Facebook’s New Promoted Personal Posts

8 Oct

Facebook announced last Wednesday U.S. users will now be able to promote their personal posts to friends for a fee, but the news is being met with mixed reactions.

Although testing first started in New Zealand in May and has since rolled out to more than 20 countries, those in the U.S. can now pay to make sure your network never misses a big update in your life, from a baby announcement to an event you’re organizing. But each promoted post will cost you $7.

That’s right, you can pay to make sure your content is seen by friends on Facebook. This raises two major questions: Why should you have to pay for something that was once already a part of the site, and does this mean we’ll now inundated with life updates we don’t really care about?

Some argue users might not take advantage of the promoted option, while others believe it could be a great resource for getting news out about bands, garage sales and ticketed events. Facebook seems to think it will make the entire experience better for its users.

“Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed,” Facebook said in a blog post. “When you promote a post – whether it’s wedding photos, a garage sale, or big news – you bump it higher in news feed so your friends and subscribers are more likely to notice it.”

But what say you? Is this a good thing? A gateway to even more news feed clutter? Leave a comment below and let us know what you really think!


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