’ll want to promote some of your products and services, but some of your posts should be educational, humorous or otherwise appealing for your customers.

  1. Always Be Human

There’s nothing worse than a social media channel that looks like its being operated by an autobot. The key word is in the name – it is ‘social’ media, after all. Make sure that your interactions on accounts such as Twitter, Instagram, Facebook and Pinterest, are personable and genuine. Say hello to people in the morning, update them on your work day and share stories that will be of interest to your target audience. Yes, you should advertise your brand/product – but this is an essential part of doing that.

Customers (both existing and potential) want to know that when they are asking a question, complaining or praising, that a real person is on the other end interacting with them. Your social media channels should always feel like they’re being operated by an interesting, intelligent, and funny human being. Be real.

As you can see, there are a few social media marketing changes that you may need to make to your campaign.