Facebook Timeline and Small Business Brands

16 Jan

The new Facebook Timeline is drawing all sorts of privacy concerns with users. When the social media network begins to make all users switch over to the new design no one will have as much privacy as they want. People will be able to see photos, status updates, videos, and oddball posts that you might have made as far back as 2004. While privacy concerns might hinder the website’s use for the average user, brands and businesses are salivating at the new possibilities the Timeline will afford them.

Customized Design

Facebook is the second most visited website on the Internet after Google. With people spending so much time on the social media network, it is almost as important to build an incredibly designed Facebook page as it acts as a secondary home page. If a brand hires an interactive agency for web design, they will want to carry elements of their site over to the new cover photo that sits on top of the new Timeline layout which is 840 x 310 pixels. This photo can contain important information or just be consistent with the overall marketing strategy.

The Big Picture

With photo blog websites like Tumblr and Instagram becoming more popular, people are getting most of their information from photos instead of the written word. The Facebook Timeline design lets photos stand out much better in profiles than the old layout did. Instead of brands relying on having conversations with their customers, they can post pictures and view the comments that are coming in. Instead of writing a detailed status update, brands can create an infographic which will rest beautifully in the Timeline profile.

Brand History

Because it is so much easier to access information previously posted, Facebook Timeline will take the pressure off brands to get featured in the News Feed. According to Zeny Huang of Mashable, the new Facebook design will rely more on content than on immediately grabbing the viewer’s attention. Brands can stick to their story instead of relying on shock tactics in order to get more people to view their profile.

Subscription Features

Users who have had a Facebook account for a long time probably have a bloated friend list filled with college acquaintances, forgettable encounters, and even some old enemies. People are beginning to filter out their profiles and delete people they do not know. With the subscribe feature, brands can get featured in the News Feed without cluttering up any friend counts, groups, or interests users might be worried about.

While the average user might be complaining about the constant changes and privacy abuse Facebook deals to its users, there is no doubt brands are going to be able to adapt to the new layout with ease. Small businesses will also be able to document the history they have with the community with the easily accessible Timeline feature. Whatever opinions users might have of the changes, Facebook has adapted to compete with other social media websites.

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