The Pros and Cons of Facebook Marketing

4 Jun

As a part of the Web 2.0 evolutionary wave, social media and marketing have really come to the forefront of a professional marketing campaign. To the surprise of many, Facebook edged out the once-popular MySpace to become the most used social network. It seems that everyone you talk to is a Facebook user, regardless of their age. Rather than focusing on a teen market or specializing in a particular niche, Facebook has successfully marketed itself to a wide demographic. This has proven beneficial to online marketers since it gives them a very effective and civil way to contact people with an interest in their products. In order to maximize your marketing plan and increase your online business, you need to include social media tools such as Facebook. Millions of Facebook members use the website to keep up with their friends, meet new people, play some games and many other activities. This simply means that people are spending a lot of time social networking, which means they have time to look into your product/service too. I am going to show you in this article different ways you can use Facebook in your promotions and tell you how it can make your business more successful.

Facebook started monetizing their service once they reached a couple of million users. They launched a service called Social Ads that lets you display targeted ads on Facebook. Other service like Google Adwords are harder to use than the simple format that Facebook has developed for you. These ads can get a good response because you have an option to target them to users according to their age group, interest, gender, etc. Your primary objective is to be sure that the individuals clicking on these ads are the audience that they were intended for. By choosing which group of people your ads are shown to you can help avoid this problem. This means your ad will get a higher click-through-rate, which in turn means more traffic for you. It’s also possible to put a picture on your ad that’s thought provoking and interesting to your prospect. You’ll be able to increase the trust factor and the appeal of your ad, making it more responsive.

Though Social Ads is probably the most common method of marketing on Facebook, there are many other ways to achieve your goals. You can always develop a group or page to attract people with similar interests. Facebook users enjoy adding themselves to groups, as well as finding things they are interested in and counting themselves as a ‘fan’. Design your advertising strategy to capitalize on this movement. Simply develop a Facebook page or group that focuses on your company. Make sure to include a concise description of what you do and what your products are. Keep it relatively short. Next, your goal is to get users to become members of your group or fans of your company’s page. While it is possible to ask others to join your group, it is not an option when establishing a page for your company. In such a scenario, you can always get traffic to it using other advertising/marketing methods. But whether you make a personal or business page you will be thoroughly thrilled with the results of your efforts. It is all your choice of what to do.

Basically, the potential that Facebook carries will only increase as time goes on. More and more people are joining it and are using it actively. Make sure you get in on the business before the competition gets too fierce and you get left behind.

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