The 10 Best Tools for Social Marketing Automation

3 Dec

Social media is where everything happens these days. With so many platforms available to a marketer, keeping up with the many tasks that social media marketing needs, is an uphill task in itself. Hence, in this article, we talk about 10 social media automation tools that can help you build your social media marketing strategy.

With an estimated 2.77 billion social network users in 2019, who are online virtually 24/7, you have to be quick and responsive in your social media marketing strategy. For this, you must automate tasks like sharing posts, scheduling, analytics, etc. to make the most of your time and resources.

There are tons of excellent social media automation tools that allow you to be efficient and effective with your marketing strategy and even improve the effectiveness of your campaigns.

What are the Top 10 Social Media Automation Tools?

1. Buffer:

Buffer is a hot favorite in the industry. It offers you a lot of flexibility to schedule and automate your posts. It also analyzes the performance of the posts, and provides a user-friendly interface to get you going in a jiffy.

Here’s what you can do with Buffer:

  • Get automated and manual support to schedule updates
  • Integrate and manage all social media accounts through a single platform
  • Schedule posts for preferred times, all at once
  • Measure social media performance
  • Get recommendations on the best time to post
  • Have multiple team members (maximum 25) access the same account (access specifiers for each member)
  • Schedule content on the go, with browser extensions and Android and iOS apps
  • Receive frequent updates from Buffer to adapt to ever-changing social media platforms
  • Unified interface for all major social media platforms (Facebook, Twitter, Google+, LinkedIn, Instagram, Youtube)
  • Smart post analytics and reporting tools to track social content performance
  • Simplified content publishing and scheduling with the Calendar function
  • Active social listening to monitor relevant conversations and audience engagement

2. Agora Pulse:

Agora Pulse has a comprehensive feature set where you can plan posts, engage your customers with contests and quizzes, collaborate with your team, and perform advanced analysis. With an easy-to-use interface and timely updates about posts, tweets, messages, comments, etc., this platform helps you stay ahead of your competition and forge strong relationships with your target audience.

This is what Agora Pulse offers:

  • Unified interface for all major social media platforms (Facebook, Twitter, Google+, LinkedIn, Instagram, Youtube)
  • Smart post analytics and reporting tools to track social content performance
  • Simplified content publishing and scheduling with the Calendar function
  • Active social listening to monitor relevant conversations and audience engagement

3. Buzzsumo:

Buzzsumo automates content discovery. It helps you find fresh content topics, channels, and the sources your competitors are using to reach your target audience. This way you can align your content accordingly.

Buzzsumo offers the following:

  • Search tool (search bar) for discovering content related to a keyword/phrase, and influencers who share related content
  • Content search filter for a location, domain, platform, etc.
  • Tracking for different platforms like Facebook, Twitter, Pinterest, etc.
  • Solutions like brand monitoring, influencer marketing, content curation and insights, content research and planning, competitor research, question analyzer, etc.

4. Hootsuite:

Hootsuite is a popular and affordable social media automation tool that can help you schedule posts on over 35+ social media platforms. It also offers an analysis of the content to determine the best time to post content, as well as real-time updates to keep a track of brand mentions and audience engagement.

Here’s what Hootsuite provides:

  • Tabs to organize, link, and schedule posts for all your social profiles in one place
  • Advanced search for sentiment analysis, location-based search, etc.
  • Customizable and insightful social analytics reports
  • Tracking of industry trends and campaign results to tweak strategies


‘If this, then that’ (IFTTT) is an automation solution that helps you use a combination of applets and services to connect various devices and apps to solve a whole host of automation problems. You have to set triggers (or conditions), and IFTTT will perform that action when a condition is triggered. For example, If a blog post is published (This), Then tweet this article link on my twitter account (That). So, every time you publish a blog post, IFTTT will automatically tweet it through your account.

You can use a combination of apps and services, from over 600 apps, devices, and companies to create a wide range of recipes, to scale your social media efforts.

6. SocialOomph:

With Socialoomph you can boost your social media productivity, and easily schedule updates. It also helps you monitor the social activity on your Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk accounts. It is a social media management tool doubling up as an automation platform.

This is what SocialOomph offers:

  • Automation of post scheduling, image uploads, sharing, and profile updates
  • Blog post(s) updates and RSS feeds
  • New followers monitoring and automating direct messages to them
  • Supports you by converting emails from a personal email account to social media updates
  • Queues reservoir for evergreen content to be promoted (and reshared)


7. Sprout Social:

Whether you are a small business, an agency, or an enterprise, Sprout Social offers you affordable tools with exhaustive features, which include:

  • Scheduling posts
  • Monitoring competition
  • Tracking your keywords
  • Identifying influencers
  • Discovering mentions
  • Analyzing stats

8. MeetEdgar:

Apart from automating content sharing and posting, MeetEdgar allows you to re-share and recycle old content as well. You can create a content library where you can organize it by category. MeetEdgar will fill up your social media streams by recycling content from the library or ‘pulling’ content from the RSS feeds from various blog posts.

MeetEdgar also does the following for you:

  • Connect to Facebook, Twitter, LinkedIn, etc. through a web plugin from any mobile device
  • Auto refill queue from saved update archives
  • Set expiry dates for seasonal posts
  • Share evergreen content to increase traffic and audience engagement
  • Category-based scheduling tool to mix content types

9. SocialFlow:

SocialFlow is a one-of-its-kind tool, where content is scheduled based on real-time insights on campaign performance. You can add your content to the queue, and your posts will be scheduled based on actionable data – when your target audience is active, what are they engaging with, etc. It will use real-time data along with your business rules to determine what posts to publish, on which platform, and the best time to publish them.

10. TailWind:

TailWind is social media automation tool for visual marketing on Pinterest and Instagram. It is an all-in-one tool to discover content, schedule posts, monitor conversations, amplify reach, and analyze results.

Apart from that, TailWind offers:

  • Multi-board pinning, hashtag lists, bulk image upload, drag-and-drop calendar
  • Optimization of your Instagram and Pinterest schedules
  • Analytics and insights by monitoring KPIs, followers, brand mentions, likes, repins, boards and more
  • Creation of multiple posts from any website with a single click
  • Tracking activity and trends

Social media automation tools help you increase efficiency in your social media marketing strategy, and to scale your business and fully engage with your clients and customers. Anyone of these ten tools can help you improve your social marketing automation strategy for better customer engagement.

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