Social Media Simplified: Using Video for Social Media Marketing

9 Dec

If you’re thinking about adding videos to your social media marketing plan, you’re already on the right track. The popularity of videos in the social media mix is on the rise, with no signs of slowing down. In fact, it has been predicted that video will be one of the top trends of 2014 in the world of social media marketing, thanks to applications such as Vine, Instagram Video and Snapchat. From increasing your brand awareness to boosting engagement, here are some ways video can help your social media strategy.

  • Show off your work. Are you a contractor who gave a kitchen a beautiful makeover?  Does your retail store have an awesome holiday light display? Did your event planning company create stunning centerpieces for a wedding? A quick video gives followers an in-depth look at your talent.
  • Share your new product. Does your bakery have a new gluten-free muffin? Perhaps your jewelry store is offering a limited edition holiday collection. Showcase your latest additions with a teaser video that’s sure to catch the eyes of potential shoppers.
  • Give a mini tour. One of the best practices for businesses using social media is to show followers the “inner workings” of your organization.  Show your audience what it’s really like behind the scenes!
  • Showcase promotions. Does your business have a special deal you want to share? Spread the word with a quick, creative video. Bonus: create a promotion to offer solely to those who follow you on social media. This provides an incentive for customers to stay connected with you online!
  • Show off your customers. Ask any business: There’s nothing like a happy customer. After all, you wouldn’t be around for long without them!  Did a customer rave about their phenomenal dinner at your restaurant, or create their dream kitchen using your appliances? Ask them to give a quick testimonial to share with your followers.
  • Give back. Giving back to community is an important piece of having a business. Whether your business is sponsoring a community event or collecting donations for a local charity, video is a fantastic way to give a visually appealing insight into your involvement and to help spread the word.

These quick tips are only the tip of the iceberg when it comes to the virtually endless amount of ways to incorporate videos into your social media marketing efforts. Keep in mind that there are many different video platforms to choose from. This ranges from 6-second looping videos on Vine to 15-minute YouTube videos, so determine which video platform is the best fit for your business before taking the plunge.  No matter which platform (or platforms) you choose, always keep this in mind when creating your content: What is it that you want your audience to learn about your business? Take this into consideration for all your social media endeavors, and you will be well on your way to having a stellar social media strategy!

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