Tips on How to Succeed With Your Instagram Marketing

30 Mar

Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place.

Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform where they can share photos and videos that will visually engage their target audience.

With more than 300 million active users, Instagram has grown into the most popular social platform for sharing photos. In 2012, Instagram’s purchase for $1 billion by Facebook was seen as folly. But with a current estimated value of $35 billion, it is looking like a bargain! It is also the fastest growing social network. That tells you something about the power of visual marketing on a mobile web.

Brands can use Instagram as a tool for sharing their customers behind-the-scenes images of their business and keep them updated on new products. Additionally, Instagram is an excellent tool for establishing a brand identity and keeping customers in the loop about company news and product launches.

Tell a story

Every Instagram account needs to tell a story. When you create your strategy, make sure you share photos that feature your products, brand’s story, and customers. It’s also important to develop brand messaging that will be cohesive with your target audience. Once you have these two elements in place, you’ll be able to develop your Instagram strategy further.

Use Hashtags

There are a number of features that make Instagram a powerful tool for engaging with people. Hashtags, for example, are an excellent way to follow conversations within your niche and discover customers who’d be interested in your brand. Search hashtags to find people who are already talking about your brand online and have a large following in your niche.

This will help you identify Instagram influencers within your industry and begin growing your Instagram following.

Share high quality images

Finally, it’s important to share high-quality images on Instagram. Don’t rely on Instagram filters to make your images beautiful. Instead, use third-party photo editing apps such as AfterLight to edit your photos. It’s also important not to upload too many photos to your Instagram account. Ideally, you only need to share two to three photos per week.

Instagram has enabled brands to create a visual conversation with their target audience.

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