Introduction to Social Media

28 May

In simple terms, social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:

Participation:  Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.

Openness:  Most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.

Conversation: Whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.

Community: Social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favorite TV show. And on and on….


How does social media apply to your company? By having a presence on the social media sites such as facebook, youtube, and twitter (just to name a few), your not only expanding awareness of your brand, but also creating a platform of which to engage, interact, and thus socialize with your customers, fans, and ultimately convert those individuals into new customers for your products and services which again, solidifies your brand in a global market place.

Still overwhelmed by social media? Sala Social Marketing has the knowledge and ability to create and deploy a strategic social marketing campaign which will expand your company / brand exposure to your target audience, and strengthen your bottom line. Increase fan and follower base, engagements with your brands content, and advertise your business within the social market place.

For more information on how we can help you expand your brand on social media, email


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