Twitter Marketing Tips For Small And Medium Businesses

26 May

For the business community, twitter can double up as an important source of information on what is happening in their industry and around the world, and as a communication channel between them and their customers. Surveys show that a good number of people following small and medium businesses would prefer buying from the businesses they follow and can recommend these businesses to their friends. This simply means that it is important that you use Twitter to connect with your customers and reach out to a wider consumer base. Here are important tips you will need when marketing your business using Twitter.

1. Build A Strong Presence

At the least, you should ensure that you get out of the ‘egg’ profile and replace this preset image with a high quality representation of what your business is all about. The first step towards improving your Twitter presence is to create a profile that best describes your business. If you have a website for your business, include the URL in the description. This will contribute a great deal in increasing traffic. Keep in mind that your audience will treat your business depending on how professional it appears.

2. Follow And Get Followed

After you have completed your profile, you need to follow important people in your line of business. Through following them, you will be receiving important details about your business. If you are about photography, follow photography magazines, bloggers and other professional photographers. It is not just enough to follow important people and businesses, you need people to follow you so that you can have an audience when you need to tweet important information. Invite friends to follow you and ask them to invite their friends. If you have a customer mailing list, invite them through email and SMS to follow your Twitter handle.

3. Tweet Useful Content

It is crucial that you pay attention to the relevance and the quality of content you tweet. Whether it is a link to more information or an addition to your business, you should make sure it is something your Twitter followers will consider useful to them. It is hard work to get followers and losing them can take just one wrong tweet. Retweet other useful contents and this will lead to your followers doing the same with your tweets. It cannot be emphasized enough that you need to professionally run the Twitter account and that though you are a business, a little sense of humor can go a long way in improving your marketing.

4. Listen To Customers

In business, there is a saying that the customer is always right. There is no better way to keep track of the changes in consumer needs than to listen to what they have to say. Unlike other marketing strategies social media platforms like Twitter are two-way communication channels where consumers can air their views and grievances. Pay attention to everything the consumer says even if it is not about you. Addressing any issues and providing solutions will present you as a responsible business.

5. Identify What You Want From Twitter

Different approaches on Twitter will lead to different results. You need to define your goals clearly so as to end up with the desired results. Are you using Twitter to get more followers, leads, connect with consumers or market products? One thing that remains constant is that you need to constantly tweet useful information if you have to achieve the set goals. Make sure that whatever you are going for is in line with the followers you have. They will be receiving tweets from you and the tweets need to be something they need and can share with their friends.



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