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4 Step Social Media Marketing Strategy That PAYS

30 May

Some trends are so hot that they take off right from the starting gate, dragging us along with them. Social media is just such a trend. In fact, social media is more than a trend as it is here to stay.

But because social media has grown so fast, most marketers have been forced to learn how to use it “on the job.” Is it worth it – the learning curve? According to the 78 percent of salespeople who regularly outsell their competitors by effectively using a social media strategy, it sure is!

In this post, learn how to develop a social media strategy that pays.

Social + Media = Sales

There are two key aspects to understanding, how social media is designed to work.

It is social. The social aspect is about developing ongoing authentic relationships with people.

It is informational. The media aspect is about using web tools to share accurate, useful information.

When you develop a social media marketing strategy that is both highly social and highly informational, it becomes easier to cultivate relationships that in time can lead to sales.

Nurture Your Leads

Because social media is actually attempting to replace face-to-face human contact with posts, pictures, stats and charts, this isn’t a medium where you can expect to “just click” with a prospect, make a sale and be on to the next sales call 5 minutes later.

Rather, you will need to be patient as you nurture relationships with prospects with an eye towards making a sale or gaining a referral for the future.

In other words, you can’t rush the sales pitch via social media – not if you want to make the sale!

Know Which Channel to Use for What

Different social media channels can be more effective for different purposes.

For example, 80 percent of social media users state they prefer to make contact with companies and brands via Facebook as opposed to other social channels.

With Twitter, longer tweets produce more link click-through than their shorter counterparts.

And a full 43 percent of salespeople have used LinkedIn successfully to find new clients (for Twitter, the same holds true for 36 percent of salespeople).

So here, it is critical to study each channel and play to its strengths when you are nurturing leads with the aim to generate sales.

Use Landing Pages Effectively

Where many talented and otherwise well-educated social media marketers still mess up is during the phase when the prospect is redirected from the social media channel to the business’s website.

You want to design a landing page that has two options: buy or leave. This simplifies the prospect’s options without sacrificing the still-developing relationship.

The Bottom Line

By understanding how social media is set up to work, what each channel’s unique strengths are and how to use landing pages to play to those strengths, you can join the growing ranks of businesses successfully using social media to sell products and services, generate referrals and cultivate customer loyalty over the long-term.

A Reminder: Social Media is Not a “Marketing Tool”!

23 May

There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of marketing domination via social media.

Those techniques are mostly variations on a theme, involving a combination of (at the simplest end) buying followers, and (at the more labour intensive, and masquerading as a genuine marketing skill end) following large numbers of more-or-less-carefully targeted users in the hope that they’ll follow you back. Usually not just following them, either – often you’ll be told to Like or Favourite multiple images or posts, or comment in some generic way to suggest a real interest in that user.

Meanwhile, an increasing number of marketers are arriving on all these platforms. Whilst growth has slowed a little on Facebook, Instagram is definitely flavour of the month (year, probably!) among businesses wanting to be part of its relatively responsive and active community.

And even though we absolutely think that businesses should be part of these communities, we can’t help wondering whether their presence is a benefit overall. Because the problem with “techniques” like those I mentioned above, is that it’s all fake. You don’t actually Like those images, or have any interest in what that user is going to publish in the future. You don’t care about the answer to the superficial questions you ask. It’s all about getting attention.

Now multiply that by hundreds and thousands of others all doing the same thing, and throw in the spammy “follower collector” individual users too, and what you end up with is an entire ecosystem of users who couldn’t care less about anything being said or done on the platform, so long as their web stats go up.

In case we really need a reminder, this is NOT what social media is about. It’s not what made it exciting when it first arrives, and it isn’t what keeps people coming back.

When we see how many businesses are working this way on Twitter and Instagram, we feel genuinely sorry for those marketers who are slaving away, day after day, clicking through user lists in a desperate bid to get their numbers up. Once that’s done, often by gaining reciprocal followers from other marketers doing the same thing, both of them are in the miserable position of trying to get genuine engagement from the other…see how this goes? It’s futile, exhausting, and massively dilutes the value of the social media site.

Back to reality

The cure for this is really pretty simple: stop looking at Social Media as a “tool”. It’s not. It’s a channel to allow other people to find and interact with you, and the thing about other people is that they’re unpredictable. No matter how much you’d love a 200% increase in followers / web visits / whatever, you can’t force it to happen.

If you step away from that perspective, and shift your focus to other things, it’ll be more enjoyable for everyone concerned. So, here are the top activities those businesses should do in the time liberated from hours of mindless clicking:

One: RESPOND. Look out for mentions of your business or brand, and be appreciative. Deal really thoroughly with questions, don’t just refer users to your website. Celebrate user generated content that’s relevant to what you do.

Two: CREATE. Be as creative and critical as you can of what you’re adding to the huge pool of content already out there. Make it worthwhile. The best possible images, the most thoughtful features. Share as much of the “behind the scenes” of your business as you can.

If you need a third activity, and want to get back into the numbers comfort zone a little, EVALUATE. There’s nothing wrong with spending some time analysing what type of content (articles, videos, images) and what topics, seem to please your audience most. That’s really part of being responsive.

But quit the manipulative stuff. In the long run, it won’t work. And in the short term, it’ll make your job tiresome as hell.

Do’s and Don’ts to Succeed in Social Media Marketing

16 May

Are you just getting started with social media marketing?

Or have you been on a site for awhile but you’re not getting the results you want?

You need to learn the do’s and don’ts so that you can maximize your efforts on these sites. You’ll minimize the time and resources you invest on your social media marketing, and you’ll get more results in less time.

Here are the top do’s and don’ts to succeed in social media marketing:

Content

Creating the right content is a cornerstone of your social media campaign.

Some do’s for content creation include:

  • Post often. The rules vary by the site, but you should aim to post on Facebook three to five times per day and on Twitter eight to 10 times per day.
  • Share your own content. If you don’t have enough to keep up with your social media publishing demands, write more content.
  • Share reliable sources. When you are curating content, make sure you read it first, and make sure it has something valuable to offer your readers and is from a reliable source.
  • Share a variety of posts. Don’t create the same post type too often, and don’t share the same links too often. If you do share the same link (at all), make sure the posts are spaced out.

Some don’ts for sharing content include:

  • Share too much. You want to stay top-of-mind, but you don’t want to look like a spammer. Post too much, and you’ll annoy and alienate your followers.
  • Share irrelevant information. Don’t share filler content just to have something to post. Make sure that everything you share is narrowly focused for your target audience.
  • Share other people’s content too frequently. Content curation is valuable, but oversharing other people’s content too often just promotes other brands over your own. Make sure you are maintaining the right balance.
  • Be inconsistent. Don’t post a lot one week and then not at all the next. Your followers won’t know what to expect, and they won’t feel engaged with your brand.

Audience

Your audience is your core focus in your social media marketing.

Here are some do’s for how you should approach your audience:

  • Define your target audience. Don’t go after likes and followers just for the sake of numbers. Make sure you are getting the audience who would actually be interested in your products and services.
  • Create goals. “Get more followers” is not a great goal. However, “get 10 more followers per week” is a good goal because it is specific and easily measurable. Set and track goals for audience growth and engagement.
  • Follow back. If someone follows you, follow them back to show that you are serious about relationship building. Also follow people who are likely to follow you back.
  • When someone comments, comment back. If someone tags you, comment. If someone shares or retweets you, thank them. Engaging your audience will encourage more interaction, which will help you get more exposure.

Some don’ts for your audience include:

  • Buy followers. The followers are almost always fake profiles, and they offer no real value to your company. Even if you use those inflated numbers to sell ads, you’ll lose your advertisers once they realize they aren’t getting the results they thought they would.
  • Focus on sales. Sure, you want to increase your sales, but your audience wants to be entertained or educated. If you are always trying to sell them things, they will leave.
  • Limit yourself to social media. Encourage your followers to go to your site, which is where they’ll become leads or customers.

User Engagement

User engagement is key to your success on social media.

Here’s how you can encourage it:

  • Ask questions. Open-ended questions promote conversation, which will get your users talking and make them feel invested.
  • Ask for opinions. People love to share their thoughts. Give them an opportunity to do it, and they will feel more committed to the conversation.
  • If you want your followers to be engaged, you also need to be engaged. Respond to comments and encourage a real back-and-forth.
  • Say thank you. When people share your content or retweet you, say thank you. People are helping you out by promoting your content, so be sure you show your gratitude or else they may not do it again.

A few things you should not do include:

  • Asking for promotions. Again, no one likes to deal with spammers. If you ask people to share your content or promote your business, most will ignore you and stop following you.
  • Ignore messages and comments. People go out of their way to send you a direct message or to comment on your posts. Ignoring these efforts tells followers that you don’t care.
  • Get into fights. Always maintain a professional demeanor. Being rude or getting into a verbal sparring match will only make you look bad, no matter how poorly the other person is behaving. Hold up your reputation by rising above.

Use these tips and you’ll be well on your way to social media success!

4 Best Practices in Social Media Marketing

9 May

These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for your business’ social media marketing strategies to work. Yet how do you know if your social media campaign is successful, and how do you change what might not be working without sacrificing what clients want to see? The answer may lie in analyzing the following four best practices in social media marketing of 2016.

Use Demographics to Drive Quality Traffic

There is a difference between traffic and quality traffic. Your website can have thousands of visitors daily, but if they aren’t interacting with your content in the right ways, they’re actually driving your SEO rankings down. When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group.

Statistics from YouTube show a high number of highly engaged visitors. This is because YouTube centers on videos, which are visually and audibly engaging. In addition, YouTube is the most popular social media network because it can reach such a wide demographic base. Unlike Facebook, Twitter, and other social networks, YouTube doesn’t restrict access with age requirements and other limitations. Everyone can find something to view there, from the four-year-old watching PBS with a parent to the senior citizen learning how to use the latest technology through video courses.

If you want your website to generate quality traffic, you’ll have to reach a broad demographic as well. This isn’t to say that you can’t have an ideal audience member or group; you can and should. After all, even the most popular YouTube videos were once aimed at specific people. However, your ideal audience member can’t be the only person you reach. Your content must vary enough, and be of good enough quality that almost all clients will be interested in one type or another.

Pay Attention to Social Referrals

Social referrals are exactly what they sound like. They occur when users refer each other to social media sites. No website starts out with hundreds of referrals. Like friendships in real life, they take time to build. That being said, you should take advantage of the social referrals you have, and tailor content so it generates more. Talk to your audience through online polls, newsletters or emails, or in person, to find out what kind of content they want to see or the issues they want it to address. Additionally, find out what types of content your core audience responds to. If you have a great number of visual people in your audience, focus more on pictures, videos, and social media sites like Pinterest or Instagram. If your visitors enjoy reading, you can use blog posts, photos with captions, or sites like Snapchat or Twitter to keep their attention.

Remember that numbers are not always the most important factor when it comes to social referrals. The Share-a-Holic study that found YouTube was so popular also found that Google+ and LinkedIn received few referrals overall. However, they received higher-quality visitors. Researchers discovered that visitors spent over three minutes at a time “diving” into the subjects that interested them. This is because LinkedIn and especially Google+ have mastered the art of organizing their subjects and data so that users from several niches can always find the information they want. For example, Google+ users who love crime shows can find thriving communities, but so can people who prefer one specific type of show, like Monk or NYPD Blue. If you organize your content similarly, you will likely generate more social media traffic.

Be Realistic and Cost-Effective

There is no point in launching a social media strategy that looks great if your resources can’t back it up. Many business owners get in trouble because they do exactly that; they plan a content calendar too big for their writers and editors to handle, or they promise massive amounts of content when realistically, their writers can only handle 5 to 10 posts per writer per week. It’s tempting to want to try every social media strategy available, particularly when you’re a new business owner eager to prove yourself. Instead, sit down and make a social media plan first. Choose one or two new strategies to try, or think up ways to improve on or retool old ones that still work for you. Consult with employees and investors to determine where your resources are, as well as if you can afford more and where to find them. Additionally, make sure your goals are measurable. “We’re going to become the leader in online book marketing” isn’t measurable because you haven’t defined “leader” or given yourself benchmarks that tell you if you are making progress. A better goal might be, “We’re going to generate X number of posts, centered on Y type of content, per week. This will allow us to sell Z amount of books by June 2016.”

Base Your Strategies on Facts – and More than One Fact

Talking to your audience is a wonderful way to start improving your business. That said, much of what you’ll hear about your content from a core audience will be based on opinion. You need to ensure your social media strategies are backed up with facts. Your team should ideally have marketing experts that are constantly researching trends, content strategies, financial planning and other factors. Consistently ask these people for up-to-date reports, and use what you learn to create the content you need. Finally, make sure your marketing team is spending equal time on different facets of business and using best practices in social media marketing. If the team knows all it can about financial planning but not enough about content strategy, you will miss several opportunities to grow.

6 Tools to Develop an Outstanding Social Media Marketing Strategy

2 May

In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.

All of these companies want to get in on the social media craze and use it to their advantage, to advertise and market themselves to all the users out there. But there are so many different social media channels out there, and so many different ways to market on social media. What can a company do to make themselves stand out among the crowd of other companies on social media? What strategies are there they could use?

1. Twitter.
Twitter is a very popular social media channel. It’s a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it’s fast-paced. It’s demanding in that it requires constant communication with your followers. If you can handle that, one way to stand out on Twitter is to send a thank you any time your company gets mentioned. Try to respond to questions the same day, or within the hour if possible. Add symbols and emoticons for a fun twist to your posts as a way to cultivate interest in your posts while also making them shorter and easier to read.

2. Facebook.
Facebook recently changed up their algorithms, so brands are getting less exposure. This makes it more important for them to stand out. One way for this is make short and simple posts. Longer posts tend to not perform as well. Also, asking questions rather than making statements tends to increase interaction.

Pinning posts is also a good tactic, especially for drawing attention to current specials or important information. Experiment with Facebook ads, too.

3. Images.
Use images when you can. It doesn’t matter what it is — a photo of a favorite celebrity, a pretty landscape, a cute animal, a colorful infographic or a fun GIF. A photo or animation will catch the eye and more than likely make them stop browsing long enough to look. It will also help with your SEO optimization. Videos also work well for this.

4. Content.
Content is king. Remember that. Once your image has caught their eye, the viewer will be looking for the content behind the photo. What they read will determine if they click through. So provide content that will make them want to click. Be sure to keep your target audience in mind when creating your content. What will catch their attention? What are they looking for from you? What answers can you provide to their questions?

5. Build a community.
Don’t just look for followers. Build a community with them. Put some personality and humor into your brand with your posts. You want to be “social”, after all. That means you need to entertain your followers once in a while. And remember to converse directly with your followers. Interact with them. Like and respond to their posts. Retweet them. And ask them to interact directly with your posts.

6. Campaigns.
To keep your audience engaged, you need to be engaging as well. One way to do that is run cross-channel campaigns on all you social platforms. But while anyone can run a contest or campaign like this, to stand out you need to make yours have a charitable, inspirational, or emotional component to it — something that will tug at the heartstrings of whoever is reading about it. If your company is already involved in some sort of volunteer work, this is a good way to inspire and engage followers. How do you do this across channels? 1. Tell a powerful story. Use short quotes about if you have to, and link back to your website so they can find out more. 2. Brand your campaign with a unique name and hashtags to make it memorable and stand out.

These are just a few ways to make your social media marketing stand out. Good luck!

Solving the Most Common Social Media Marketing Challenges

25 Apr

Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion!

As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media.

Everywhere we look it appears that brands and companies have it all figured out on social media. With each new post to Facebook, Instagram or Twitter comes thousands of likes, comments, and shares.

Even Grumpy Cat has earned more than $100 million dollars since 2012!

This leaves the rest of us wondering, “What are we not doing right on social media?”

  1. Authentic connection with the audience

We’ve been seeing a massive shift in what it means to be effective on social media over the last few years. One challenge that marketers are facing in this new era of social media marketing is connecting with audiences on an individual and personal level.

Connecting with your audience helps to humanize your brand and build real, authentic relationships.

Solving this challenge:

Connect with your audience by utilizing free or low-cost brand monitoring tools such as Respond, Mention, or TweetDeck and respond to every single comment on Twitter.

Monitor all additional social media channels and respond to each comment in an authentic way. You can do this by asking questions, linking to other blog posts, providing insights, or offering help with a problem.

You may also consider creating and growing a niche forum or group on Facebook or LinkedIn, or even creating your own dedicated community site similar to inbound.org or GrowthHackers – this gives you the opportunity to engage with users as well as let them indulge their passions and connect with like-minded people.

  1. Creating a social media marketing strategy

You may know what you want to accomplish and why, but without a social media marketing strategy, you won’t have a specific plan on how to get there.

Think of your social media plan as a roadmap to your goals – Sure, you can stop off and check out landmarks along the way (experimentation), but you’ll want to return to the road that gets you to your destination in the shortest time and distance (goals).

Solving this challenge:  Creating a solid social media marketing strategy doesn’t have to take weeks to put together. For me, it helps to have 3 key things written down on paper:

 

Why we’re on social: Simply being active of social media channels for the sake of being there is one of the quickest ways to burn valuable time and resources. First, answer the question of ‘why’ your business is on social and what you would like to accomplish.

How we’re going to succeed: Next is to ask the question of how. This can be specific social channels, paid advertising budget, video or image creation, partnering with influencers.

How we’ll measure success: Key Metrics, Goals or OKRs that you would like to accomplish broken down into days, weeks, months, and the year. Breaking it down like this will allow you to focus on day-to-day activities while also keeping the big picture in mind.

Top Social Media Marketing Trends to Help Marketers Dominate In 2016

18 Apr

Want to change the way you leverage social media for digital success this year? It’s time to evaluate your social media strategies, and differentiate great tactics from ones that have under-delivered. This evaluation is really important to come out with a unique social media strategy to rock the markets in 2016. There are a bunch of opportunities which can let you shine on the social media front. So let’s have a look at highly effective social media trends that will help you dominate the market in 2016.

Social Commerce

Facebook and Pinterest, the two most renowned social media brands have adopted the concept of social commerce. With the “buy” button offered by both of these platforms, advertisers can sell their products through social media. In a sponsored post on Facebook and Pinterest by any advertiser, people are able to see a “buy” button. So people interested in any of the advertised product can simply buy them through social media platforms. This trend is fresh and expected to be adopted by all the social media platforms by the end of 2016. This feature can really bring great conversions to the brands and transform social media platforms into commerce magnets.

Videos Marketing

In 2015, content was the king of social media and digital marketing strategies. But with the New Year rollicking ahead, video content is expected to witness substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine through social media in 2016.

Automation of Social Media Marketing

Marketing Automation is another important trend evolving in social media landscapes. This term refers to software that let marketers advertise on several social media channels simultaneously. Marketing automation eliminates the need of repeating same marketing message over multiple social media channels. This saves your time and efforts while also offering your business some solid exposure on multiple social media channels. Hence, brace up to introduce some automation to your social media marketing strategy.

Social Media Search

Now it is time for every business to get engaged in placing itself within the scope of social media search along search engines. Search engine results are more focused on textual content whereas people are more interested in finding pictorial results, videos and trusted reviews. So to meet their needs, users prefer social searches. Hence in order to grab more and more eyeballs, it has become important for businesses to acknowledge its importance and start working in the right direction to ride on the social search wave.

Digital Marketing

In spite of mushrooming of dozens of supposed growth hacking marketing landscapes, organic content continues to be counted as a priority for any web network looking to build strong presence over the web. Therefore, ensure you don’t fall back on SEO, after all, it is the vehicle that can take your website to places. Social content is becoming the first choice of search engines and thus social media posts, profiles, reviews etc. are getting more visibility on search results. Notice how while searching anything on Google you can observe several tweets or Facebook posts placed highly on the search result pages. Be prepared to see more social media platforms popping up on search engine results due to the freshness of content posted.

Mobile Friendliness

The evolution of smartphone, android and smart technologies have made mobile phones the primary usage device for almost all consumers of web content. Users are engrossed in indulging in social media platforms through their mobile devices. Stats unleashed at the end of 2015 showcase how desktop traffic has been overtaken by mobile traffic. And in 2016 it is fair enough to assume a greater surge in the numbers. No wonders, marketers consider it a must for to have a site or app compatible with mobile devices.

Customer Reviews

For a business, a customer’s review is an important asset because it arms the company with the capability to attract another prospect without investing any marketing or advertisement dollars. So it is important to keep track of your customers through various social media channels and encourage them to leave reviews for your product/services. Trusted reviews in turn enhance the credibility of a business, as people looking for any product or service never forget to take cues from existing reviews.

These are the critical social media trends that every CMO or digital marketing manager would do well to keep a track of.

 

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4 Ways to Use Social Media Beyond Marketing

11 Apr

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers both directly and indirectly. We have an front row to candid, public conversations and troves of audience data that can be used to create a better experience for the customer.

Here are 4 ways to use social media beyond marketing

Product Development

If your business is based on a physical product, take into account any positive or negative comments to help you develop your next crowd pleaser. Which leads me to…

Feedback

Feedback on anything. Ask your customers questions about what they didn’t like, what they want to see, where you can improve and create surveys related to your product. Your audience is a gold mine of information, all you have to do is ask!

Extend the Life of Content

Social media is a perfect way to extent the life of evergreen content, or give you ideas to refresh old pieces. Use networks like Twitter to link back to older content pieces that provide info that is still relevant (remember to switch up the messaging!). You can also fill content gaps with older content. Take a look at the social chatter happening in your audience – you may have an old piece that may just need a few statistics updates and new graphics to share.

Testing & Borrowing Content for Offline Initiatives

If your company put together a great video, or created an infographic that got a lot of buzz, use it offline! Test commercials on YouTube or Facebook, include online testimonials in brochures,use that popular infographic for conference materials. Not all digital content will cross over – but looking at what you already have could make your job a little easier.

I have been working in the social media marketing field for over 7 years and it’s been so amazing to watch the industry expand! Are there any ways you’ve used social media beyond marketing?

Top 5 Social Media Marketing Tips For Small Businesses

4 Apr

The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don’t do proper research. They are often wasting valuable resources working on social media activities that don’t produce any reward, such as click-through traffic or engagement.

There are parts of a social media strategy you probably haven’t considered or forgotten that will make you much more effective on social media platforms. Sometimes even the most basic tactics have the greatest results.

Here are 5 reminders on how to boost engagement for your social media strategy.

Demographics

Analyzing and testing your blog’s demographics is critical to determining with platforms you should invest your time on. You have to know your audience and be certain that the social media site you use has a high number of individuals you wish to target with your advertising campaign. For example, Pinterest has a large percentage of female members. If you specialize in men’s products, advertising on Pinterest may not be ideal.

However, if you are insistent on leveraging Pinterest, then publishing Pins that angle your product as something women can buy for the men in their lives might increase interaction and sharing. The demographics of the most popular social media websites should be known before starting any advertising campaign online.

Timing

Good timing is everything in life, and this has become especially true for social media. As social websites have matured, dozens of research studies have been conducted to better understand this powerful traffic source.

For example, companies now know which days and times people are more active. For Twitter, we learned that a few hashtags is ideal; a dozen is overkill. For Pinterest, case studies show that users increase in the late hours of the evening, meaning B2C brands can post during the day on Twitter and LinkedIn, update Facebook after work hours, and finish the day with Pins.

Ultimately, all this data means bloggers should know the best times to post on social media to reach as wide an audience as possible. If you don’t know when these websites are at their busiest, your social media activities could be a waste of time. This time could be better spent working on some other aspects of your business, such as actually making money.

Don’t Reinvent the Wheel

The largest organizations in the world spend millions of dollars testing and tracking their marketing activities. Monitor the activities of these organizations and you will soon find out what currently works and doesn’t. If there are large organizations operating in your niche, what you learn from them will be even more valuable when you implement your social media strategy.

The simplest way to achieve this is by targeting the larger brands fans and followers. If users are interested in a brand and you are confident they should be interested in yours, try to lure them to your social properties as well. Afterwards, review the other brands’ updates and see what types of posts earned the most shares, and try to take the next step in creating something even better than their content. If your competitor posted the “10 Best Gifts For Your Wife This Christmas”, push yourself to develop the “50 Best Gifts…”.

Number of Updates per Day

Deciding how many updates to publish each day is a dilemma for many website owners and social media managers. Although most studies show that Facebook users can endure about 3 updates per day before getting tired of a brand, the main thing is to provide high quality content when social media websites are at their busiest. If you’re in an evergreen niche, you can also schedule your updates for the busiest times on the main social media websites, many days or weeks in advance, but always remember to take advantage of hot trends when they come up.

Targeting Specific Groups

A lot of time and effort can be wasted focusing on social media tasks that don’t engage with your target audience. Becoming more specific and locating social media users who are interested in what you have to offer avoids a lot of this wasted time and effort. It also increases your conversion rates because you’re interacting with less people, but those people are more interested in what you have to offer.

This tactic really requires a brand to hone in on the ideal consumer.

Final Word

Social media has the potential to change the fortunes of any business. Unlike Google’s algorithm, where your traffic can be taken away overnight with a penalty, social media is something of a great “equalizer” among brands. If you have something unique, you can be a near-overnight sensation. However, many individuals and organizations don’t take the time to carefully research and create a proper social media strategy. Although the above five suggestions are earth-shattering breakthroughs, as we said earlier, sometimes a “back to basics” strategy is all you need to help you create a more targeted, efficient strategy for your business.

Some Useful Tips to Increase the Efficiency of Your Social Media Campaign

21 Mar

It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform.

A strategy is nothing if not implemented in the correct way. The implementation part is really hard, and the marketer needs to realize that. Understanding social media platforms, getting familiar with the tools, tracking consumer behaviors are all important. But the defining characteristic of a comprehensive strategy is it ties all these together.

If a marketer identifies the reasons behind the failure of a particular strategy, then he becomes better equipped at the time of crafting a new strategy. In this article, we’ll discuss why most social media strategies fail.

Misunderstanding of social media

Many marketers have a misunderstanding of social media. Such misconceptions need to be shrugged off. Noted social media strategists said social media is an effective tool for marketing but if not used in the right manner, then it won’t work. The very first priority of a marketer is to identify his target market and focus on it. If the marketer fails to identify the target market, then the result will be devastating for his campaign. He’d end up shelling out money, but won’t see any positive result.

Lack of engaging content

What does the phrase “engaging content” really mean? Content that only triggers engagement doesn’t qualify as engaging content, engaging content is something that assures conversion through engagement. There’s hardly any point uploading a beautiful image on a social site if the image lacks information and doesn’t invoke the users to click on the call-to-action button. It’s nothing but a misconception that adding images and videos automatically make the content engaging. Even text content can be engaging if it can balance information and engagement.

Make them listen without shouting

As a marketer, you need to make users listen to you. The mistake committed by most marketers is they shout and users end up pissed with the earsplitting sound of the shout. Marketers should never push a product or a service; instead they should take time understanding the psyche of an ordinary user and design the product or service accordingly. Then, the marketer doesn’t need to disturb the user, rather, the user will become interested to the product. Seasoned marketers know the subtle ways of promotion, which successfully convey a message to users without disturbing them.

Evaluating a strategy

To measure the success of a social media campaign, a marketer first needs to define what success stands for in this context, and how to measure it. The success of a branding strategy cannot be quantified, and so it cannot be measured in the conventional way. To measure a social media strategy’s success, the marketer needs to repeat applying it. Oftentimes, it becomes difficult to spot the actual cause that is fetching success, more so because additional factors often accompany it. The strategy being repeatedly applied helps a marketer gain insight on the strategy’s usefulness.

Being one of the crowd

You need to do something different in order to entice your users. There are hundreds of social media marketing agencies, and they all promise the same things, better visibility, and better engagement. But how many of them live up to what they promise? A few, too few to be correct.

To gain success, you need to stand different from the crowd. Being one of the crowds implies you have something entirely run-of-the-mill on your offering. Why would a brand hire you when it knows you are going to offer him a solution that thousand others can offer too? So take time and strategize how you are going to stand different.

Lack of consistency

A campaign needs to be consistent in order to be useful. If a social media fan-page posts an update today and then after a week, then clearly it lacks consistency. Such a campaign can never be successful. Being a social media marketer, you need to be consistent, otherwise your campaign will fall flat.

The tips above can help you craft a social marketing strategy that is effective and useful. Just be consistent and see your campaign is bringing you desired result.